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Huawei Confidential
Contents
Sustainable Growth Development Strategies Customer-centric Innovation Responsible Corporate Citizenship Customer Success Stories
Sustainable growth
Revenue (CNY in billions)
:2 GR CA
9%
149.1
($ 28 B)
185
($ 31 B)
199
population
($ 8.5 B)
66.4
($12.8 B)
93.8
provider
2007 2008 2009 2010 2011
2006
(Unaudited) (Target)
Huawei Technologies releases an annual report with consolidated financial statements audited by KPMG Revenue of 2006-2010 have been converted into USD from CNY based on the closing rate at the end of the corresponding year
standards
Huawei Confidential
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Hungary
Romania
Huawei Headquarters
Mexico
China
Malaysia
Accounting share center Biding center (Planning) Supply center & Hub R&D center Training center Technical support center
Brazil
Argentina
Mauritius
110,000+ employees with 150 nationalities worldwide 15 Regional Headquarters, operations in 140+ countries
Huawei Confidential
Page 4
IP
No. 2
No. 1
Mobile
Fixed
The only telecom supplier ranking in the top 3 for all these areas Comprehensive strengths in the All-IP based FMC era
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 5
World-class management
Major Projects
Since 1995
Integrated Product Development Integrated Supply Chain Human Resources Quality Management Financial Management
Since 2005
Leadership Development Integrated Financial Services Customer Relation Management Key Accounts Management Joint Innovation Management
Since 2009
Compressed Regional Organization
Solution-oriented Organization
Consultancies
consulting
By International Media
Corporate use of innovation by Economist 5th most innovative company by Fast Company "Green base station innovation", "Wholesale network innovation" and "Consumer voting "Outstanding vendor of the year" award by Total Telecom
innovation" awards with Vodafone, BT and TalkTalk respectively by Global Telecoms Business
By Industry Organization
The top two LTE R&D awards in Europe and North America 2010 Asia Pacific Growth Strategy Leadership Award (Contact Center Application) by Frost & 2010 SDM Equipment Vendor of the Year by Frost & Sullivan Consumer Messaging Application Award by Informa "Solution Excellence Award (NGBSS) by TM Forum Best Service Delivery Platform Award by GSM Association
Huawei Confidential Page 7
Sullivan
Contents
Sustainable Growth
Development Strategies
Digital
Mo bil e
1.2 billion computers 1.5 billion telephone users 2 billion internet users 5 billion mobile users
Huawei Confidential
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By 2020
Connected
ICT Enabled
Digitalized
From CT to ICT
70% of companies (especially SMEs) will be using Cloud-based services
SME: small and medium enterprise SME: small and enterprise
Huawei Confidential
Page 10
+
Ultra Broadband & Ubiquitous Broadband
ICT Transformation
Telco
Plus
Huawei Confidential
Page 11
How to
270 times content (by 2020) VS. Computing Capability & Cost 100 times traffic (by 2020) VS. Bandwidth & Cost Multi-Networks VS. Migration & Management
Huawei Confidential Page 12
App
Expand
in Enterprise Market
Data Center
IP + Optical
Lead
in Networks
Excel
in Telecom Carrier
Expand
in Devices
Personal Family Industry
Brand
in Consumer Market
Huawei Confidential
Page 13
App1
Appn
Single BSS
Single OSS
U G M S T M S L T E P S T N X D S L F T T x
FAN Platform
RAN Platform
IP+Optical Platform
Cloud Platform
All-IP Technologies
SingleRAN SingleFAN
GSM/UMTS/H SPA/LTE ADSL/VDSL/PO N/Ng-PON
Multi Networks
Sequent generations
Single Network
Supporting bandwidth demands and emerging technologies for next 10 years
No Generation
All-IP enabled platforms, emerging technologies are plug and play
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Network strategy: Smart for improving user experiences and network efficiency
App App App App
Cl ou d
Always Online
Sm ar t
Smart Network
es ic ev tD ar Sm
NodeB
OLT
Synergized Solution
MDU
OnDemand
Consistency
Open OS
utilization
Mainframes
PC
Cloud
Cloud-Oriented Hardware
Huawei Confidential
