Sei sulla pagina 1di 98

08/17/11

Corporate Presentation
www.huawei.com

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Contents
Sustainable Growth Development Strategies Customer-centric Innovation Responsible Corporate Citizenship Customer Success Stories

Sustainable growth
Revenue (CNY in billions)

:2 GR CA

9%

($ 21.8 125.2 B) ($18.3 B) 24%

149.1

($ 28 B)

185

($ 31 B)

199

Serving 1/3 of the worlds

population

Serving 45 of the world's top 50

($ 8.5 B)

66.4

($12.8 B)

93.8

telecom operators with ~65% of our sales from these operators

Global No. 2 telecom solution

provider
2007 2008 2009 2010 2011

2006

Main contributor of industry

(Unaudited) (Target)

Huawei Technologies releases an annual report with consolidated financial statements audited by KPMG Revenue of 2006-2010 have been converted into USD from CNY based on the closing rate at the end of the corresponding year

standards

Continuously creating long-term value for customers


As of the end of December, 2010

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 3

A global company with Centers of Expertise worldwide


Holland Germany

Hungary

Romania

Huawei Headquarters

Mexico

Bahrain India UAE


China

Malaysia

Accounting share center Biding center (Planning) Supply center & Hub R&D center Training center Technical support center

Brazil

Argentina

Mauritius

110,000+ employees with 150 nationalities worldwide 15 Regional Headquarters, operations in 140+ countries

Localized operation powered by global resources

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 4

Advantageous position in the All-IP convergence era


No. 3

IP

No. 2

All-IP based FMC

No. 1

Mobile

Fixed

The only telecom supplier ranking in the top 3 for all these areas Comprehensive strengths in the All-IP based FMC era
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 5

FMC: Fixed Mobile Convergence FMC: Fixed Mobile Convergence

World-class management
Major Projects

Since 1995
Integrated Product Development Integrated Supply Chain Human Resources Quality Management Financial Management

Since 2005
Leadership Development Integrated Financial Services Customer Relation Management Key Accounts Management Joint Innovation Management

Since 2009
Compressed Regional Organization

Solution-oriented Organization

E2E LTC Process

Consultancies

consulting

Operational cost reduction, efficiency enhancement and end-to-end quality delivery


HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 6

Awards and honors in 2010

By International Media

Corporate use of innovation by Economist 5th most innovative company by Fast Company "Green base station innovation", "Wholesale network innovation" and "Consumer voting "Outstanding vendor of the year" award by Total Telecom

innovation" awards with Vodafone, BT and TalkTalk respectively by Global Telecoms Business

By Industry Organization

The top two LTE R&D awards in Europe and North America 2010 Asia Pacific Growth Strategy Leadership Award (Contact Center Application) by Frost & 2010 SDM Equipment Vendor of the Year by Frost & Sullivan Consumer Messaging Application Award by Informa "Solution Excellence Award (NGBSS) by TM Forum Best Service Delivery Platform Award by GSM Association
Huawei Confidential Page 7

Sullivan

HUAWEI TECHNOLOGIES CO., LTD.

Contents
Sustainable Growth
Development Strategies

Customer-centric Innovation Responsible Corporate Citizenship Customer Success Stories

ICT development in the past 20 years

Digital

Mo bil e

1.2 billion computers 1.5 billion telephone users 2 billion internet users 5 billion mobile users

HUAWEI TECHNOLOGIES CO., LTD.

and adb Bro


Ubiquitous communications Digital flood

Huawei Confidential

Page 9

Beyonds: new telecom services in the next 10 years


From voice to data
Digital Society 5.5 billion MBB users, 1.5 billion FBB users

From pipe to content

By 2020

all media will be on-line , 750 million connected TV users

From people to machines


50 billion connections (the Internet of Things)

Connected

ICT Enabled

Digitalized

From CT to ICT
70% of companies (especially SMEs) will be using Cloud-based services
SME: small and medium enterprise SME: small and enterprise

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 10

Carriers are embracing ICT services


Connectivity Content & IT Services

+
Ultra Broadband & Ubiquitous Broadband

Digital Media crossing TV/Phone/PC .. & IT Services based on Cloud Computing .

ICT Transformation

Telco

Plus

Carriers: embracing ICT services, transforming from Telco to Telco+

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 11

Carriers are facing mismatched A/B/C curves


Voice

A=ARPU; B=Broadband; C=Cost Web Video


B A

How to

reshape the curves to a profitable position?

270 times content (by 2020) VS. Computing Capability & Cost 100 times traffic (by 2020) VS. Bandwidth & Cost Multi-Networks VS. Migration & Management
Huawei Confidential Page 12

HUAWEI TECHNOLOGIES CO., LTD.

Huaweis E2E ICT strategy and customer strategy


Establish
in IT Solutions
App App
App Platform

App

Expand
in Enterprise Market

Data Center

IP + Optical

Lead
in Networks

Excel
in Telecom Carrier

Expand
in Devices
Personal Family Industry

Brand
in Consumer Market

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 13

Network strategy: Single for No Generation evolution in the next decade


PON/ NG-PON GSM/ UMTS ADSL / VDSL LTE/ LTE-A 40G/ 100G 400G/ 1T

SingleCloud Single Backbone Single Metro

App1

Appn

Single BSS

Single OSS

U G M S T M S L T E P S T N X D S L F T T x

FAN Platform

RAN Platform

IP+Optical Platform

Cloud Platform

All-IP Technologies

SingleRAN SingleFAN
GSM/UMTS/H SPA/LTE ADSL/VDSL/PO N/Ng-PON

Multi Networks
Sequent generations

Single Network
Supporting bandwidth demands and emerging technologies for next 10 years

No Generation
All-IP enabled platforms, emerging technologies are plug and play

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 14

Network strategy: Smart for improving user experiences and network efficiency
App App App App

User insight & Device Awar


Personalized Services Accurate marketing Consistent experiences

Cloud Platform User Insight Device Aware

Cl ou d

Always Online

PCRF GGSN BRAS

Sm ar t

Smart Network
es ic ev tD ar Sm
NodeB

RNC DPI/CDN NodeB MDU

OLT

Synergized Solution
MDU

OnDemand

Consistency

Open OS

Network insight, Service Aware

Best User Experience

Monetize traffic growth Maximize bandwidth

Intelligent management of networks based on user experiences is the key


HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 15

utilization

Cloud strategy: catching the second IT revolution


Telecom Service Cloud Virtual Desktop
Virtual Data Center IPTV App store

Enterpris e App. OA/ERP/CRM Cloud E-health


E-traffic E-government

OSS/BSS for Cloud OSS/BS S in Cloud

Cloud Operatio n Solution Telecom App. Cloud Solution (Cloud Services)

Cloud Application Platform


Developme Executiv Deployme nt e nt Distributed Web Framework disruptive technologie s

Cloud Operation system


Distributed Database arallel Compute P Distributed File system OS & Virtualization Automatic management Dynamic Resource dispatcher

Mainframes

PC

Cloud

Cloud-Oriented Hardware

Server Network Storage Security Power & cooling

Cloud Datacent er Solution (Cloud Platform )

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 16

Device strategy: diversification & customization


Personal Mobility Focusing on Operators Requiremen ts

Mobile Internet Digital Home Internet of Things

Smart & Simple

Connected Home

Joint innovation Roadmap Alignment Joint development Quick response

M2M Module

Big trends of telecom industry

Enabling millions of applications and billions of machine connections


Page 17

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Service strategy: providing professional service solutions to enable operation transformation


Transformation driven by Technology
Collaboration Professional Services solution portfolio aligned with operators business processes

SI Solution
Mobile Network Integration Fixed Network Integration DC Solution Site Solution

Assurance Solution
Managed Services Experience Enhancement Network Safety

End-user experiences
TCO & TVO

Agility Reduction Enhancement

Corporate social responsibility

Infrastructure (Design, Deployment)

Operation (Readiness, Assurance)

Learning Solution Knowledge Transfer


Consulting

Huawei Certification

Competence

Corporate Management (Competence, Enabler)

SI: system integration SI: system integration

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 18

Contents
Sustainable Growth Development Strategies Customer-centric Innovation Responsible Corporate Citizenship Customer Success Stories

Customer-centric innovation
User experiences are key to customers success
Three Customer Segments
Telecom Carrier Enterprise Consumer

Four Business Units


Network Application & Software Services Device s

Shared Platform & Chips

User experiences are a major driving force for innovation and key to operators success We believe that business success is the ultimate measure of the value of any technology, product, solution or process improvement Our customer-centric innovation focuses on customer strategies and needs and creates value for customers
Huawei Confidential Page 20

HUAWEI TECHNOLOGIES CO., LTD.

