DECISION MAKING

Outcome of mental process To select the best way from many alternatives Gives rise to a final choice Result could be an act or an opinion of choice

EVERYDAY TECHNIQUES
Listing the advantages and disadvantages of each option, Choosing the alternative with the highest probabilityweighted utility for each alternative Accepting the first option that seems like it might achieve the desired result Ask a person in authority or an "expert" Flipping a coin, cutting a deck of playing cards, and other random or coincidence methods Prayer, tarot cards, astrology, etc.

QUANTITATIVE FACTORS

QUALITATIVE FACTORS

DECISION MAKING
Eventual decision may rest on the balance between the perceived effects of quantitative and qualitative If the long term effect on the workforce for example was to reduce productivity or increase absence because of the impact on motivation and morale, the fact that a decision makes financial sense may be shelved! Qualitative by its nature, therefore, is very subjective

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