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Connected Home
M2M Module
Huawei Confidential
SI Solution
Mobile Network Integration Fixed Network Integration DC Solution Site Solution
Assurance Solution
Managed Services Experience Enhancement Network Safety
End-user experiences
TCO & TVO
Huawei Certification
Competence
Huawei Confidential
Page 18
Contents
Sustainable Growth Development Strategies Customer-centric Innovation Responsible Corporate Citizenship Customer Success Stories
Customer-centric innovation
User experiences are key to customers success
Three Customer Segments
Telecom Carrier Enterprise Consumer
User experiences are a major driving force for innovation and key to operators success We believe that business success is the ultimate measure of the value of any technology, product, solution or process improvement Our customer-centric innovation focuses on customer strategies and needs and creates value for customers
Huawei Confidential Page 20
Driven by customer needs and focusing on strategic directions and customers emerging demands
Joint Innovation
Immediate translation of innovations into customers commercial success
Business Oriented
Research on profitable business model
Technology Strength
Strong R&D capabilities with long-term investment
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Joint innovation with customer through operating JIC (Joint Innovation Center
User Study BP Product trial environment and test specs Marketing & channels
Operator Engagement
+
JIC
Global practices and knowledge sharing Solution R&D experts Equipments Solution fulfillment and verification
Huawei Engagement
Platform Lab
Go to market
TCO Savings New App & Service New Terminals New Experience New Business Model
Access
Transport
Core Network
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Moscow, Russia
Bangalore , India
Munich, Germany
Paris, France
Milan, Italy
Ensuring products and technologies keep abreast with the industry trend
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 23
QoE Research
Innovation
Experience & Design Report of Home Environment China Mobile Internet Report
Page 24
Huawei Confidential
IPD
Shared Platform
Portfolio A
Hardware Platform R&D Software Platform R&D Data Feature R&D Integration Testing
Portfolio B
Portfolio C
Portfolio D
Portfolio
Comprehensive strengths in "Cost, Quality and Speed" built on platform sharing and CMM5 software quality management
Page 25
Huawei Confidential
* The past recipients are Reckitt Benckiser, P&G and Nokia ** The top5 innovative companies in the World of 2010 by Fast Company: Facebook, Amazon, Apple, Google and Huawei *** The past recipients in the last 7 years are Mentor graphics, Intel, Motorola, HP, Sony, Lucent and IBM
k Bac
e sli d p
Huawei Confidential
Page 26
k Bac
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential
e sli d p
Page 27
WVA by Total Telecom: Outstanding Vendor of the Year and Technology Foresight (SingleRAN Refarming) LTE Awards by Informa: Significant Progress for a Commercial Launch of LTE & Best Contribution to Research & Development for LTE
InfoVision Award: Broadband Access Technologies and Services (SingleRAN@Broad) Femtocell Industry Award: Residential Femtocell access point design and technology innovation e slid Home (Femtocell-enabled up Media Center) ack
Huawei Confidential
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Contents
Sustainable Growth Development Strategies Customer-centric Innovation Responsible Corporate Citizenship Customer Success Stories
Huawei Confidential
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Supply Chain
Improving CSR awareness and capability of Huawei and its supply chain Strengthen supply chain CSR management
Fair Operation
Employee
Employee occupational health and safety Employee career path and growth Open communication channels
Social Contributions
Focusing on the above areas, we are committed to the sustainable development of the social economy and the environment
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 31
Environment al Protection
Digital Divide
Supply Chain