Innovation focusing on customer strategies and needs


Customer
Strategies sNeeds Challenges

Driven by customer needs and focusing on strategic directions and customers emerging demands

Joint Innovation
Immediate translation of innovations into customers commercial success

20+ JIC (Joint Innovation Centers) established with 12 partners in 4 years

Business Oriented
Research on profitable business model

Technology Strength
Strong R&D capabilities with long-term investment

Consumer & Enterprise Insight


Understanding customers customers

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 21

Joint innovation with customer through operating JIC (Joint Innovation Center
User Study BP Product trial environment and test specs Marketing & channels

Operator Engagement

+
JIC

Global practices and knowledge sharing Solution R&D experts Equipments Solution fulfillment and verification

Huawei Engagement

Customer Satisfaction Cost Reduction Value Enhancement

New Solution R&D

Platform Lab

Go to market

TCO Savings New App & Service New Terminals New Experience New Business Model

Access

Transport

Core Network

App. & Software

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 22

20 R&D centers worldwide


Wireless & Device Sweden Moscow Ottawa Silicon Valley San Diego Chicago Wireless & Network Paris Munich Mila n Turke y FMC, Fixed Network Fundamenta l Algorithms Beijing Xi An Nanjing Chengdu Shangh Headquarter ai Hangzhou s Wuhan Shenzhen Bangalore

New Jersey Dallas Microwav e

Next Generation Internet, Chips, and Software

San Diego, USA

Dallas Texas, USA

Moscow, Russia

Bangalore , India

Stockholm/ Gothenbur g, Sweden

Munich, Germany

Paris, France

Milan, Italy

Ensuring products and technologies keep abreast with the industry trend
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 23

Consumer & Enterprise Lab dedicated to understanding customers customers


User Behavior Business Model

QoE Research

Digital Home Mobile Internet

1. Experience 2. Research 3. Planning

Innovation

QoE Report Interaction Design Report

Experience & Design Report of Home Environment China Mobile Internet Report
Page 24

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Customer-centric R&D process and platform


R&D Process Driven by Customers Strategies Strategy
comm. Joint Innovation Center (JIC) Market mgt
Huawei strategy plans

Customer strategy & requirements

Case: SingleRAN solution


One network One deployment One team

Consumer & Enterprise Research

IPD

Shared Platform
Portfolio A
Hardware Platform R&D Software Platform R&D Data Feature R&D Integration Testing

Portfolio B

Portfolio C

Portfolio D

Portfolio

Matrix R&D Organization

Comprehensive strengths in "Cost, Quality and Speed" built on platform sharing and CMM5 software quality management
Page 25

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Awards & honors

Corporate use of innovation by Economist*


Source www.economistinnovation.com Source www.economistinnovation.com

5th most innovative company**


Source Fast Company, March 2010 issue Source Fast Company, March 2010 issue

Supplier of the Year 2009 Award by Vodafone

2009 Corporate Award by IEEE Standards Association***


Source Source http://standards.ieee.org http://standards.ieee.org

* The past recipients are Reckitt Benckiser, P&G and Nokia ** The top5 innovative companies in the World of 2010 by Fast Company: Facebook, Amazon, Apple, Google and Huawei *** The past recipients in the last 7 years are Mentor graphics, Intel, Motorola, HP, Sony, Lucent and IBM

k Bac

e sli d p

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 26

Customer centric innovation recognized by customers for the value it brings

Joint Innovations "Green Mobile Award" at GSMA MWC in 2009

Joint Innovation s GTB Innovation Award in 2010

2007~ 2009 Best Supplier Award from VDF

Joint Innovation s Worlds 1st LTE commercial network


for TeliaSonera in Oslo, Norway

k Bac
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential

e sli d p

Page 27

Industry recognition in 2010


BT Award: Best in Class 21cn Solution Maturity, Value, Service & Innovation GSMA Award: Best Service Delivery Platform (SDP) at MWC 2010 GTB Innovation Award: Three industry accolades with Vodafone, BT and TalkTalk

The Economist Innovation Award: Corporate Use of Innovation

WVA by Total Telecom: Outstanding Vendor of the Year and Technology Foresight (SingleRAN Refarming) LTE Awards by Informa: Significant Progress for a Commercial Launch of LTE & Best Contribution to Research & Development for LTE

InfoVision Award: Broadband Access Technologies and Services (SingleRAN@Broad) Femtocell Industry Award: Residential Femtocell access point design and technology innovation e slid Home (Femtocell-enabled up Media Center) ack

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 28

Contents
Sustainable Growth Development Strategies Customer-centric Innovation Responsible Corporate Citizenship Customer Success Stories

A global advocate of sustainable development


Huawei is dedicated to ensuring that all people can enjoy the basic rights of communications and information services We also attach great importance to the sustainable development of society and the environment

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 30

Huawei CSR strategy


Environmental Protection
Green Communications Green Huawei Green World

Bridging the Digital Divide


Expanding communications coverage (voice and broadband) Elevating local telecommunications expertise

Supply Chain
Improving CSR awareness and capability of Huawei and its supply chain Strengthen supply chain CSR management

Fair Operation

Transparent in sales and procurement Building a harmonious business environment

Employee
Employee occupational health and safety Employee career path and growth Open communication channels

Social Contributions

Disaster relief efforts Local community engagement

Focusing on the above areas, we are committed to the sustainable development of the social economy and the environment
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 31

Environment al Protection

Digital Divide

Supply Chain

Employe e

Social Contributio ns

Reducing environmental impact throughout product life cycle

Global recycle platform in partnership with local professional recycling companies and organizations

Re

e ycl c

D es n ig

ac tu r

A total of 10,000 base stations powered by hybrid resources were sold in 2010

In use
Tra nsp or t

Active participation in industry standards : ITU-T, ATIS , ETSI , JRC ,Energy Star and CCSA etc. Set up internal EcoDesign label certification standards Conduct LCA for major products Reduction of 30% CO2 emissions in two years Green Product Certification Program and Green Supply Chain Certification Program

M an

uf

Reusable green packages

~70% of carbon emissions occur in the operating phase of communications products


HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 32

Environment al Protection

Digital Divide

Supply Chain

Employe e

Social Contributio ns

Case study: high density BTS helps China Mobile reduce energy consumption and footprint swap, 5 Before After swap: 1 rack
racks

Reduce 80% footprint High density & high energy efficiency (shutdown tech.) enable ~30% power savings

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 33

Environment al Protection

Digital Divide

Supply Chain

Employe e

Social Contributio ns

Case study: deployed green sites jointly with Vodafone


45% reduction in energy consumption
90 80 70 60 50 40 30 20 10 0

2009~2010, 10mln tons of carbon emissions reduced


37,492 10,790 10,047 18,834 4,239 6,745 7,869 578

Amph

Thousand tonnes CO2

Power consumption per site (Am/h) Amph Before After

Free cooling

RAN swap

2,899

Hybrid power sites

3,473

Total

Deployed green sites in Africa jointly with Vodafone

Source: Vodacom

0emission energy supply solutions solve the problems of network power supply in rural areas while protecting the environment

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 34

22,895

Environment al Protection

Digital Divide

Supply Chain

Employe e

Social Contributio ns

Case study: Telefonica significantly cuts energy consumption through dynamic traffic control

Befor e After

Before dynamic traffic control adopted: 26.44127 kWh After dynamic traffic control adopted: 21.03408 kWh Result: 20.45% energy consumption cut

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 35

Environment al Protection

Digital Divide

Supply Chain

Employe e

Social Contributio ns

Expanding communications coverage


Low ARPU network solutions

All IP solutions to reduce TCO Large capacity and wide coverage network to enhance network efficiency Scalable network to protect investment Opex Customized terminals to meet diversified user needs in rural areas Wide choices of terminals and open platform Platform for publishing farm produce prices Mobile money, online health care etc.

