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Tracks a strategy as it is implemented, detects problems or changes in its underlying premises, and makes necessary adjustments.
1. Are we moving in the proper direction? Are our assumptions about major trends and changes correct? Should we adjust or abort the strategy? 2. How are we performing? Are objectives and schedules being met? Are costs, revenues, and cash flows matching projections? Do we need to make operational changes?
1. Strategic surveillance
2. Premise control 3. Special alert control 4. Implementation control Strategy implementation Strategy formation Time 1 Time 2 Time 3
Premise Control - Designed to check systematically and continuously whether premises on which the strategy is based are still valid Implementation Control - Designed to assess whether the overall strategy should be changed in light of the results associated with the incremental actions that implement the overall strategy Strategic Surveillance - Designed to monitor a broad range of events inside and outside the firm that are likely to affect the course its strategy Special Alert Control - Thorough, and often rapid, reconsideration of the firms strategy because of a sudden, unexpected event
Strategic Controls
Premise Control
Environmental factors Industry factors (depends on the accuracy of initial factor selection)
Implementation Control
Strategic thrust areas Milestone reviews
Strategic Surveillance
Marketing Intelligence Competitive Intelligence
Premise Control
Planning premises and projections High Medium Low Yes Yes No No
Implementation Control
Key strategic thrusts and milestones High High Medium Seldom Seldom Yes Yes
Strategic Surveillance
Potential threats and opportunities Low Low Low Yes Yes Seldom Seldom
Systems that guide, monitor, & evaluate progress in meeting short-term objectives, providing post-action evaluation and control over short periods.
1. Set standards of performance Steps involved in postaction control systems 2. Measure actual performance 3. Identify deviations from standards set 4. Initiate corrective action
Budgets
Schedules
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Types of Budgets
1. Profit and loss (revenue) budgets: Monitor sales and expense categories on a monthly or more frequent basis 2. Capital budgets: Show timing of specific expenditures for plant, equipment, machinery, inventories, and other capital items 3. Cash flow (expenditure) budgets: Forecast receipt and disbursement of cash during the budget period
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Schedules
Schedules
A planning tool for allocating the use of time constrained resource or arranging sequence of interdependent activities
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Key Success Factor 1. Product quality 2. Customer service 3. Employee morale 4. Competition
Measurable Performance Indicator a. Performance data versus specification b. Percentage of product returns c. Number of customer complaints a. Delivery cycle in days b. Percentage of orders shipped complete c. Field service delays a. Trends in employee attitude survey b. Absenteeism versus plan c. Employee turnover trends a. Number of firms competing directly b. Number of new products introduced c. Percentage of bids awarded versus standard
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Analysis
Are we moving too fast, or is there more unnecessary overhead than was originally thought?
10%
15%
12%
+3 (ahead)
Gross profit
39%
40%
40%
0%
2.5 days
3.2 days
2.7 days
+0.5 (ahead)
3.2
2.7
2.1
Why are we behind here? How -0.6 can we maintain the (behind) installation-cycle progress?
1.0%
2.0%
2.1%
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Analysis
100%
92%
80%
12,500
11,500
12,100
+2 Are the products ready? Are products the perfect standards met? (ahead)
(on target) -8% (behind)
2.5% 5% 6
3.0% 10% 3
3.0% 15% 6
Looks like a problem! Why are we so far behind? Did we underestimate timing?
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Intense focus on customer satisfaction Accurate measurement of every critical variable in a businesss operation Continuous improvement of products, services, and processes Work relationships based on trust and teamwork
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Outputs
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Efficiency
Targets advertising campaign at customers, using costeffective medium Minimizes scrap and rework through high-production yield Uses computers to test feasibility of idea before going to more expensive fullscale prototype Simplifies and computerizes to decrease cost of gathering information Given required vendor quality, negotiates prices to provide good value Minimizes employee turnover reducing hiring and training expenses
Responsiveness
Quickly uncovers and reacts to changing market trends
Operations
Quickly adapts to latest demands with production flexibility Carries out parallel product/process designs to speed up overall innovation Provides information in real time (as events described are still happening) Schedules inbound deliveries efficiently, avoiding both extensive inventories and stock-outs In response to strong growth in sales, finds large numbers of employees and quickly teaches needed skills
R&D
Designs products that combine customer demand and production capabilities Provides information that managers in other functions need to make decisions Selects vendors for their ability to join in an effective partnership Trains work force to perform required tasks
Accounting
Purchasing
Personnel
20
NIB
Organizational Buy-in
Individual v/s company objectives Acceptance at functional level Functional conflict Functional isolation Co-ordination Skill inadequacy Change management Politics Resource mismatch
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END OF MODULE 8