Employe e
Social Contributio ns
Global recycle platform in partnership with local professional recycling companies and organizations
Re
e ycl c
D es n ig
ac tu r
A total of 10,000 base stations powered by hybrid resources were sold in 2010
In use
Tra nsp or t
Active participation in industry standards : ITU-T, ATIS , ETSI , JRC ,Energy Star and CCSA etc. Set up internal EcoDesign label certification standards Conduct LCA for major products Reduction of 30% CO2 emissions in two years Green Product Certification Program and Green Supply Chain Certification Program
M an
uf
Environment al Protection
Digital Divide
Supply Chain
Employe e
Social Contributio ns
Case study: high density BTS helps China Mobile reduce energy consumption and footprint swap, 5 Before After swap: 1 rack
racks
Reduce 80% footprint High density & high energy efficiency (shutdown tech.) enable ~30% power savings
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Environment al Protection
Digital Divide
Supply Chain
Employe e
Social Contributio ns
Amph
Free cooling
RAN swap
2,899
3,473
Total
Source: Vodacom
0emission energy supply solutions solve the problems of network power supply in rural areas while protecting the environment
Huawei Confidential
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22,895
Environment al Protection
Digital Divide
Supply Chain
Employe e
Social Contributio ns
Case study: Telefonica significantly cuts energy consumption through dynamic traffic control
Befor e After
Before dynamic traffic control adopted: 26.44127 kWh After dynamic traffic control adopted: 21.03408 kWh Result: 20.45% energy consumption cut
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Environment al Protection
Digital Divide
Supply Chain
Employe e
Social Contributio ns
All IP solutions to reduce TCO Large capacity and wide coverage network to enhance network efficiency Scalable network to protect investment Opex Customized terminals to meet diversified user needs in rural areas Wide choices of terminals and open platform Platform for publishing farm produce prices Mobile money, online health care etc.
First All IP-based compact BTS by Vodafone and us Featuring high coverage quality and low power consumption, it can rely on micro-renewable solar and wind energy generation on site.
Innovative services
Small in size and light in weight, it can be mounted easily, greatly reducing installation difficulties in remote areas.
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Environment al Protection
Digital Divide
Supply Chain
Employe e
Social Contributio ns
Cooperates in R&D with leading universities in Europe Sponsored the Youth Bridge Summer Camp for outstanding university students Built WiMAX Lab in collaboration with KACST and Intel in the Middle East Jointly donated data communication equipment to 100 schools through the Ministry of Education of Oman. Provided laboratories and training courses for BUET in Bengal University students from UAE attend training and communication in Shenzhen Established Huawei-DIM Communication Scholarship in Vietnam Supports the Internship Program for Malaysia Established joint training center with RMIT in Australia Established joint laboratory with IBES in Australia
Partnered with four leading universities in Thailand to conduct training on telecom technologies. Carried out IT-STAR Internship Program in the Philippines
Donated telecom equipment worth USD 150,000 to the University of Santiago. Donated transmission equipment to the University of Brasilia Cooperated with science and technology institutes and leading universities in research and training
Establishing 36 training centers worldwide, helping cultivate local telecom talent Supporting local telecom R&D and education, enhancing local telecom expertise
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Environment al Protection
Digital Divide
Supply Chain
Employe e
Social Contributio ns
Organization
Uses Supplier CSR Risk Assessment Tools to assess CSR risks. Requires high risk suppliers to take corrective actions, conducts random inspections of medium risk suppliers, and asks low risk suppliers to establish self assessment mechanisms in compliance with our requirements. 85.80
