BROADBAND EVOLUTION

Market Drivers: Current Demand for Broadband Access Technologies

Market Size
 PC Owners  Internet Users  Other Access Users

Demand for Broadband Access Services

 Small Business/SOHO/Tele-worker  Consumer Market in Africa ?

Broadband Evolution

What is Broadband?
 The definition of broadband depends on context. There is a difference in perception depending on whether one is looking at oncampus networks, owned and paid for the institution, and off-campus networks, owned by third party service providers and paid for by individual users. Domestic users are typically offered broadband services up to a maximum of 1Mbit/s
Broadband Evolution 3

What is Broadband?
 Not many network managers would call 10Mbit/s Ethernet a broadband technology. They would reserve that phrase (if they used it at all) for 100Mbit/s technologies.  The definition of broadband also changes as technological capability increases. Until recently ISDN2 at 128kbit/s was regarded as broadband, compared with the 64kbit/s bandwidth of an ordinary telephone line. The DTIs current definition of broadband is 2Mbit/s and above and next generation broadband will likely be10Mbit/s and above.
Broadband Evolution 4

What is Broadband?
 To put this in context, full-screen broadcast quality video requires in excess of 2Mbit/s although with good compression technology such as MPEG-4, VHS quality video is feasible at 384kbit/s and DVD quality video within 1.5Mbit/s (although high quality DVD may require 2Mbit/s).

Broadband Evolution

What is Broadband?
 However, despite being promoted as broadband, most service offerings cannot yet achieve 2Mbit/s, certainly not at a cost affordable by the mass market.  For the purposes of this course, broadband is defined as anything in excess of 128kbit/s, while recognising that this is likely to change as technology develops and the market matures.

Broadband Evolution

What is Broadband?
 The online Webster's dictionary defines broadband as "A class of communication channel capable of supporting a wide range of frequencies, typically from audio up to video frequencies. A broadband channel can carry multiple signals by dividing the total capacity into multiple, independent bandwidth channels, where each channel operates only on a specific range of frequencies."
Broadband Evolution 7

What is Broadband?
 The first part of answering the question 'how does broadband work' is to think about the phrase a "class of communication channel." We can gather from this that it is different from the normal class of communication channel that we use - our regular phone lines. Phone lines, also called baseband lines, normally carry 29.6kbps of analog data when used for voice communications. But with the advent of the internet, people began to demand faster data transmission. A regular, baseband phone line can carry up to 56kbps of data with the help of a high-speed modem, but without additional technology, that is its maximum capacity.

Broadband Evolution

What is Broadband?
 So how does broadband work? If you think of a baseband line as having one "channel" to send information, you can think of a broadband line as having multiple channels that you use at the same time. Not only that, but a broadband connection is capable of carrying a wider range and type of frequencies, meaning different types of data. And what it can carry, it carries faster. When you drive on the interstate, what happens when there aren't enough lanes for the number of cars on the road? Everyone is forced to go slower.
Broadband Evolution 9

What is Broadband?
 The same happens with the internet. Think of your connection to the internet as a tunnel that links your computer to the internet. A regular phone line can allow only a small amount of data to pass through at a time. In comparison, a broadband is a wider (or broader) tunnel, allowing a greater amount of information to pass through your connection at one time. The breadth of this tunnel is called "bandwidth." The more bandwidth you have, the faster you can move data. With broadband service, you can also download files that require a great deal of different types of frequencies as well, such as audio and video files.
Broadband Evolution 10

What is Broadband?
 This is a partial answer to the question 'how does broadband work,' but the other has to do with the way that broadband services can compress and transmit that data that you're sending. Go back to the cars on the interstate analogy. What if suddenly all of the cars could be miniaturized? What would that do to the traffic jam? Or if they could use all of the space available in the tunnel - above your head, between cars, etc. Broadband technology not only widens the channels you have, but it uses them more efficiently. Meaning you can get more out of the bandwidth that you have. Broadband makes your internet experience faster and more efficient overall.
Broadband Evolution 11

Evolution of Broadband Services

 Broadband communications consists of the technologies and equipment required to deliver packet-based digital voice, video, and data services to end users.  Broadband affords end users high-speed, always-on access to the Internet while affording service providers the ability to offer value-added services to increase revenues.  Broadband access technologies are being deployed to address the bandwidth bottleneck for the "last mile," the connection of homes and small businesses to this infrastructure.
Broadband Evolution 12

Evolution of Broadband Services

 As broadband access becomes available to home users, it is truly changing the way people work and play. Users tired of waiting for Web pages to download using dial-up modem Internet access are signing up for broadband access services. What they find is that not only does broadband access result in fast Web surfing due to higher connection speeds, but it also has several other benefits.

Broadband Evolution

13

Evolution of Broadband Services

 The higher connection speeds enable multimedia applications such as real-time Internet audio streaming, posting and displaying digital photographs for friends and family, viewing video clips of news events and movie trailers, and taking virtual tours of hotels and resort areas before making reservations. Because broadband access is always on, unlike dial-up access, there is no wait to connect to the Internet.

