SIP Report on: To study the roofing solution provided by the parties involved in construction in Pune region umitted

By Submitted By:

Submitted By: Ajay Bothra Roll No.- 03

Objectives
To know various roofing solution involved in the construction. y To find out the factors affecting the buying decision y To generate sales leads. y To know about customer acceptance of the product
y

Kailash Roofing solution

Established in 1994 in Bengaluru y Pioneer in Fibre Glass Roofing y Entered into Pune in Year 2007
y y
1) 2) 3)

Products:
Pre-painted Galvanized Steel (Zinc Coated Steel) Pre-painted Galvalume Steel(Zinc-Aluminum Alloy Coated Steel) and Bare Galvalume Steel(Zinc-Aluminum Alloy Coated Steel)

Research Methodology:
y

Type of Research: Exploratory Research Sample unit: consist of Architect, civil engineer, contractor & industrial customers Sample Size: 60 peoples Sampling Procedure: Purposive Sampling & Simple Random Sampling

Nature of data collection:

Primary Source of data Secondary source of data: Area covered: Instrumental survey: Types of questions: Questionnaire & Interview Internet & Company site Pune region & nearby Pune region Questionnaire Close ended/ Open ended

Q1: No. of people using the roofing solution?

N = 60

No=12
Yes

Yes = 48

No

i. ii.

80% of the people use the roofing solution 20% of the people not use the roofing solution

Q2:Why people are not using roofing solution?

N = 12 Awareness

03 01 02
i.

High Price

06

Not availability of raw material Communication Gap Other Reasons

Out of 20% people: 50% are not using because of awareness

ii. 17% for price, iii. 8% for communication gap & iv. 25% of people not using roofing solution because of other reasons

Q3: Which brands of roofing sheets people aware of?

19 44 21
Tata Blue Scope Century Wells Kailash Roofing Jindal Steels Other Companies

 It is clear that Tata Blue scope is the brand that the customers are most aware of followed by Jindal Steels & Kailash Roofing solution

Q4: Impacts of factors on buying decision of roofing sheets?

Factors 5 4 3 2 1 Quality/ Durability 4

Looks/Finishing

Price

Less time in installation

Payment Terms

Contractor/Engineer Ref.

5-Very important, 4-Important, 3-Indifferent, 2-Un important & 1-Least Important

Personal Relation

Brand Image

Delivery time

Environment Friendly

4 4

20 18 16 14 12 10 8 6 4 2 0

Very Imp. Imp. Indifferent Undiffernciate

Quality/ Durability

Looks/Finishing

Environment Friendly

Price

Less time in installation

People prefer Quality & Price is very important factor Looks & Environment Friendly is average or indifferent factor Less time in installation is least important factor

30

25

20

Very Imp. Imp. Indifferent Undiffernciate

15

10

Delivery Time & Brand Image is indifferent factor

Payment Terms, Personal Relation & Engg. Reference is least imp. factor

Conclusion:
y y

20% of the people not using roofing solution Tata Blue scope is the brand that the customers are most aware

During purchasing of roofing sheets customers give: High Impact: Quality, price, brand image & delivery time. ii. Average Impact: Looks/finishing, environment friendly & installation time iii. Very Low Impact: Personal relation, contractor/engineer reference & payment terms
y i.

Limitation:
Time constraint y Samples were randomly selected as per convenience y The conservative attitude of the respondent was a limiting factor in gaining information
y

Recommendation:
y y

Strength of the company is its customized products Quality clubbed with reasonable pricing & quick delivery made the product of the company stand apart. Distribution Strategy: Include dealers & retailers in Pune & nearby Pune region. Promotion Strategy: Organize seminars, meetings for architect, builder & civil contractor & participate in Trade fairs

Thank you