Processes
In 2009 and 2010 respectively, Huawei held the Supplier CSR Training Conference, in order to further enhance suppliers CSR awareness and capability,
Huawei Confidential
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Environment al Protection
Digital Divide
Supply Chain
Employe e
Social Contributio ns
Employee welfare
Recreation, sports activities Psychological consultation Emergencies management system, disease treatment assistance Health check-up, disease prevention Environment al security Social security, commercial insurance EHS management system Catering and sanitation
The Chief Staff Health and Safety Officer is a member of the EMT CNY 1.97 billion in welfare allowance expenses in 2010 Comprehensive commercial insurance
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Environment al Protection
Digital Divide
Supply Chain
Employe e
Social Contributio ns
Donated USD 30,000 to the Philippines to help regions stricken by Ondoy typhoon
Donated CNY 26.3 mln and CNY 58 mln-worth emergency telecom equipment to quake hit area of Sichuan Donated USD 3 mln worth equipment to Hurricane-hit areas in Myanmar
Donated telecom equipment worth USD 100,000 to flood-hit areas in Vietnam Donated CNY4 mln to typhoon hit areas in Guangdong, Hunan etc. Made donations to people stricken by Katrina in the US Donated CNY3.8 mln to food-hit regions in Guangdong Donated CNY20 mln and CNY20 mln-worth telecom equipment to Southeast Asian countries hit by the Tsunami Donated telecom product worth CNY800,000 to Chinas Ministry of Health to help fight against SARS Donated CNY15 mln and 25 mln-worth wireless equipment to flood-hit regions in China
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Environment al Protection
Digital Divide
Supply Chain
Employe e
Social Contributio ns
Community engagement
Invitational Golf Tournament in Canada that supported the Canadian Breast Cancer Foundation Provided financial and labor support to North Texas Food Bank
Night Walk in support of the Leukemia and Lymphoma Society and ICARE in reclaiming electronic waste for two consecutive years
Marathon Tournament in Kenya for five consecutive years to raise awareness for education of children in remote areas and for protection of wild animals
games in Australia that supported the IT Fund for Kids Nelune Foundation in collaboration with Optus to help those battling against cancer.
Made donations to
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Page 41
Contents
Sustainable Growth Development Strategies Customer-centric Innovation Responsible Corporate Citizenship Customer Success Stories
Huawei Confidential
Page 43
3% 2% 1% 0%
2004
2005
2006
2007
2008
Digital Album Fans Party
CMS CDN
UPC
Enable Server
MSS
Data ARPU increased by 8% in 6 months Average TTM shortened from 6 months to 5-6 weeks
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Huawei Confidential
Innovation case: continuous joint innovation helps customer synergize resources to maximize value
201 0
FMC JIC Lab Opening Ceremony Nov. 08 2010, Germany
200 9 200 8
200 7
2007, NIC, in UK
IP+Optical, IP-MW NG-PON
200 6
Huawei Confidential
Page 45
Maintain No.1 position in Nordic Europe Booming MBB requirements (10 times data service increase in 2008)
Huawei Solution
Provided E2E LTE/EPC equipment and service Rich experience in LTE ensured timely delivery and high network performance Oslo The Capital of
Norway Population 0.53 million, 453 Square kilometers
Customer Benefits
Worlds 1st LTE/EPC network solidified TeliaSonera No.1 position in Nordic Europe LTE high capacity met its increasing MBB requirements
May, 2009 First LTE live connection TeliaSonera UMTS900M Dec.,2009 Commercially launch LTE service
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MBB booming trend in China market Fierce 3G competitions Keep leading in mobile market
Huawei Solution
Worlds 1st TD-LTE pre-commercial network Terminals with Self-designed Hisilicon chipsets High-speed data services, e.g. video surveillance, etc.
