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GE 9 cell Matrix
Classification
Business Strength
.
High
Strong
Medium
Weak
5 . 00
M a rk e t A ttra ctiv e n e ss
3 . 67
Medium
2 . 33
Low
Market Attractiveness
Annual market growth rate Overall market size Historical profit margin Current size of market Market structure Market rivalry Demand variability Global opportunities
Business Strength[TCS]
Current market share Brand image Brand equity Production capacity Corporate image Profit margins relative to competitors R & D performance Managerial personal Promotional effectiveness
TCS in IT Sector:
Based in Mumbai, India, TCS is a
subsidiary of the India-based conglomerate Tata. TCS has the largest services offering, with overall revenues of $5.7 billion Although more than half of TCSs revenues come from the North American marketplace it is more geographically diverse than the other companies
Europe and more than 12% from India and Asia Pacific.
ompany Attribute
Company Attribute
Manufacturing
Other s
13% 9% 17%
16% 21% 8%
STRENGTHS:
Corporate/portfolio strategy:
Goal is to have best-in-class competencies from strategy to execution; TCS consistently articulates its vision to act as a business partner to clients.
reach, industry focus, process excellence, and technology expertise as critical strengths.
reorienting its market approach to develop longterm relationships and is currently focused on the business advisory selling program.
has strong depth and stability in its management team, links to Tata, and financial fundamentals.
Weakness:
Corporate/portfolio strategy: While TCS has
a strong overall vision for its evolution, its offerings are still IT-focused, creating some potential for disconnects between vision and execution. It is still very technology-centric and needs to continue to invest to engage senior-level business buyers.
to translate its strong end-to-end IT capabilities into business value is still emerging. Many of its IP leadership efforts suffer from visible, integrated marketing
Opportunity:
Market dynamics: Company is well
positioned to take advantage of broad range of trends, particularly opportunities in Europe, and plans to add around 20,000 employees.
Client perception and adoption: Company
has a strong reputation among the Indian outsourcers and has strong references from leading Fortune 500 companies.
Threat:
CongnizantCompany:
Congnizantis the biggest threat for TCS as in the recent 6 FY Quarters it shows a rapid growth [sources: Economic Times].
Business Strengths
Low
Low
HIGHLIGHTS FOR Q1 FY12: Revenues at $2.41 billion up 34.4% Y-o-Y Net income at $532 million up 30.6% Y-o-Y Superior business portfolio enables growth across markets and industries