Alternative energy solutions to lower Affordable terminals


First All IP-based compact BTS by Vodafone and us Featuring high coverage quality and low power consumption, it can rely on micro-renewable solar and wind energy generation on site.

Innovative services

Small in size and light in weight, it can be mounted easily, greatly reducing installation difficulties in remote areas.

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 36

Environment al Protection

Digital Divide

Supply Chain

Employe e

Social Contributio ns

Elevating local telecommunications expertise

Cooperates in R&D with leading universities in Europe Sponsored the Youth Bridge Summer Camp for outstanding university students Built WiMAX Lab in collaboration with KACST and Intel in the Middle East Jointly donated data communication equipment to 100 schools through the Ministry of Education of Oman. Provided laboratories and training courses for BUET in Bengal University students from UAE attend training and communication in Shenzhen Established Huawei-DIM Communication Scholarship in Vietnam Supports the Internship Program for Malaysia Established joint training center with RMIT in Australia Established joint laboratory with IBES in Australia

Sponsored key research programs of leading universities in North America

Partnered with four leading universities in Thailand to conduct training on telecom technologies. Carried out IT-STAR Internship Program in the Philippines

Donated telecom equipment worth USD 150,000 to the University of Santiago. Donated transmission equipment to the University of Brasilia Cooperated with science and technology institutes and leading universities in research and training

Establishing 36 training centers worldwide, helping cultivate local telecom talent Supporting local telecom R&D and education, enhancing local telecom expertise

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 37

Environment al Protection

Digital Divide

Supply Chain

Employe e

Social Contributio ns

Complete system for supplier CSR management


Multilayered risk control measures
Supply chain CSR policy Risk assessment & continuous improvement

Organization

Supplier CSR Management

Uses Supplier CSR Risk Assessment Tools to assess CSR risks. Requires high risk suppliers to take corrective actions, conducts random inspections of medium risk suppliers, and asks low risk suppliers to establish self assessment mechanisms in compliance with our requirements. 85.80

2009 Supplier CSR Risk Assessments

Professional auditor team

Processes

1.90 % High risk

12.30 % Medium risk Low risk

In 2009 and 2010 respectively, Huawei held the Supplier CSR Training Conference, in order to further enhance suppliers CSR awareness and capability,

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 38

Environment al Protection

Digital Divide

Supply Chain

Employe e

Social Contributio ns

Employee welfare
Recreation, sports activities Psychological consultation Emergencies management system, disease treatment assistance Health check-up, disease prevention Environment al security Social security, commercial insurance EHS management system Catering and sanitation

Health and security

The Chief Staff Health and Safety Officer is a member of the EMT CNY 1.97 billion in welfare allowance expenses in 2010 Comprehensive commercial insurance

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 39

Environment al Protection

Digital Divide

Supply Chain

Employe e

Social Contributio ns

Disaster relief efforts


201 0 200 9 200 8 200 7 200 6 200 5 200 4 200 3 199 8
Donated USD600,000-worth telecom equipment to forest fire-affected areas in Russia Telecom restoration for Yushu, Qinghai quake-hit areas Donated USD200,000 to Haiti and USD40,000 to Chile for quake relief

Donated USD 30,000 to the Philippines to help regions stricken by Ondoy typhoon

Donated CNY 26.3 mln and CNY 58 mln-worth emergency telecom equipment to quake hit area of Sichuan Donated USD 3 mln worth equipment to Hurricane-hit areas in Myanmar

Donated telecom equipment worth USD 100,000 to flood-hit areas in Vietnam Donated CNY4 mln to typhoon hit areas in Guangdong, Hunan etc. Made donations to people stricken by Katrina in the US Donated CNY3.8 mln to food-hit regions in Guangdong Donated CNY20 mln and CNY20 mln-worth telecom equipment to Southeast Asian countries hit by the Tsunami Donated telecom product worth CNY800,000 to Chinas Ministry of Health to help fight against SARS Donated CNY15 mln and 25 mln-worth wireless equipment to flood-hit regions in China

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 40

Environment al Protection

Digital Divide

Supply Chain

Employe e

Social Contributio ns

Community engagement

Supports The Prince's

Sponsored the Richie Mann

Trust in UK to help disabled children to learn living skills

Sponsored the performance


of China Disabled People's Performing ArtsTroupe in India

Invitational Golf Tournament in Canada that supported the Canadian Breast Cancer Foundation Provided financial and labor support to North Texas Food Bank

Works with NGO Deepalaya

Participated in the Light The

to provide financial support to disabled children in India Foundation.

Night Walk in support of the Leukemia and Lymphoma Society and ICARE in reclaiming electronic waste for two consecutive years

Offers financial support


to orphanage in Uganda

Made donations to the Bharti

Collaborated with Chilean custom

Sponsored the Safaricom

Marathon Tournament in Kenya for five consecutive years to raise awareness for education of children in remote areas and for protection of wild animals

Sponsored two Gold Table

Donated USD1 mln to the


Ministry of Education of Venezuela

games in Australia that supported the IT Fund for Kids Nelune Foundation in collaboration with Optus to help those battling against cancer.

Provided financial aid to the

Made donations to

underprivileged children in Venezuela orphanages in Columbia and Bolivia

Provided financial support for

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 41

Contents
Sustainable Growth Development Strategies Customer-centric Innovation Responsible Corporate Citizenship Customer Success Stories

Customer Success Stories


P46-47 Joint Innovation cases P48-52 Wireless (TeliaSonera, China Mobile, Telefonica/O2, EMOBILE, StarHub, China Telecom) P53-71 Network (Nucleus Connect, Etisalat, China Mobile, r Telefnica, Vodafone Spain, Vodafone, China Mobile, Sprintu yo Nextel, fo r s Vodafone UK, e Etisalat, SKT, WIND, China Unicom, China Telecom, tori s Mexico TELMEX, Telefonica Spain, Oi,ess XL) cc suMovil, Vodafone Romania, China P72-89 Core Network (America iate rHCPT Indonesia, MTN Cote divoire, Telenor p Mobile, Telenor Pakistan, p ro t apEgypt, Celcom Malaysia, Brazil VIVO, China Mobile, Norway, Vodafone c sele n Comstar, Mobistar, SFR, T-Mobile in 8 European e Malaysia, ea s lTelecomtatio P Countries, Telefonica, China Mobile, China Mobile Shanghai EXPO) n e se r p P90-96 Application & Software (Telfort/KPN, MTN Cote dlvoire , Telefonica, Guangdong Telecom, Vodafone,Telefonica, African eCity) P97-99 Professional Services (Jazztel, Operator T, Operator M)

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 43

Innovation case: customer business success through joint innovation


3000 2500 2000 1500 1000 500 0 4%
R e v e n u e (M $ ) % o f T o ta l A R P U

3% 2% 1% 0%

2004

2005

2006

2007

2008
Digital Album Fans Party

Concert Stars Belonging

Music Magazine Exclusiv e Content

CMS CDN

UPC

Enable Server

MSS

Integrated music platform to uplift ARPU by 3.3%

Data ARPU increased by 8% in 6 months Average TTM shortened from 6 months to 5-6 weeks
Page 44

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Innovation case: continuous joint innovation helps customer synergize resources to maximize value
201 0
FMC JIC Lab Opening Ceremony Nov. 08 2010, Germany