Customer Benefits
Huawei Confidential
Page 47
Low coverage (GSM 80%, UMTS 30%), High national roaming cost (EUR 150M/year) High TCO due to aged equipment Separate G/U network, making maintenance and operation difficult
Huawei Solution
SingleRAN solution
Customer Benefits
Improve the network performance after swap ~30% TCO saving with SingleRAN Convergence solution: 2G/3G co-cabinet Smooth evolution: From GSM/UMTS to LTE Better coverage GSM 90%, UMTS 60% after swap
In addition to the expansion of the network to almost 100 percent, our goal is the provision of the most state-of-the-art network infrastructure for mobile voice and data communications by 2009. Huawei is the ideal partner to meet our requirements ----- O2 Germany CTO Andrea Folgueiras
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Huawei Solution
HSPA+ solution
Customer Benefits
Better end user experience - Highest speed in Leader in Japans mobile data service No.1 UMTS user increase in 27 months
Japan
Huawei Confidential
Page 49
Fierce competition in Singapore market M1: a close competitor MNP entered the market in 2008 Increasing data service demand
Huawei Solution
HSPA+ solution
Customer Benefits
1st HSPA+ in Asia Pacific keeps leading brand in MBB market Hardware ready for LTE evolution One Tunnel solution simplified network structure Lower tariff and various services to consumers Smooth software upgrading saved TCO
An excellent and leading network can help us establish positive brand image and provide more flexible and abundant 3G/3.5G experience -David Storrie, Head of Integrated Network Engineering
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Page 50
Existing network Difficult to upgrade DORA Hard for LTE evolution High power consumption Large footprint Poor after-sale service
Huawei Solution
SingleBTS based Multi-mode BTS Easy DORA upgrade and evolve to LTE Saving 100million KWH power per year Zero-footprint Solution with distributed BTS Efficient Tools and Manpower 5000+ experts service and Perform A tools DO boosts the market expansion Obtained over 30M users in 2009 Leading 3G brand in China
Customer Benefits
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Singapore NGNBN: Worlds 1st end-to-end open access ultra broadband Needs Challenges and
Huawei Solution
Develop a nation-wide ultra-high-speed BB network for 1Gbps to residential and business users in Singapore. Build worlds 1st Open Access network for fair competition of Retail SPs. Need a prime partner for E2E network designing, building & operation. 7-Year Service with E2E full turn-key of active network in NGNBN. IPTime E2E Terabit-grade Ultra BB solution: Terabit-grade Access, 10 Terabit-grade Metro, 100 Terabit-grade Backbone and E2E NMS IPTime E2E Innovative differentiated bandwidth wholesale solution (QoS-based wholesale by port/VPN/bandwidth/site)
"With the appointment of Huawei, Nucleus Connect is confident that the state-of-the-art active network infrastructure will enable the delivery of a comprehensive range of service offerings to our customers today and in the future. In addition, the partnership with Huawei will
Customer Benefits
Timely & efficient deployment of NGNBN to meet the stringent allow us to deploy the network project milestones set out by the iDA in a timely and efficient manner Future-proof Ultra Broadband Network for scalable service to meet the stringent project development, and differentiated services for flexible & fair service milestones set out by the iDA. NGNBN: Next Gen National Broadband Network operation of Retail SPs CEO of Nucleus Connect
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Too many legacy services & outdated networks need maintain Strong demands for new services (e.g. IPTV) Ultra broadband plan for Smart City and new commercial buildings SingleFAN with full services access for diversified scenarios Innovation & versatile ODN product End to end project management with consultant, plan, solution, product and engineering Kept the leading position with innovation in Middle East 80% central office sites reduced with unified access for residential, enterprise and leased line 15% engineering cost decreased, 50% deployment efficiency improved
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Huawei Solution
Customer Benefits
Fiercer competition after the operators merger Lack of revenue from enterprise and residential subscribers Massive TD/LTE cell-site requires large amount of fiber backhaul
Huawei Solution
GPON-based full service solution to enforce the competitiveness FTTB with SRG providing rich services for enterprise Unified access & aggregation solution to simplify the network architecture for lower TCO
Customer Benefits
