Group Members : Archana Jawalkar Avruti Mahyavanshi Neeraj Ashtivkar Pallavi Shringarpure Rahul Chaudhari Sanjay Maurya

In this fuel starving era a bike with no fuel consumption. A completely environmental friendly vehicle with no pollution.

Low price Low maintenance cost No air and noise pollution Economical as compared to petrol bikes

PARAMETER

ZIGMO

CUSTOMER BENEFIT

Dimension(L*W*H)
Motor Power Torque Battery Vehicle Weight Tyre size Recharging Time

1785mm*650mm* 1060mm
1100w@650rpm 56Nm@160rpm 58volts,43AH 102.6Kg 5*10 6-8 Hrs Higher motor power adds more carrying capacity Higher torque provides better pick up Higher Ah provides long range Strong vehicle Wider tyres provide better grip Lesser charging time Low electricityconsumption

Electicity Consumption 1.9units of elect. (if fully discharged) Perfomance

Top Speed
Range(Km/charge) Payload capacity

60Km/Hr
75-80km@75kg 70-75Km@130Kg upto 130 kg

Higher speed saves travelling time

Zigmo has longest range/charge Higher payload capacity enables 2seat without damaging battery

Purchase price Speed Style Maintenance cost Wrong perception about electric bikes

Product Price Place Promotion

Indias first electric bike. Environment friendly. Light weight and easy to operate. Automatic start and ride. Smooth ride. Highly durable with specially designed fibers. Available in range of color.

Targeted : middle class people, available at very cheaper rates. Bike is priced at 42,990 Cheaper accessories.

Distribution channel in major cities of Maharashtra including :Mumbai, Pune and others. Easily available on all Best buy shops as well as exclusive distributors shop. Distribution channel in small towns.

PRINT 2 insertion /week

1 in Mainline 1 regional print

TV 3 Mainline Channel
1 General Entertainment Channel 2 Regional Channel

Outdoor (Hoardings / State transportation ) Search engine Ads Google Pre email pop ups.

SEGMENTATION Segmentation The suburban areas and town where mainly middle class families.

GEOGRAPHIC -mumbai and pune DEMOGRAPHIC-mainly youth, employed or non employed middle income group PSYCHOGRAPHIC-middle class youth BEHAVIORAL-use and response of the product

TARGETING Males are the most preferable target customers because these bikes are specially designed as per their needs and convenience.

POSITIONING Mainly positioned among the middle range of bikes vehicles like 100cc to 135cc.

Differentiation 1st electrical bike in India Used only in cities It is more efficient than petrol bike (0.30 paisa/km -1.80 paisa/km)

Manufacturing Plant
Factory Warehouse Best Buy Showroom Best Buy Showroom Factory Warehouse Authorized Dealer Private/Sales Dealer

Customers

Customers

Customers

Customers

Prompt after-sales service. Genuine spares in best buy showrooms. 2 Free service (vehicle and battery) 1 year warranty on motor. 2 year warranty on battery.