MARKETING PRESENTATION

ON

JAYPEE REAL ESTATE.

PRESENTED BY. SIDDHARTH SINGH. ANKIT UPADHYAY. ANKIT SRIVASTAV. ABHAY KUMAR.

INTRODUCTION.
JAYPEE REAL ESTATE is a part of the Jaiprakash Associate Limited, the flagship company of the Jaypee group which was founded by Mr. Jai Prakash Gaur. jaypee greens is a complete life style real-estate destination offering individual homes and apartments amidst 18- hole Greg Norman designed golf course, member exclusive clubhouse, luxurious cottages, conference & banquet facilities, tempting eateries, spa and health club, a golf academy and host of entertainment and recreation options, in existence.

JAYPEE GREENS

JAYPEE GREENS NOIDA

Spread into 1162 acres of cascading greenery. An 18-hole signature Graham Cooke golf facility & 9-hole golf facilities along with numerous lakes & water bodies with all the luxuries of life with modern world-class residences that range from low-rise & mid-rise apartments to hi-rise skyscrapers. The infinite glory of nature with a number of landscaped parks, thematic gardens, lush green open spaces with variety of flora & fauna.

JAYPEE GREENS G.NOIDA

Jaypee Greens is a premium 450-acre golf-centric real estate development integrating homes with golf course, landscaped emerald spaces, resort living and commercial developments. A complete lifestyle realestate destination offering individual homes and apartments amidst 18-hole Greg Norman designed golf course, member exclusive clubhouse, conference & banquet facilities, tempting eateries, spa and health club, a golf academy and host of entertainment and recreation options.

JAYPEE GREENS SPORTS CITY.

The 5,000 acres Jaypee Greens Sports City comprises of perfectly crafted homes with breath-taking views of perennial lakes and canals. Social clubs, Motor Racing Track, Cricket Stadium and other international sports centers add to the splendor. With all modern facilities, the city offers regular water supply, 24 hours electric power supply, centrally monitored 3-tier security system, medical & education facilities.

Jaypee Greens presents AMAN at Sector 151, on the Noida-Greater Noida Expressway. The project is spread over 70 acres with apartments flanked with numerous thematic gardens, the sight of which is bound to soar your spirits whenever you look outside the window or step out of the apartment building. Along with this Chip & Putt Golf Course.

VISION.
As a group, we are committed to strategic business development in infrastructure, as the key to nation building in the 21st century. We aim to achieve perfection in everything we undertake with a commitment to excel. It is the determination to transform every challenge into opportunity; to seize every opportunity to ensure growth and to grow with a human face.

MISSION.
Our solitary Mission is to achieve Excellence in every work that we undertake. To augment our core competencies and adopt the most comprehensive modern technology to overtake the obstacles in our path of achievement. To obtain sustainable development and simultaneously enhancing the shareholders value and fulfilling our obligations towards building a better India".

4 P`S OF JAYPEE GREENS

PRODUCT PLACE PRICE PROMOTION

PRODUCTS
premium residences . mega townships. self sustained mega city. Luxurious cottages. Centric golf courses

PRICE
Very high prices. Price ranges from 51 lac onwards .

PLACE
NOIDA GREATER NOIDA

PROMOTION.
Hoardings. Newspaper. Electronic media. Sales promotion.

SWOT ANALYSIS
STRENGHT
Huge financial resources. Strong image in the market. Long tie up with state government.

WEAKNESSESS
Focused on high class only. Carrying their projects in noida region only. Many projects at one time.

.THREATS
Rising cost of land. Entry of other real estate firms. No proper law regarding acquisition of land.

OPPORTUNITIES
Can carry their projects in other regions too. Low cost flats for middle income group.

S.T.P
SEGMENTATION

TARGETING

POSITIONING

SEGMENTATION
individual homes apartments amidst 18-hole Greg Norman designed golf course. member exclusive clubhouse. luxurious cottages.

. health club . landscaped emerald spaces. . resort living and

commercial developments

TARGETING
PREMIUM CLASS

HIGH UPPER CLASS

UPPER CLASS

POSITIONING
JAYPEE GROUP position Jaypee Greens as a lifestyle brand, a community with a soul of its own. Through a merger of tangible & intangible values of Reality, Quality and Humanity, we aim to delight our customers with an endless quest for excellence, continuous strategic planning following our core values of.

PEST FACTORS
POLITICAL - ENVIRONMENTAL

SOCIAL

- TECHNOLOGICAL

POLITICAL
Land acquisition law. No proper policies. Change in government policies after every 5 year. Easy home loans available. More preference to real estate by state and national government.

SOCIAL.
Most of the people belongs to high class. Large no. of companies in area. Large no. of competitors. Only road transport available.

ENVIRONMENTAL.
Less available land for construction. Near by areas are seismic cities.

TECHNOLOGIAL
Online booking. Full information to people. Use of advanced technology.

THANK U!