Broadband Evolution

14

Evolution of Broadband Services

 Thus, people with broadband access tend to leave their personal computers (PCs) turned on and use the Internet for more mundane tasks such as checking television listings and looking up phone numberstasks that were not worth the bother when a slow dialup connection first had to be established. The presence of broadband access also means that the telephone line is no longer tied up when accessing the Internet. This saves the need to purchase a second phone line and enables the user to talk to someone on the phone while accessing information on the Web.
Broadband Evolution 15

Evolution of Broadband Services

 Another important aspect of broadband access to the home is that it allows people to telecommute effectively by providing a similar environment as when they are physically present in their office: simultaneous telephone and computer access, high-speed Internet and intranet access for e-mail, file sharing, and access to corporate servers.

Broadband Evolution

16

Evolution of Broadband Services

 Once people obtain broadband access to the home, they find that this access needs to be shared with other members of the family using multiple PCs. This includes workers who use laptop PCs at their workplace and desire to be able to use the same laptop at home. As a result, people are installing local-area networks (LANs) in their home. Once this LAN is in place, people want to use it to share files, printers, and devices such as scanners.
Broadband Evolution 17

Evolution of Broadband Services

 Once broadband access and home networking reaches critical mass in terms of market penetration, there will be a new class of end-user devices that will enable many new Internet-enabled applications. Already, people are able to perform functions remotely via the Internet: monitoring and controlling their homes, viewing their children who are in day-care centers, checking on live traffic conditions, and playing stereoquality music over Internet radios.
Broadband Evolution 18

Key Drivers

Broadband Evolution

19

Evolution of Broadband Services

 The vision of the broadband home is that broadband multimedia-i.e., video, audio, voice, and data-will be delivered to and within the home to personal endpoint devices. Services will be affordable, easy to use, and available to the average family and will be delivered quickly, securely and reliably. Moving forward, all things will be connected.

Broadband Evolution

20

Broadband Connectivity
 Figure 2 shows how broadband connectivity is extended from the core infrastructure to end users' devices such as PCs, personal digital assistants (PDAs), telephones, television sets, and digital cameras. Infrastructure gateway equipment provides broadband access to the packet-based infrastructure. Customer premises equipment (CPE) access gateways extend broadband access connectivity to end-user devices via one or more home networking technologies.
Broadband Evolution 21

Broadband Evolution

22

What are the Issues?

 Bandwidth  The Effect of Multiple Users  Distance  Security  Integration into Existing Network Infrastructure  Availability  Cost

Broadband Evolution

23

Benefits of Broadband
 What can broadband do for your business? Broadband can increase productivity by enabling the transfer of large data files directly from local offices to head offices located in other cities, or even other countries. Employees can access better training opportunities using broadband by logging on to corporate intranets and the Internet to train for new product offerings or to refresh their knowledge on current products or services.
Broadband Evolution 24

Benefits of Broadband
 Businesses can use high-capacity Internet to track shipments and to seek out other export markets, enabling them to compete successfully with markets outside the province.  Newspapers, or graphic design firms, that want to keep their business in a rural community can use broadband to send and receive large data files needed for production.  Broadband allows businesses to conduct net-meetings or face-to-face meetings using videoconferencing to discuss urgent decisions, minimizing travel costs for in-person meetings.
Broadband Evolution 25

Benefits of Broadband
 What can broadband do for your school? Broadband connects music students in Dar-es-salaam to violin lessons with musicians in Dodoma using live videoconference. Students in rural and remote communities can easily surf the Web to visit virtual museums.

Broadband Evolution

26

Benefits of Broadband
Broadband allows students to develop and post original music and video for school projects online. High-capacity Internet allows teachers to take advantage of many online resources and integrate them into everyday classroom activities.

Broadband Evolution

27

Benefits of Broadband
 What can broadband do for your municipal government? Broadband enables a technology-based customer service centre that allows a one-stop shop for town business transactions, including licensing, billings, permits and utilities payments.

Broadband Evolution

28

Benefits of Broadband
 What can broadband do for your community? Broadband can increase tourism opportunities by enabling online marketing resources to promote local and historical attractions. It also allows for online reservation systems. High-capacity Internet brings a larger audience and buyers to local artisans and craftspeople, allowing them to promote and sell their work via the Internet.

Broadband Evolution

29

Benefits of Broadband
Rural indigenous communities can accumulate and disseminate their cultural information without the connectivity limitations they now face. Broadband can help ensure that families, businesses and young people in rural and remote areas are not forced to leave in order to find an economic or social future elsewhere.

Broadband Evolution

30

Benefits of Broadband
 What can broadband do for agriculture? Commercial farming operations can use broadband to network and connect barns, enabling the transfer of data between them using wireless communication. Custom crop spraying operations for grain producers can use broadband to enable voice communication and data transfer to and from operating units and equipment.

Broadband Evolution

31

Benefits of Broadband
Broadband can connect livestock farmers with workers in the fields, family at home and other operations using a wireless communication network. Information about the farming industry, growing conditions and animal health is more easily accessed with high-capacity Internet. Broadband opens up opportunity to access larger markets and expanded marketing channels.

Broadband Evolution

32

Questions?

?
Broadband Evolution 33