ART DECO

DESIGN THEORY Gr. 11

ART NOUVEAU
1890 - 18990

BAUHAUS
1890 - 18990

INTERNATIONAL STYLE

ART DECO
1918 1938 Reflects energy and vitality of popular culture. Regards craftsmanship skills as important Believes in Mass Production - made use of the machine to carry out their designs Influenced by the streamlined forms derived from the principals of aerodynamics.

1920]S POPULAR CULTURE

What do they do?? Where do they live?? How does it look??

Young people had to prepare for war and face the possibility of not surviving a war. It was the time of the Great Depression, financial insecurity, Wall Street crash and Fascism. a type of escapism from reality characterized the visual arts and design

ignore the threatening war

ART DECO
1918 1938
Reflects energy and vitality of popular culture.
Regards craftsmanship skills as important

Believes in Mass Production

- made use of the machine to carry out their designs Influenced by the streamlined forms derived from the principals of aerodynamics.

This movement was first truly twentieth century style and part of the movement called Modernism. It started in Paris, France, but quickly spread to England and America, thus becoming internationally popular. Although Art Deco appeared at a time of rapid change, it was adaptable enough to reflect the changes.

ART NOUVEAU
1890 - 1910

Curling, twisting quality Regards craftsmanship skills as important Believes in Mass Production.

Streamlined Forms
(derived from the principals of aerodynamics).

Picasso & Braque

The same simplified forms that were considered revolutionary in the Fine Arts were accepted as normal in the Decorative Arts.

Egyptian Motives

(adopted after the discovery of Tutankhamen's tomb)

Arts of the Aztec and Mexico.

(Geometric forms are simplified to become more dynamic and free-flowing)

Bright colours and strong designs of the Russian ballet, which included Arabian and Eastern costumes were included.

Jazz culture of America. Theatres and Musicals supplied dancing figures which became the subject of small statuettes. Hollywood Glamour led to the popular use of gold, silver, plastic and chrome.

CHARACTERISTICS:
Accepts machines and mass production The first truly twentieth century style, modern in spirit and international Reflected energy and vitality of popular culture The impact of machine technology and weapons of war (e.g. canons) was seen in industrial designs

Design was created in geometric shapes Form, line and colour were considered important in themselves.

If curving lines were used as a subject, the animal figure are modernized to simplest forms.

The following forms were frequently used:

Geometric fan motives Chevron Patterns

Zig Zag Patterns

Egyptian Columns

Star Bursts Sunbeams

Lightening Bolts

Use of materials such as aluminium, stainless steel, lacquer, inlaid wood and sharkskin was popular. Therefore metallic hues of gold, platinum, silver and bronze is very popular. The colours used are bold, bright and colourful.

Extravagant and luxurious, as a reaction against the difficult times experienced in World War 1.

As in the case of Art Nouveau, the scares and rare materials were initially used, but later were copied and produced in greater quantities and more cheaply so that the general public could afford them.

WILLIAM VAN ALEN

New York would keep the tallest building in the world until 1974, when the Sears Tower was built in Chicago. For Walter P. Chrysler, from the car manufacturer, building the tallest building in the world was a status symbol. The Chrysler building is one of the last skyscrapers in the Art Deco style. The gargoyles depict Chrysler car ornaments and the spire is modeled on a radiator grille. The building's Art Deco interior is even more magnificent than its exterior. The marble floors and many Art Deco patterns such as on the stylish elevator doors make the Chrysler Building one of New York's most beautiful office towers.

Bright colour red and blue Stylized motors. Three dimensional block-letters. The catastrophe of WW1 caused designers to look into the future and forget the past. They depicted their love for life and the rapid pace of the modern lifestyle. Speed was the latest sensation. It was a sign of modernity (newly mass produced products of the time) and was incorporated into the design. Wealth and glamour was emphasized. The spiral arrangement of the road is dynamic. The headlights of the motors, that shine diagonally, further emphasize the dynamics.

FIAT RICCOBALDI 1928

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they live?? How does it look??

Whatdo they do?? Where do

a type of escapism from reality characterized the visual arts and design

1920

POPULAR CULTURE ]S POPULAR CULTURE EXHIB IT A:

ART NOUVEAU

ignore the threatening war

1890 - 18990

BAUHAUS

INTERNATIONAL STYLE
1890 - 18990

BAUHAUS

Has a purist design approach. Believes in Mass Production.