200 9 200 8

2009, Joint projects, Terminal Innovation, UK


UL cost Widget phone, JIL

Apr. 08, CIC. Milan


SBC, PCRF LTE SAE IMS Unified platform

May 08, LTE MIC, UK


LTE trial Ph1~4 MetroZone

200 7

2007, NIC, in UK
IP+Optical, IP-MW NG-PON

Dec.07, AIC. Madrid


Now+, Widget, ecoSpace

Oct.06, MIC. Madrid

200 6

RAN Sharing, QoS, SingleRAN MBB

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 45

TeliaSonera: Global first commercial LTE network


Challenges and Needs

Maintain No.1 position in Nordic Europe Booming MBB requirements (10 times data service increase in 2008)

Huawei Solution

Provided E2E LTE/EPC equipment and service Rich experience in LTE ensured timely delivery and high network performance Oslo The Capital of
Norway Population 0.53 million, 453 Square kilometers

Customer Benefits

Worlds 1st LTE/EPC network solidified TeliaSonera No.1 position in Nordic Europe LTE high capacity met its increasing MBB requirements

May, 2009 First LTE live connection TeliaSonera UMTS900M Dec.,2009 Commercially launch LTE service

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 46

China Mobile: Worlds largest TD-LTE field trial


Challenges and Needs

MBB booming trend in China market Fierce 3G competitions Keep leading in mobile market

Huawei Solution

Worlds 1st TD-LTE pre-commercial network Terminals with Self-designed Hisilicon chipsets High-speed data services, e.g. video surveillance, etc.

Customer Benefits

Verify commercialization of TD-LTE Consolidate leading brand

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 47

Telefonica/O2: SingleRAN, simpler network


Challenges and Needs

Low coverage (GSM 80%, UMTS 30%), High national roaming cost (EUR 150M/year) High TCO due to aged equipment Separate G/U network, making maintenance and operation difficult

Huawei Solution

SingleRAN solution

South Region, Germany


Stuttgar Stuttgar t t Munic Munic h h

Customer Benefits

Improve the network performance after swap ~30% TCO saving with SingleRAN Convergence solution: 2G/3G co-cabinet Smooth evolution: From GSM/UMTS to LTE Better coverage GSM 90%, UMTS 60% after swap

In addition to the expansion of the network to almost 100 percent, our goal is the provision of the most state-of-the-art network infrastructure for mobile voice and data communications by 2009. Huawei is the ideal partner to meet our requirements ----- O2 Germany CTO Andrea Folgueiras

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 48

EMOBILE: Fastest HSPA+ network in Japan


Challenges and Needs

Fierce 3G competitions MBB pressure

Huawei Solution

HSPA+ solution

Customer Benefits

Better end user experience - Highest speed in Leader in Japans mobile data service No.1 UMTS user increase in 27 months

Japan

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 49

StarHub: MBB pioneer in Asia Pacific


Challenges and Needs

Fierce competition in Singapore market M1: a close competitor MNP entered the market in 2008 Increasing data service demand

Huawei Solution

HSPA+ solution

Customer Benefits
1st HSPA+ in Asia Pacific keeps leading brand in MBB market Hardware ready for LTE evolution One Tunnel solution simplified network structure Lower tariff and various services to consumers Smooth software upgrading saved TCO

An excellent and leading network can help us establish positive brand image and provide more flexible and abundant 3G/3.5G experience -David Storrie, Head of Integrated Network Engineering

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 50

China Telecom: Worlds largest CDMA network


Challenges and Needs

Existing network Difficult to upgrade DORA Hard for LTE evolution High power consumption Large footprint Poor after-sale service

Huawei Solution

SingleBTS based Multi-mode BTS Easy DORA upgrade and evolve to LTE Saving 100million KWH power per year Zero-footprint Solution with distributed BTS Efficient Tools and Manpower 5000+ experts service and Perform A tools DO boosts the market expansion Obtained over 30M users in 2009 Leading 3G brand in China

Customer Benefits

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 51

Singapore NGNBN: Worlds 1st end-to-end open access ultra broadband Needs Challenges and

Huawei Solution

Develop a nation-wide ultra-high-speed BB network for 1Gbps to residential and business users in Singapore. Build worlds 1st Open Access network for fair competition of Retail SPs. Need a prime partner for E2E network designing, building & operation. 7-Year Service with E2E full turn-key of active network in NGNBN. IPTime E2E Terabit-grade Ultra BB solution: Terabit-grade Access, 10 Terabit-grade Metro, 100 Terabit-grade Backbone and E2E NMS IPTime E2E Innovative differentiated bandwidth wholesale solution (QoS-based wholesale by port/VPN/bandwidth/site)

"With the appointment of Huawei, Nucleus Connect is confident that the state-of-the-art active network infrastructure will enable the delivery of a comprehensive range of service offerings to our customers today and in the future. In addition, the partnership with Huawei will

Customer Benefits

Timely & efficient deployment of NGNBN to meet the stringent allow us to deploy the network project milestones set out by the iDA in a timely and efficient manner Future-proof Ultra Broadband Network for scalable service to meet the stringent project development, and differentiated services for flexible & fair service milestones set out by the iDA. NGNBN: Next Gen National Broadband Network operation of Retail SPs CEO of Nucleus Connect

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 52

Etisalat: Worlds largest GPON FTTH network


Challenges and Needs

Too many legacy services & outdated networks need maintain Strong demands for new services (e.g. IPTV) Ultra broadband plan for Smart City and new commercial buildings SingleFAN with full services access for diversified scenarios Innovation & versatile ODN product End to end project management with consultant, plan, solution, product and engineering Kept the leading position with innovation in Middle East 80% central office sites reduced with unified access for residential, enterprise and leased line 15% engineering cost decreased, 50% deployment efficiency improved
Huawei Confidential Page 53

Huawei Solution

Customer Benefits

HUAWEI TECHNOLOGIES CO., LTD.

China Mobile: GPON-based full-service strategy


Challenges and Needs

Fiercer competition after the operators merger Lack of revenue from enterprise and residential subscribers Massive TD/LTE cell-site requires large amount of fiber backhaul

Huawei Solution

GPON-based full service solution to enforce the competitiveness FTTB with SRG providing rich services for enterprise Unified access & aggregation solution to simplify the network architecture for lower TCO

Customer Benefits

15% subscribers increased two months after launch New business model to reinforce competitiveness and enrich services Saving TCO by sharing one network for leased line and enterprise
Huawei Confidential Page 54

HUAWEI TECHNOLOGIES CO., LTD.

Portugal Telecom: Largest GPON FTTH deployment in Europe


Challenges and Needs

Bandwidth bottleneck for the attractive BB service & video service Revenues decline due to traditional services with high churn rate Exploring Cable TV for new business model with least investment Ultra broadband GPON FTTH solution Unified FTTH solution for IPTV & Cable TV Customized magic ONT with cable TV, IPTV & BB interfaces

Huawei Solution

Customer Benefits

Offering IPTV with more than 100 channels and download speeds reaching 100Mbps Make full use of existing network resource for cable TV market Simplified home networking, and shortened installation time Achieved 25% of market share on the pay-TV market 1 year after launch, and adding nearly 1% each month - - Director of Network, Planning and Implementation HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential for PT

Page 55

British Telecom: Largest open access FTTx with simplified architecture


Challenges and Needs

Open access, fair access & independent management Massive CO sites requires huge maintenance cost Separate service networks (20CN, 21CN, MNO) need to converge

Huawei Solution

Virtual OLT access solution for service isolation and independent management Aggregation OLT solution converges access and aggregation, and integrates access for residential, enterprise, leased line and wholesale users

Customer Benefits

Fair access for multiple service providers, flexible service provisioning and guaranteed H-QoS Simplified network structure and reduced central offices from 5500 to 800
Huawei Confidential Page 56

HUAWEI TECHNOLOGIES CO., LTD.

