CORPORATE COMMUNICATION: ESSENTIAL SKILLS FOR MANAGERS

Corporate communication
Builds strong business relationships Internal and external co-ordination Builds and maintains the brand image of the company Gives competitive advantage to the organization

Top management
(Conceptual skills)

Middle management
(Communication skills)

Technical management
(Effectiveness skills)

HIERARCHY OF MANAGERS

Managerial functions

Defining goals, establishing strategies to achieve goals Developing plans to integrate and coordinate activities Organizing Arranging and structuring work to accomplish organizational goals Leading Controlling Monitoring, comparing, and correcting work.

CORPORATE COMMUNICATION MANAGER what does he do?

Presents annual reports Designs company documents on websites Arranges shareholders meetings an press conferences Presents corporate response to various incidents, such as a workplace accident, a threatened strike Developing and co-ordination of media campaign Co-coordinating and organizing press conferences and event support

The IFA (known as the Internationale Funkaustellung) is an international consumer electronics tradeshow held in Berlin in which companies showcase their products. For this purpose the communication manager has to design an impressive campaign to get maximum advantage out of the event

Conceptual Skills
Using information to solve business problems Identifying of opportunities for innovation

Recognizing problem areas and implementing solutions

Understanding of business uses of technology

Communication skills
Ability to transform ideas into words and actions
Credibility among colleagues, and subordinates Listening and asking questions

Presentation skills

Effectiveness skills
Contributing to corporate mission and departmental objectives Customer focus Multitasking: working at multiple tasks in parallel Negotiating skills Project management

Effectiveness Skills
Reviewing operations and implementing improvements Setting and maintaining performance standards internally and externally Setting priorities for attention and activity

Time management

Interpersonal skills
Coaching and mentoring skills Diversity skills: working with diverse people and cultures Networking within the organization Networking outside the organization Working in teams; cooperation and commitment

Some other skills..

Innovation
The act or process of inventing or introducing something new Creativity and brainstorming are the hallmarks of invention

Some other skills..

Doing things differently, exploring new territory, and taking risks Managers should encourage employees to be aware of and act on opportunities for innovation.

In a nutshell..
Communication is the core of every management aspect Quick time response is needed for which a manager should have all the above skills and should be positive and keep continually upgrading himself.

References
http://www.static.scribd.com www.explorerhr.com www.drreddys.com