Amity Business School

SUMMER INTERNSHIP PRESENTATION

On CONSUMER BEHAVIOR FOR CADBURY CHOCOLATES WITH SPECIAL REFERENCE TO NOIDA AND GHAZIABAD Faculty Guide :- MR. GAURAV CHANDHIOK

Click to edit Master subtitle style

PRESENTED BY A0102210013 (C15) MBA (M&S) 2010-2012

AMANDEEP SINGH

2006 Prentice Hall, Inc.

1 51

T h e s

Amity Business School

Introduction to the study

u d y w a s c o n d u c

e d f o

2006 Prentice Hall, Inc.

2 52

K a u r ( J a s ) , ( S e p t e m b e r

Amity Business School

Literature review

2006 Prentice Hall, Inc.

3 53

Amity Business School

C h o w d h u r y ( 1 9 9 4 ) , d i

2006 Prentice Hall, Inc.

4 54

E v e r s i n c e 1 9 4 7 t h e C a

Amity Business School

Company profile

2006 Prentice Hall, Inc.

5 55

Amity Business School

DATA COLLECTION METHODS

PRIMARY DATA: Data was collected by means of questionnaire which was close and open ended both. My sample size is of 60 respondents, who were interviewed by means of the questionnaire. This project required me to personally visit the modern retail outlets of Noida and Ghaziabad to examine the behavior of customers. Market research was conducted in Spensers and Big Bazaar of Pacific mall , E.D.M. mall , Jaipuria mall , G.I.P. Noida & Shipra mall. SECONDARY DATA: Internet, Book and journals. The questionnaire had been formulated to find out the products acceptance in the market by customers of different age groups, preferences and thus formulating the analysis.
6 56

2006 Prentice Hall, Inc.

Amity Business School

SAMPLE SIZE

The sample size of the survey was 60. Random Sampling. The research which has been followed is a descriptive type of research.

SAMPLING METHOD

DATA ANALYSIS:

The Statistical Package for Social Sciences (SPSS17) was used for analyzing the data.

2006 Prentice Hall, Inc.

7 57

Amity Business School

Analysis
Click to edit Master subtitle style

2006 Prentice Hall, Inc.

8 58

Amity Business School

INTERPRETATION:24 people out of 60 (40%) likes Cadbury chocolates because of its quality. 34 people out of 60 (60%) likes Cadbury chocolates because of its taste.
9 59

2006 Prentice Hall, Inc.

Amity Business School

Association of Perk with Cadbury by Consumers

no. of respondents

I N T E R P R E T A T

10 9 8 7 6 5 4 3 2 1 0

2006 Prentice Hall, Inc.

10 10 5

Amity Business School

Cadbury chocolate preference depending on age

10 9 no. of respondents 8 7 6 5 4 3 2 1 0

N T E R P R E T A T 2006 Prentice Hall, Inc.

11 11 5

9 p e o p l e o u t o f 3 9 ( 2 3

Amity Business School

2006 Prentice Hall, Inc.

12 12 5

Amity Business School

Preferred buying place

No. of people

I N T E R P R E T A T I O

10 9 8 7 6 5 4 3 2 1 0

2006 Prentice Hall, Inc.

13 13 5

C a d b u r y h a s a s t r o n g
2006 Prentice Hall, Inc.

Conclusion

Amity Business School

14 14 5

C o m p a n y m u s t p a y a t t e n

Amity Business School

Recommendations

2006 Prentice Hall, Inc.

15 15 5

Amity Business School

2006 Prentice Hall, Inc.

16 16 5