15% subscribers increased two months after launch New business model to reinforce competitiveness and enrich services Saving TCO by sharing one network for leased line and enterprise
Huawei Confidential Page 54
Bandwidth bottleneck for the attractive BB service & video service Revenues decline due to traditional services with high churn rate Exploring Cable TV for new business model with least investment Ultra broadband GPON FTTH solution Unified FTTH solution for IPTV & Cable TV Customized magic ONT with cable TV, IPTV & BB interfaces
Huawei Solution
Customer Benefits
Offering IPTV with more than 100 channels and download speeds reaching 100Mbps Make full use of existing network resource for cable TV market Simplified home networking, and shortened installation time Achieved 25% of market share on the pay-TV market 1 year after launch, and adding nearly 1% each month - - Director of Network, Planning and Implementation HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential for PT
Page 55
Open access, fair access & independent management Massive CO sites requires huge maintenance cost Separate service networks (20CN, 21CN, MNO) need to converge
Huawei Solution
Virtual OLT access solution for service isolation and independent management Aggregation OLT solution converges access and aggregation, and integrates access for residential, enterprise, leased line and wholesale users
Customer Benefits
Fair access for multiple service providers, flexible service provisioning and guaranteed H-QoS Simplified network structure and reduced central offices from 5500 to 800
Huawei Confidential Page 56
Two vendors KPI for CEO to break the sole existing vendor Unified Solution compatible with existing vendor, and future-proof Metro Network High reliability for Multi-play Experience SingleMetro with Metro Routers covering important cities, such as Madrid and Barcelona Hybrid L2/L3 capabilities over unified SingleMetro Platform Customized high reliability solution for mini-second level protection Investment protection by seamless integration with existing metro solution, and smooth evolution to FMC Non-stop Multi-play experience improves end-user loyalty: HSI, VoIP, IPTV, VOD, VPNs
Huawei Solution
Customer Benefits
Huawei Confidential
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HSBB is to make Malaysia regional IP HUB and Data Center Scalable network for 100Mbps/user & 2.2M users coverage by 2012 Provide excellence service experience (e-Life) to the users Huawei Solution
Future-proof E2E Ultra Broadband Network from Access to Metro & Service POP under unified NMS for Triple Play & VPN Non-stop protection for 50ms reliability
Customer Benefits
Fast deployment, and reliable network won 1.2M Triple Play users & thousands of VPNs services in 2 years Ultra Broadband with scalable links from 10G to 40G, up to 100G
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China Telecom: Worlds 1st 2+4 multi-chassis core router deployment Challenges and Needs
Increasing bandwidth requirement in IP core network Huge expansion cost pressure of existing vendor Simplify multi-layer aggregation core network
Huawei Solution
Scalable router multi-chassis system, up to 200T Single chassis in 2006, scalable to 2 chassis in 2008, and to 4 chassis router in 2009 with 5T capacity Unique ISHE (In-Service Hardware Expansion) solution
Customer Benefits
Flat network architecture by removing middle aggregation layer Investment protection in network expansion, and future-proof ultra broadband platform meet the requirement in coming 5 years In-service expansion guarantees the business competitiveness
Huawei Confidential Page 59
Huawei Solution
Unique ISHE (In-Service Hardware Expansion) solution Serving triple-play services including VoIP, HSI and 2.56T capacity for Non-block traffic of triple play services
Huawei Confidential
Page 60
Expensive leased line with low bandwidth Traffic pressure, meet UMTS/LTE requirement Evolve to IP network step by step
Huawei Solutions
E2E IP backhaul solution with any media: IP microwave, Fiber & Copper Ultra broadband IP microwave with AM & XPIC, up to 800Mbps Unified platform of Hybrid and Packet microwaves Reduce up to 40% TCO by leased line substitution Future-proof large capacity for UMTS & LTE, matching Vodafones long-term strategy Smooth evolution from TDM to All-IP for more than 50% investment protection
Customer Benefits
Huawei Confidential
Page 61
Mountain landform, optical fiber scarcity Existing TDM cant satisfy MBB demands Construct MBB by IP network but introduced time sync. Problem
Huawei Solutions
E2E IP backhaul via any media radio or optical fibre The first packet MW with MPLS SDH-class Eth sync. and GPS-class 1588v2 time sync.