Telefnica Spain: Multi-play on reliable & future-proof SingleMetro


Challenges and Needs

Two vendors KPI for CEO to break the sole existing vendor Unified Solution compatible with existing vendor, and future-proof Metro Network High reliability for Multi-play Experience SingleMetro with Metro Routers covering important cities, such as Madrid and Barcelona Hybrid L2/L3 capabilities over unified SingleMetro Platform Customized high reliability solution for mini-second level protection Investment protection by seamless integration with existing metro solution, and smooth evolution to FMC Non-stop Multi-play experience improves end-user loyalty: HSI, VoIP, IPTV, VOD, VPNs

Huawei Solution

Customer Benefits

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 57

Telecom Malaysia: Realize HSBB with future-proof ultra broadband


Challenges and Needs

HSBB is to make Malaysia regional IP HUB and Data Center Scalable network for 100Mbps/user & 2.2M users coverage by 2012 Provide excellence service experience (e-Life) to the users Huawei Solution

Future-proof E2E Ultra Broadband Network from Access to Metro & Service POP under unified NMS for Triple Play & VPN Non-stop protection for 50ms reliability

Customer Benefits

Fast deployment, and reliable network won 1.2M Triple Play users & thousands of VPNs services in 2 years Ultra Broadband with scalable links from 10G to 40G, up to 100G

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 58

China Telecom: Worlds 1st 2+4 multi-chassis core router deployment Challenges and Needs

Increasing bandwidth requirement in IP core network Huge expansion cost pressure of existing vendor Simplify multi-layer aggregation core network

Huawei Solution

Scalable router multi-chassis system, up to 200T Single chassis in 2006, scalable to 2 chassis in 2008, and to 4 chassis router in 2009 with 5T capacity Unique ISHE (In-Service Hardware Expansion) solution

Customer Benefits

Flat network architecture by removing middle aggregation layer Investment protection in network expansion, and future-proof ultra broadband platform meet the requirement in coming 5 years In-service expansion guarantees the business competitiveness
Huawei Confidential Page 59

HUAWEI TECHNOLOGIES CO., LTD.

SingTel: 1+2 cluster router clears the bandwidth bottleneck


Challenges and Needs

Provisioning of triple-play services with excellent experience

Huge pressure of traffic of 640Gbps in core node

Huawei Solution

2 sets of NE5000E 1+2 cluster system serving as P router

Unique ISHE (In-Service Hardware Expansion) solution Serving triple-play services including VoIP, HSI and 2.56T capacity for Non-block traffic of triple play services

Customer Benefits IPTV

Scalable to higher capacity without service interruption

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 60

Vodafone Spain: Future-proof any media IP Backhaul


Challenges and Needs

Expensive leased line with low bandwidth Traffic pressure, meet UMTS/LTE requirement Evolve to IP network step by step

Huawei Solutions

E2E IP backhaul solution with any media: IP microwave, Fiber & Copper Ultra broadband IP microwave with AM & XPIC, up to 800Mbps Unified platform of Hybrid and Packet microwaves Reduce up to 40% TCO by leased line substitution Future-proof large capacity for UMTS & LTE, matching Vodafones long-term strategy Smooth evolution from TDM to All-IP for more than 50% investment protection

Customer Benefits

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 61

Sprint Nextel: Industrys 1st packet microwave deployment


Challenges and Needs

Mountain landform, optical fiber scarcity Existing TDM cant satisfy MBB demands Construct MBB by IP network but introduced time sync. Problem

Huawei Solutions

E2E IP backhaul via any media radio or optical fibre The first packet MW with MPLS SDH-class Eth sync. and GPS-class 1588v2 time sync.

Customer Benefits

Construct network rapidly no restrict by landform Satisfy future network demands Provide high quality service on IP network

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 62

Etisalat: Worlds 1st microwave backhaul evolvable from TDM to IP


Challenges and Needs

TDM and IP service coexist, and MBB is the direction Improve bandwidth on limited spectrum Limited machine room

Huawei Solutions

TDM&IP Hybrid microwave Hitless Adaptive modulation Built-in MADM function and outdoor cabinet installation

Customer Benefits

Investment protection by smooth evolution from TDM to All-IP Spectrum efficiency & link capacity improved up to 400% Saving 40% machine room for lower site cost
Huawei Confidential Page 63

HUAWEI TECHNOLOGIES CO., LTD.

China Mobile: Worlds 1st All-IP backhaul with 1588v2 phase sync.
Challenges and Needs

All-IP mobile backhaul is a must for TD deployment & LTE Expensive GPS installation and maintenance Difficulty of training SDH engineers to maintain the IP All-IP mobile backhaul solution 1588v2 phase synchronization SDH-like O&M and Visualized IP management Huawei all-IP mobile backhaul network, which is SDH-like, meet the requirements of network transformation of CMCC --Statement of the general manager meeting of CMCC
Page 64

network Huawei Solutions


Customer Benefits

1588v2 instead of GPS clock reduce 90% cost of synchronization Easy maintenance to save 40% OPEX (3 SDH engineer with 10 days training can accomplish IP O&M with 2500+ nodes) LTE Ready for investment protection

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

SKT: Evolving mobile backhaul to All-IP


Challenges and Needs

Faced net incomes slide down pressure since 2008 New service driving: Wibro and future LTE requirement SDH/MSPP/DCS/ATM too many networks, requires TCO reducing

Huawei Solution

Flexible Transport Platform of TDM/hybrid/packet FMC platform with TDM plane for mobile network and packet plane for fixed network and future Wibro traffic

Customer Benefits

smooth evolution is suitable for SKT network development plan One network & one NMS, easy for maintenance;. 36% TCO saved: adapted by changing service board at different network evolution stage; Lower power consumption and saving space

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 65

WIND: Migrate from aged network to future-proof network and Needs Challenges

7,000 aged devices (10 years) with high OPEX, difficult for IP service Requiring high-quality transport for existing TDM services Network migration maybe very complicated, not smoothly One transport network, high integration; unified hardware & software platform Future-proof Hybrid MSTP solution for high-efficient IP services and best quality for TDM services E2E migration solution: automatic planning & simulation tools

Huawei Solution

Customer Benefits

three years OPEX saving enough for investment of new network Migrate smoothly by excellent interworking with the legacy network, improves above 40% efficiency
Huawei Confidential Page 66

HUAWEI TECHNOLOGIES CO., LTD.

China Unicom: Dual-core transport for full services


Challenges and Needs

Mobile & fixed broadband service fast development requires packet service transport with high efficiency Use a unified platform to transport various services for different application scenarios

Huawei Solution

Core Layer: Packet networking of data services Aggregation Layer - FMC transport based on dual planes of TDM/packet Unified NMS of MSTP, WDM/OTN and Microwave

Customer Benefits

TDM & Packet dual planes guarantee QOS for voice and cost-efficiency for data traffic. Compatible with existing MSTP network, protect CAPEX of existing and future Unified transport network: lowering OPEX.

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 67

Oi: Building highly reliable optical network with ASON and Needs Challenges

Frequent fiber broken leads to network failure. Anti multi-failure solution has to be provided to improve the reliability The capacity of core node is not enough for traffic fast growing

Huawei Solution

ASON-based MSTP supports anti multi-failure The capacity of core node is expanded from 400G to 720G.

Customer Benefits

Traffic still survival with 7 fibers broken. For high reliability of service, VIP customers (government, bank) select Oi; Maintenance time saves 70%

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 68

XL: Optimized network to create value for customers Needs Challenges and

Disorder network structure, hard to adjust traffic and maintain Unbalanced network resource, utilization ratio of network is only 31% Build new MSTP plane for fast traffic growing & service providing

Huawei Solution

Executable optimization solution replacing to build a new MSTP network plane Network layer restructure: select 5 nodes to build a core layer which flexibly switches all traffic Using ASON to enhance network reliability

Customer Benefits

Layered network for improved capability and availability Reuse existing network for investment protection, reduce 50% investment

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 69

America Movil: Saving USD277M in 3 years by adopting LDI


Challenges and Needs

International traffic soaring 30M subscribers a year travel inside LA High OPEX due to Intl network rent and TDM based IGW Realize One AM strategy High efficient and high reliable IP interconnection network: LDI (Long Distance International) solution MSS Dual Homing with SIP-I based CMN LCR (Least Cost Routing) Centralized O&M New Revenue Intl Traffic Wholesale for local operators New services great more revenue TCO Saving No Interconnection fee between subsidiaries Low Interconnection fee between AM and other networks Low CAPEX & OPEX for LDI solution
Huawei Confidential

TCO Saving: USD 277M for 3 years

Huawei Solution

TCO Unit: M USD 189 135 203

217

Customer Benefits

110

87

2008

2009

2010

Huawei solution Renting 3rd OP.

