LAFARGE: A MICROSCOPIC VIEW

Group No. 2 Naina Agarwal A002 Prashant Bankar A007 Aakash Kholia A032 Udit Narindra A040 Itty Seksaria A048

LAFARGE GROUP
Lafarge is a French industrial company specialising in cement, construction aggregates, concrete and gypsum. Lafarge was founded in 1833 by Joseph-Auguste Pavin de Lafarge in Le Teil (Ardche). World no. 1 in Cement, no. 2 in Aggregates Presence in 78 countries and 1963 production sites Revenue of 16.2 billion euros in 2010

LAFARGE INDIA
Lafarge entered the Indian market in 1999, through its cement business, with the acquisition of Tata Steel's cement activity. Lafarge then purchased Raymond Cement facility in 2001. 4 Cement plants: 2 in Chhattisgarh and Grinding Units in Jharkhand and West Bengal. Over 80 concrete plants across India

NIDHEE- COMMUNITY WEALTH

National Initiative for Dwellings, Health and Safety, Education and Employability The NIDHEE Approach CNA Survey and Stakeholder Analysis Partnerships with various institutes, NGOs, corporates and government. Surakshit Bharat, Swasth Bharat, Saksham Bharat, Sakshar Bharat

HEALTH & SAFETY INITIATIVES

Surakshit Bharat A safe India

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Grameen Safety Ambassador Safety wall in rural areas Truck Drivers safety Community Health Centres Mobile Dispensaries HIV/AIDS Awareness campaigns Drug De-addiction programme Animal Treatment and Vaccination Camps

Swasth Bharat A healthy India

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ENVIRONMENTAL INITIATIVES
CO2 Reduction Protecting Biodiversity Quarry Rehabilitation Green Chhattisgarh Reforestation Programme Quarry Rehabilitation Programme

COMMUNITY DEVELOPMENT

Saksham Bharat
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Ek Mouka Mason Training Institute Arasmeta tailoring centre Sal plate enterprise Safal Krishak

EDUCATIONAL & SOCIAL INITIATIVES

Sakshar Bharat An Educated India

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Computer Training Centres Anganwadis Scholarship Project in Rajasthan

Social Initiatives
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Dwelling & Village Infrastructure Development SEVA (Social Engagement for Voluntary Action)

VALUE & GOVERNANCE

Values defined by Principles of Action Board of Directors Composition of the Board Rules & mode of operation of the Board Lafarge Stakeholder Panel

AWARDS & ACCOLADES

Awarded the FICCI Safety Excellence Award for Manufacturing in 2011 Ranked 14th Best Employer out of the top 20 by World HR Congress 2010 For the year 2010 the overall score of Dow Jones Sustainability Index is 78%

SUSTAINABLE ACHIEVEMENTS FOR 2012 AND PROGRESS TILL 2010

20.83% increase in safety which reduced the employee lost time injury frequency rate for Lafarge employees. 47.69% increase in Competition Compliance Program in its business units. 39.65% increase in improvement of local stakeholder relationship management. 6.39% increase in women representation in senior and executive management in line with 2012 goal of 20% total. Rolling out of a comprehensive Group-wide occupational health program including regular medical examination. 7% increase in quarries with a rehabilitation plan to 84.5%. 94% of all quarries have been screened according to criteria by WWF International. 47% of quarries in sensitive areas have site biodiversity program in place. Cut CO2 emissions by 20.5% according to Kyoto Annex 1. 36.5% cut in absolute gross emissions in industrialized countries over a ten year period. 35.7% cut in dust emissions, 37.9% cut in NO2 and 52.8% cut in SO2 over a five year period. 0% discharge of persistent pollutants.

ANALYSIS

As far as CSR Models go there is a mix of

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Strategic Philanthropy Social Contract Theory Keith Davis Theory Stakeholder Theory

An example of strategic philanthropy in Shimla they launched a Medical health Centre in Thalli district of Karsog block, as a result the villagers of Karsog voiced their support for the environment clearance of a Lafarge plant. With going through this case, it was found out that a lot of good work has been done and a lot more is promised.

It is also found out that there were many inappropriate findings of work done against the rights of citizens especially tribals.
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For example, in Meghalaya they acquired a piece of land claiming it to be barren while it was actually a dense forest. Another case arose when they mortgaged tribal land at Nongtrai and Shella to six foreign banks, without consent or any rights. To counter all this they have set up a weaving cum training centre for handlooms at Nongtrai village.