Customer Benefits
Construct network rapidly no restrict by landform Satisfy future network demands Provide high quality service on IP network
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TDM and IP service coexist, and MBB is the direction Improve bandwidth on limited spectrum Limited machine room
Huawei Solutions
TDM&IP Hybrid microwave Hitless Adaptive modulation Built-in MADM function and outdoor cabinet installation
Customer Benefits
Investment protection by smooth evolution from TDM to All-IP Spectrum efficiency & link capacity improved up to 400% Saving 40% machine room for lower site cost
Huawei Confidential Page 63
China Mobile: Worlds 1st All-IP backhaul with 1588v2 phase sync.
Challenges and Needs
All-IP mobile backhaul is a must for TD deployment & LTE Expensive GPS installation and maintenance Difficulty of training SDH engineers to maintain the IP All-IP mobile backhaul solution 1588v2 phase synchronization SDH-like O&M and Visualized IP management Huawei all-IP mobile backhaul network, which is SDH-like, meet the requirements of network transformation of CMCC --Statement of the general manager meeting of CMCC
Page 64
Customer Benefits
1588v2 instead of GPS clock reduce 90% cost of synchronization Easy maintenance to save 40% OPEX (3 SDH engineer with 10 days training can accomplish IP O&M with 2500+ nodes) LTE Ready for investment protection
Huawei Confidential
Faced net incomes slide down pressure since 2008 New service driving: Wibro and future LTE requirement SDH/MSPP/DCS/ATM too many networks, requires TCO reducing
Huawei Solution
Flexible Transport Platform of TDM/hybrid/packet FMC platform with TDM plane for mobile network and packet plane for fixed network and future Wibro traffic
Customer Benefits
smooth evolution is suitable for SKT network development plan One network & one NMS, easy for maintenance;. 36% TCO saved: adapted by changing service board at different network evolution stage; Lower power consumption and saving space
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WIND: Migrate from aged network to future-proof network and Needs Challenges
7,000 aged devices (10 years) with high OPEX, difficult for IP service Requiring high-quality transport for existing TDM services Network migration maybe very complicated, not smoothly One transport network, high integration; unified hardware & software platform Future-proof Hybrid MSTP solution for high-efficient IP services and best quality for TDM services E2E migration solution: automatic planning & simulation tools
Huawei Solution
Customer Benefits
three years OPEX saving enough for investment of new network Migrate smoothly by excellent interworking with the legacy network, improves above 40% efficiency
Huawei Confidential Page 66
Mobile & fixed broadband service fast development requires packet service transport with high efficiency Use a unified platform to transport various services for different application scenarios
Huawei Solution
Core Layer: Packet networking of data services Aggregation Layer - FMC transport based on dual planes of TDM/packet Unified NMS of MSTP, WDM/OTN and Microwave
Customer Benefits
TDM & Packet dual planes guarantee QOS for voice and cost-efficiency for data traffic. Compatible with existing MSTP network, protect CAPEX of existing and future Unified transport network: lowering OPEX.
Huawei Confidential
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Oi: Building highly reliable optical network with ASON and Needs Challenges
Frequent fiber broken leads to network failure. Anti multi-failure solution has to be provided to improve the reliability The capacity of core node is not enough for traffic fast growing
Huawei Solution
ASON-based MSTP supports anti multi-failure The capacity of core node is expanded from 400G to 720G.