HUAWEI TECHNOLOGIES CO., LTD.

Page 70

Vodafone Romania: Achieving a simpler network with All-IP core network


Challenges and Needs

Separate 2G and 3G networks, complicated structure High operating expenses TDM transmission capacity restrictions

Romania

Huawei Solution

2G/3G unified All-IP core network Mature dual-homing architecture Large capacity MSS dramatically reduces the number of call control nodes Dynamic resource sharing ensures smooth migration of 2G subscribers to 3G Simplified network reduces OPEX Improved system reliability Fast project delivery accelerates return on investment

Customer Benefits

9M Subs 5 months Swap completed

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 71

China Mobile: Global 1st commercial ATCA-based mobile softswitch


Challenges and Needs

Equipment room shortage High power consumption All IP transformation requirement


Data from Phase 1
Reduced by 93%

Huawei Solution

High capacity ATCA MSS replace legacy MSC Single MSS configured capacity 1.7M subscribers Mature MSC Pool architecture Advanced IP solution: RTP multiplexing

111

Original MSC ATCA MSS Reduced by 93% Reduced by 78%

53.28

50 11.2

Customer Benefits

3.84

Simplified network reduces 93% footprint Lower power consumption Improved system reliability IP solution save 60% Nb interface transmission resource

Cabinet Footprint (m2) Power amount consumpti on (KW)

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 72

Telenor Pakistan: Largest ngHLR in the world


Challenges and Needs

No expansion capability of existing legacy HLR A lot of silo HLRs make networking complex All 22 HLRs on live network are of NSN

Huawei Solution

ONE HLR to decouple MSISDN and IMSI Capacity: 30M active and 40M static Subs. Swap all NSN HLRs

Customer Benefits

Meet 5 year expansion requirement 70% Transmission costs is reduced Flexible numbering, no FNR needed 0 time failover, no service interruption

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 73

Cell C South Africa: Single subscriber database


Challenges and Needs

Data silos, high risk of inconsistency Complicated service provisioning Mass of legacy HLR, high OPEX, low reliability Small capacity, difficult convergence

Huawei Solution

3 sites with geographic redundancy Convergence supported: HLR/EIR/MNP Unified PGW, simplify provisioning path

Customer Benefits

Unified database, simplify subscriber data management and network, cut down OPEX ATCA platform, protect investment Future-oriented distributed architecture, facilitate new service deployment and network evolution

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 74

Telenor Norway: Fair bandwidth usage policy with fine-grained management


Challenges and Needs

10% user generate 80% data traffic P2P/VoIP occupies most bandwidth Premium content can not be differentiated from other low-valued traffic

Huawei Solution

Usage control based on per subscriber per service Multiple IMSI/MSISDNs for same customer Premium content will not be restricted with high priority

Customer Benefits

Provide the most effective service to all Customers Ensure everyone is getting a stable, reliable connection across the whole network Reduce investment of network

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 75

Vodafone Egypt: Convergent Policy and Charging Rules Function (PCRF)


Challenges and Needs

How to make the network more profitable? How to operate the services better? How to apply Fair Usage Policy?

Huawei Solution

Customer Benefits

Operate the third-party VOIP (such as Skype) easily Deploy Fair Usage Policy based on flow and bearer Act as convergence policy control on fixed and mobile network

Less Nodes, Less Solution Cost, and Low TCO; Improve network more efficient, strengthen the ability of making profit; Flexible quota management and charge package, optimization user experience and improve the attraction

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 76

Celcom Malaysia: Policy control per service per user


Challenges and Needs

Many APN bring bad experience to end user No policy to per user and per service No accurate prepaid service for user and service level

Huawei Solution

Single APN (Access Point Name) IOT with EMA provisioning Policy Control per service and per user

Customer Benefits

Single APN improve experience to customers Accuracy quota control and policy per user and per service can delivery service faster Promotes abundant service package based on usage and policy control

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 77

Brazil VIVO: 5,000,000 IP-CAN (Control Area Network) sessions


Challenges and Needs

Deploy online charging system with Flexible online charging policy Need huge capacity to service repaid subscriber increase Large Capacity UPCC (5M PDP, 37M Subs) One pair UPCC with geography solution URL, location, content based Charging policy control Unified Policy control for GU and CDMA network

Huawei Solution

Customer Benefits

Huge capacity, multiple network supported solution, low OPEX Flexible policy control Smooth evolution to SDM

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 78

CMCC: Entering fixed-market with innovative services


Customer Challenge and requirement

After telecom consolidation, lacking fixed network market share, especially for enterprise customers Homogeneous competition result in full services transformation
Espace

Green call

Centre x

CRBT Confere n

IMS

Huawei Solution Network Rapid deployment: IMS + PON offer convergence voice Introduce convergence services: Centrex Green Call and ICT for business application Plenty of access mode: SIP xPON AG IP PBX TDM PBX, etc Customer Benefits Fast deployment: Develop 1M user in 2 months Grape high margin customer group: Bank, Transportation Centre. Shared success experience of full service operation with global operators in International Full Service Congress in June. 2009. 1st Relying on the advanced and complete HUAWEI solution, we are able to provide converged services to customers faster and better so as to keep ahead in the full service operation era.
----Zhong Tianhua,General Manager of Zhe Jiang subsidiary of China Mobile

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 79

Telecom Malaysia: Efficient fixed network transformation


Needs & Challenges

Outdated network, Most exchanges have served over 15 years and are near to EOS PSTN voice penetration is 95%, no more growth. Voice ARPU declined 7% from 2007 to 2008 HSBB strategy, Access network upgraded to fiber, old switch needs to be replaced IMS-based future oriented network architecture and full user access 100% PSTN service inheritance, VoBB rolled out Ready to deploy MM service: HD conference, IPTV

VAS packages released in TM website

Huawei Solution

Customer Benefits

Simplified network, reduce the core network nodes from 277 to 25 Expanded business, brings high quality of voice over IP and rich multimedia services to enhance competition and user loyalty Secure future, ultimate network architecture and advanced platform protect the investment

SJA KMR KLJ2 JPC2 KLJ3 JPC3 KLJ1 RSH SCU

Deploy 5M users in 3 years


PPG

STM

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 80

Comstar: Meeting rising multimedia network requirements with IMS core


Needs & Challenges

FTTX/XDSL network renewal and abundant services NGN+MSAN for narrowband migration is unbefitting FMC experience for competition capability IMS core deploys for fixed broadband access FTTX / XDSL / HG and AGCF Multimedia services provide and integrate: PES/PSS, VAS, Voice Mail, Multimedia Conference FMC architecture for convergence

FMC

Huawei Solution

Video call

Onekey

Conference

Convergent Voice

IP Centrex

IMS Core

Customer Benefits

Broadband-oriented network architecture follows to network trend and increase market competition Converged services make Time-to-Market quickly Foundation of FMC with mobile network and ICT convergence

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 81

Mobistar: Multi-country with ONE Centralized IMS network


Needs & Challenges

Develop wireless and broadband network with seamless customer experience Full consolidation of OLU in Luxemburg on technique level

Huawei Solution

Standard IMS solution provide convergent architecture Deep integration with exiting Broad soft AS Reuse exiting Huawei MSC R4 and EMS One site serving two countries with efficient management
Source: Mobistar annual report 2009

Customer Benefits

160K
144K

Right architecture for FMC strategy in residential and business market Maximize the synergy between Mobistar and OLU TCO saving:

