BUSINESS COMMUNICATION AN INTRODUCTION

COMMUNICATION

Communication is the transfer of information from a sender to a receiver, with the information being understood by the receiver

Purpose of Communication

Communication Process
Thought

Encoding
Transmission of Message Reception Decoding Understanding

Communication Flow
Upward communication
Travels from subordinates to superiors and continues up the hierarchy. Downward communication Flows from higher levels to lower levels in the hierarchy. Horizontal communications Flows among people on the same or similar organization levels. Diagonal communication Flows among persons at different levels who have no direct relationships.

Types of Communication
Written Communication
Oral Communication Non Verbal Communication

Written Communication
Written communication can promote uniformity in policy and procedures. It has the advantage of providing records , references and legal defenses.

Tips for Improving Written Communication Use simple words and phrases. Use short and familiar words. Use personal pronouns whenever required. Give illustrations and examples. Use short sentences and paragraphs. Avoid unnecessary words

Oral Communication
Oral communication can occur in a face-to-face meeting of two people or in a managers presentation to a large audience. It makes possible speedy interchange with immediate feedback.

Tips for Improving Oral Communication Communicate with a large audience. Pause do not rush. Use visuals aids. Communicate confidence and create trust through clear voice ,good posture and a smile.

Non Verbal Communication

Non verbal communication includes facial expressions and body gestures. It gives rise to the saying that actions often speak louder than words.

Tips for Improving Non Verbal Communication Establish and maintain eye contact. Use posture to show interest. Improve your decoding skills. Appreciate the power of appearance. Avoid assigning nonverbal meanings out of context.

Barriers in Communication
Lack of planning. Poorly expressed message. Inadequate feedback. Quantity of information. Not recognizing the receivers needs.

Barriers in Communication
Lack of trust. Cultural differences. Impersonal communication. Poor listening skills. Hierarchy.

Guideline for Effective Communication Clarify the purpose of the message. Use intelligible encoding. Consult others' view. Consider receivers needs.

Guideline for Effective Communication Use appropriate tone and ensure credibility. Consider receivers emotions & motivations. Get feedback.

Thank you