Two countries one platform one team existing equipments reused Unify EMS for IMS and exiting PS/CS
Source: Mobistar annual report 2009

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 82

SFR: High value of convergence in full services operation

Needs & Challenges


Fierce competition with FT in full services Lack of differential services against FT Unik Less market share (36%) in Enterprise segment costly legacy softswitch slow development of NeufBox service

PSTN Enterprise VoIP


0% 36% 40%

Fixed revenue share Mobile revenue share

FT market share SFR market share

Huawei Solution

Contribute two key elements: residential AS and business AS Efficient integration with other venders Phase 1 Live at Home PC Client bundle with Mobile number Phase 2 Box Office Box for FMC centrex Phase 3 5M Box Home subscribers will be migrated from Cirpack and Nortel softswith to IMS A reliable partner ease E2E solution integration enhances SFR mobile subscription Launched integrated solution for SMEs Pack Business in Jan 2010

SFR Live&Home SFR Box@Office

Customer Benefits

SFR Box@Home

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 83

T-Mobile in 8 European Countries: From G/U to LTE, leading MBB by using SingleEPC
Challenges and Needs

Growth of mobile data exceeded existing packet network capabilities Requires business success as European data pioneer Needs a strategy partner in packet core to win in LTE
Germany UK

Huawei Solution

SingleEPC with Large throughput + Intelligent solutions for eight countries in Europe Customized solution supports feature service to excite users Collaboration on Evolved Packet Core research and trials T-Mobile recorded a staggering 46% growth in data revenues in 2009 Ability to offer innovative data services based on a high quality network, with an assured evolution path to EPC

Netherlands

Austria

Customer Benefits

Hungary

Czech Republic

Slovak

Croatia

* T-Mobile chose Huawei as the 1st EPC partner in Barcelona, Feb, 2010
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 84

Telefonica: Deploying SingleEPC in EU & LA to expand business


Challenges and Needs

Europe

Huawei Solution

Strategic transformation from CDMA to GSM Increased data traffic needed continuous network expansion, but even revenue High operating expenses

Germany

Spain

50/100Gbps packet core ensures bandwidth Quick and high quality delivery in LA five countries guarantees network transformation ATCA based SGSN deployed in Europe, high Customer Benefits performance for MBB booming away after Launched HSDPA service right PS project delivered, improving users experience Achieved fast market share increasing with data services flourishing based on steady PS core Simplified network with reduced TCO

Latin America

Peru

Brazil

Chile

Uruguay Argentina

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 85

China Mobile: High quality packet network achieves fast development


Challenges and Needs

Strategic transformation from voice to multimedia provider Rapid growth of data traffic with large subscriber base Large-capacity & high-throughput packet core builds the worlds largest 2G/3G unified PS network Content charging solution with precise content analysis Unified PS core ensures bandwidth, simplifying network and reducing costs Content charging meets the requirement of rapid service deployment and improved operation Experienced engineering services and prompt response guarantee rapid market entry
CMCC successfully improved the quality of its packet network by cooperation with Huawei, and achieved accelerated development of data services.
Huawei PS services 29 provinces of CMCC 31 provinces

Huawei Solution

Customer Benefits

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 86

China Mobile Shanghai EXPO: Multiple services to excite visitors based on EPC
Needs & Challenges

To enhance brand by showcase advanced EPC/LTE services in the World Expo To gain early experience for large scale deployment of EPC Needs a reliable partner to ensure success EPC network in the Expo park, supporting innovative MBB service for Expo visitors

HD Live Program
EXPO Service Platform

HD Video Conference

Huawei Solution

Quick FTP VOD

Mobile video supervision High-speed Web browsing

Customer Benefits

EXPO park: EPC/LTE Network provided by Huawei

Advanced MBB services excited visitors all over the world, improving CMCC branding Validated the capabilities of TD-LTE Impressive user experience made CMCC to choose Huawei EPC again for Asian Games in Guangzhou, Nov, 2010

Huawei is the only vendor now can provide E2E full commercial EPC product.
----comments from CMCC Shanghai, Sep 2009

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 87

Telfort/KPN: Business transformation with Huawei NGBSS and Needs Challenges


High IT-costs: 5% of annual gross revenue 6~8 years old systems from over 30 vendors TTM: 3 weeks 3 months 3years for new tariff product - component Simple: E2E solution complying with eTom and with open architecture Convergent for voice, data, and content services and for PPS and postpaid services Managed service with E2E responsibilities

Original cobweb
E xp e r ia n P r e ve n te l B K R IS /V R e viv a D e a le r D&B K v KO n l ine O DS E-In c e n t VMDB D a ta G e n SARA Ex ac t T AB O O n lin e E x tr a n e t C AR T NPMS S c h lu m b e r g e r OPTA IP M IM PP M O n lin e D T U B a n k S ta tio n A PR O O r a cle L o gi stics ODS C AC S CCM e-V o u c h e r B an k In t e r p a y T o p U p I VR P o stiljo n

P a y m e n ts o lle c t io n &C

S a le s
O n l ine s h o p BA T

T A B -be h e e r O E DR nl in e -o

S a le& s C h an n el Mgt

In v e n to r y M g t P A S P

Huawei Solution

A v a ya A C D C SC R -IV

UPS

C u s to m e r In t e r fa c e M gt
Be l wi j ze r O nl in* e O C M ij n T e lfo r t R ig h tn o w

Re t ou r ne t

AC M

38 Vendors 200+ Interfaces


S im U n lo c k C la r ify ODS

ODS

OD S O r a c le F in an ce AR FAR OD /F

R e ta i l B il lin g
G a lile o

S im c a r d In fo

C la r ify G a lile o C D V F a s ts a v e T a b o A rb o r N P M S O n.D T U l

O p e ra t io n a Tl r a c k e r C RM
HI

E D N Er a se B RA T

A rb or B P

TR EX

O CR T

X M -L e /n a l G V

C e n d r is o l -to

C E N D R IS

T ra cker N et w o r k .s ys t

F as ts a v e C C D N2 I

T op U p IV R K iQ O m eg a

B O PS

R e .k n lin e O

R a d ic a l D a s hb o ar d E2E T r a c k

In ci de n t .R e g

ODS

IS O p s W. e b t E S P H ig h us a g e

M A CH

N PM S

IM

CCD

R o am in g P a r tn e r

KiQ O m eg a

O n lin e S e lf ca r e

XM L gw CDV

S u p p lie ra rt n e r /P B ill in g
OLO I X BS CO I N P PM A M T R IX T U /F M M E
Se r v P ro v U s age

P o w e r C e n tr e T O L ED O B u sin e ss O b je c ts

ODS O p-O u t t In sa d o

E xpe rt D e s k C a p g e m in i / E r ic s s on

In te rc o n n ec t P a rtn e r

E S P p.l .A S y s te e m

N u m b er I n c lu sio n AD C

A n a ly t ic a l C R M
CCD B la ck B o x S h e r lo c k

E n te r p ri s e Mgt
CIO T J u s tic e

W h o le s a le B il li n g
ESP ESP W -G

OD S

S e ttin g s U s ag e

P P AS

K P NN e tw o rk T e lf o r t M oSb y s t e m ile T e lf or t V/ A S
HLR

O v e r v ie w

Customer Benefits

Huawei NGBSS
Document Handling Scan shop Print shop
TNT

Customer Contact Telfort Portal 1200 IVR CTI

TTM: 3 days 3 weeks 3 months for new tariff product - component Better user experience by unified billing, customer care, and service bundling Order management efficiency increase of 40%, maintenance & administrative overhead reduced by 30%
Huawei Confidential

BOSS NMS

Business Intelligence

Finance Related Credit Agencies CACS

Directory Service Directory Services Providers

Customer Care Product Management Inventory Management

Point of Sales Order Management Channel Management

E-Care Contact Management Campaign Management

E-Shop Complaint Management Knowledge Base

Postillion CIOT Payment manager KPN FMS DTU IVR

Postcode Directory

Logistics and Channels Ora2KPN


CEVA

R eviva

System Mgt

Number Porting COIN Telfort NPMS

3 Vendors 78 Interfaces
Account Management

Account Receivables

Bill Formatting

Internet Service COBS PQCC UDAS Intrix DRS KPN KEYMAN

Convergent Billing

Revenue Assurance

Convergent Rating

Provision

Mediation

SCP

UVC

CDR Interface
EM M KPN TAP files COMPTEL IPCG

Provision Interface EMA VMS ADC

Real-time Charging Interface


OCG

Multiple Interface Type


MMSC SCG

WAP GW

Ericsson MSC

MSC

SMSC

HUAWEI TECHNOLOGIES CO., LTD.

Page 88

MTN Cote dlvoire: Evolution to NGBSS


Challenges and Needs

Silo system for multinetwork (G/U/xDSL), cannot support Wimax Long TTM (3 to 6 months) Low operation efficiency, high TCO

Huawei Solution

E2E convergent NGBSS for 2G, 3G, Wimax, and Broadb Business processes improvement Dynamic tariff enabled to optimized network usage

MMS Full service Music

Voice
GPRS

Customer Benefits

SMS
IPTV

HUAWEI TECHNOLOGIES CO., LTD.

Customized development is reduced 90% via configuration Dynamic tariff helps revenue increase 3%, peak traffic reduce 10% TTM: 60% reduction in time from concept to production
Huawei Confidential

intern et

Movie

Page 89

Telefonica: First multinational SDP in the world for 13 LA countries Needs Challenges and

Easy sharing and deployment of successful service across countries Expose network capabilities to shorten TTM of new service 5 months Capex /Opex reduction by simplifying network and IT integration

Huawei Solution

1st multinational SDP deployment with two-layered architecture worldwide Successful integration with legacy billing, SMSC, MMSC, WAPGW and SPs platform, 35 interfaces from network & IT completed in 4 months Service operation consulting with rich services, incl. M+, MNS, Color SMS, WAP banner, Mymail, etc. Shorten TTM, average from 5 months to 5 weeks for a new application Increase new services offer, e.g Mobile Facebook, Weather Forecast, Reminder, etc Enable new revenue generation, eg. In Mexico Node, M+ Service, penetration: 3% in 5 months, ARPU up: 0.43 USD
Huawei Confidential Page 90

Customer Benefits

HUAWEI TECHNOLOGIES CO., LTD.

Guangdong Telecom: Fast growing IPTV subscribers


Challenges and Needs

IPTV was launched on given network, QoE can not satisfy the customer (e.g. channel change time is longer than 3 seconds, Rapid growth result in complaints increasing). Service provisioning of a new application takes a long time (longer than half a year) and is very expensive. The IMS Core must be smoothly integrated to provide convergent services

52537 43973 32642 39780

Feb-10

Mar-10

Apr-10

May-10

Huawei Solution

A typical increasing of new subscribers within 4 months

Dedicated network optimization team to enhance QoE, base 1400k 1200k on Service Quality Monitor solution to find the risk in 1000k 800k advance. 600k Migrate other two platform to unified platform with IPTV 2.0400k 200k compliant, and upgrade the encoding format to H.264. 2005 First IMS-based IPTV trial system in the world

Commercial launch
2006 Sep 2007 t Aug 2008 July 2009 June 2010

Active subscribers

System capacity

Customer Benefits

HUAWEI TECHNOLOGIES CO., LTD.

1M active subscribers (from Jan. 2008 to Jun. 2010) 25,000 new subscribers per month on average from Jan. 2008 ARPU increased from 24.5USD to 30USD on Triple play package
Huawei Confidential

BEST SUBSCRIBER GROWTH ACHIEVEMENT

Page 91

Vodafone:
Add Real Value To SMEs
Challenges and Needs

Full Service Operation: From GSM to 3G, FMC & Internet SME is more than 85% percent in enterprise market Churn rate being greater than 30% Week partner control capability

Huawei Solution

Business place for developers and partners Enterprise gateway: office-in-a-box for SME to provide connectivity, security, and services

Customer Benefits

Besides traffic incomes, generating 30% service incomes Better partner management, and service innovation and creation

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 92

Telefonica:
First Multi-national VPN in the world
Challenges and Needs

Four legacy VPN vendors, inconsistent features, and high OPEX Weak growth of high-end enterprise subscribers No enough services based on the IMS network Centralized VPN platform, which replaces the legacy VPNs of four vendors in 12 countries International VPN, which achieves multi-national short number dialing Video conference and data sharing

Mxico(5 countries) & Center America

Huawei Solution

Ecuador

Venezuela

Per

Customer Benefits

Chile

Argentina & Uruguay

Centralized VPN platform serving 12 countries One service and one point access Cloud + Terminal deployment increasing multinational subscriber ARPU

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 93

Nigeria: Construction of a new eCity


Challenges and Needs

Objective: to establish a national contact center covering 37 states The crime rate is so high that make government support dropped quickly

Huawei Solution

To build 37 ECCs with a unified platform call code To integrate advanced GIS and CAD with the call center Low-cost: integrated with the old system to reduce investments
Digital City

Customer Benefits

Serving more than 140 million people throughout the country The crime rate dropped by 23% Government Support increased by 8 percentage points
Huawei Confidential Page 94

HUAWEI TECHNOLOGIES CO., LTD.

Jazztel, Spain: Total solution (business & technical) for better services
Challenges and Needs

Technology Build FLM FO BO SPMS Vendor

Ambition for heavy growth in a highly Voice competitive market Pressure for network expansion and evolution Improve profitability by TCO Datacom optimization especially OPEX reduction

Ferma

Huawei Solution

Solution: Network Outsourcing + Network Evolution, RNOC People & Assets Transfer Technology: Voice (fixed), Datacom, Access, Transmission Period: 60 months

Access

TX

Customer Benefits

one-stop-shop total solution: CAPEX + OPEX + Financial OPEX & TCO savings Better managed technology & network evolution

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 95

Etisalat, Egypt: Enhanced revenue with quick network setup & fas subscriber acquisition
Challenges and Needs

New comer to Egypt wireless market Eager for fast Time-to-Market Lack of technical competencies

Subscrib ers 7M

Huawei Solution

3M E.O.T Start Sep. 2006 1M

Fast acquisition of 1M+ subscribers within only 50 days after First year commercial launch
First three months

Solution: EOT + (outsourcing) Technology: GSM, UMTS, Core, Transport, VAS, IP Period: 24 + (36) months

Time May. 2008 Dec. 2008

May. 2007 2007 Aug. Commer cial Launch

Customer Benefits

Compete by fast Time-to-Market:


Reliable partner to handle all network issues Focus on core business

Commercial launch within 8 months 1000+ full turnkey sites on air within 12 months Rapid network traffic growth

HUAWEI TECHNOLOGIES CO., LTD.

Huawei Confidential

Page 96

Mobily, Saudi Arabia Network quality guaranteed for committed satisfaction


Challenges and needs

Huawei Solution

Operator M: GSM/GPRS/3G, 5 equipment providers (Moto+NSN+HW+E///+AL) Network performance issues during peak seasons Need to simplify vendor management Solution: Multi-Vendor Management SOW: NOC+NPM+SPMS+FO Huawei managed both Huawei & Motorola equipment Objects: 2G & 3G base stations (Huawei + Moto), Microwave

Reference to Mobily's excellent network performance during Hajj season, it give us a great pleasure to express Mobily's top managements, gratitude, thanks and appreciation for all efforts and hard work carried by all of HUAWEI teams.
----- from Mobily Project Team

Customer Benefits

Simplified vendor management (from 5 to 3) Improved network quality. Highest customer satisfaction among the 3 providers.

Cost efficiency
Huawei Confidential Page 97

HUAWEI TECHNOLOGIES CO., LTD.

Thank you
www.huawei.com

Copyright2011 Huawei Technologies Co., Ltd. All Rights Reserved. The information contained in this document is for reference purpose only, and is subject to change or withdrawal according to specific customer requirements and

Potrebbero piacerti anche