Customer Benefits
Traffic still survival with 7 fibers broken. For high reliability of service, VIP customers (government, bank) select Oi; Maintenance time saves 70%
Huawei Confidential
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XL: Optimized network to create value for customers Needs Challenges and
Disorder network structure, hard to adjust traffic and maintain Unbalanced network resource, utilization ratio of network is only 31% Build new MSTP plane for fast traffic growing & service providing
Huawei Solution
Executable optimization solution replacing to build a new MSTP network plane Network layer restructure: select 5 nodes to build a core layer which flexibly switches all traffic Using ASON to enhance network reliability
Customer Benefits
Layered network for improved capability and availability Reuse existing network for investment protection, reduce 50% investment
Huawei Confidential
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International traffic soaring 30M subscribers a year travel inside LA High OPEX due to Intl network rent and TDM based IGW Realize One AM strategy High efficient and high reliable IP interconnection network: LDI (Long Distance International) solution MSS Dual Homing with SIP-I based CMN LCR (Least Cost Routing) Centralized O&M New Revenue Intl Traffic Wholesale for local operators New services great more revenue TCO Saving No Interconnection fee between subsidiaries Low Interconnection fee between AM and other networks Low CAPEX & OPEX for LDI solution
Huawei Confidential
Huawei Solution
217
Customer Benefits
110
87
2008
2009
2010
Page 70
Separate 2G and 3G networks, complicated structure High operating expenses TDM transmission capacity restrictions
Romania
Huawei Solution
2G/3G unified All-IP core network Mature dual-homing architecture Large capacity MSS dramatically reduces the number of call control nodes Dynamic resource sharing ensures smooth migration of 2G subscribers to 3G Simplified network reduces OPEX Improved system reliability Fast project delivery accelerates return on investment
Customer Benefits
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Huawei Solution
High capacity ATCA MSS replace legacy MSC Single MSS configured capacity 1.7M subscribers Mature MSC Pool architecture Advanced IP solution: RTP multiplexing
111
53.28
50 11.2
Customer Benefits
3.84
Simplified network reduces 93% footprint Lower power consumption Improved system reliability IP solution save 60% Nb interface transmission resource
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No expansion capability of existing legacy HLR A lot of silo HLRs make networking complex All 22 HLRs on live network are of NSN
Huawei Solution
ONE HLR to decouple MSISDN and IMSI Capacity: 30M active and 40M static Subs. Swap all NSN HLRs
Customer Benefits
Meet 5 year expansion requirement 70% Transmission costs is reduced Flexible numbering, no FNR needed 0 time failover, no service interruption
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Data silos, high risk of inconsistency Complicated service provisioning Mass of legacy HLR, high OPEX, low reliability Small capacity, difficult convergence
Huawei Solution
3 sites with geographic redundancy Convergence supported: HLR/EIR/MNP Unified PGW, simplify provisioning path
Customer Benefits
Unified database, simplify subscriber data management and network, cut down OPEX ATCA platform, protect investment Future-oriented distributed architecture, facilitate new service deployment and network evolution
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10% user generate 80% data traffic P2P/VoIP occupies most bandwidth Premium content can not be differentiated from other low-valued traffic
Huawei Solution
Usage control based on per subscriber per service Multiple IMSI/MSISDNs for same customer Premium content will not be restricted with high priority
Customer Benefits
Provide the most effective service to all Customers Ensure everyone is getting a stable, reliable connection across the whole network Reduce investment of network
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How to make the network more profitable? How to operate the services better? How to apply Fair Usage Policy?
Huawei Solution
Customer Benefits
Operate the third-party VOIP (such as Skype) easily Deploy Fair Usage Policy based on flow and bearer Act as convergence policy control on fixed and mobile network
Less Nodes, Less Solution Cost, and Low TCO; Improve network more efficient, strengthen the ability of making profit; Flexible quota management and charge package, optimization user experience and improve the attraction
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Many APN bring bad experience to end user No policy to per user and per service No accurate prepaid service for user and service level
Huawei Solution
Single APN (Access Point Name) IOT with EMA provisioning Policy Control per service and per user
Customer Benefits
Single APN improve experience to customers Accuracy quota control and policy per user and per service can delivery service faster Promotes abundant service package based on usage and policy control
Huawei Confidential
Page 77
Deploy online charging system with Flexible online charging policy Need huge capacity to service repaid subscriber increase Large Capacity UPCC (5M PDP, 37M Subs) One pair UPCC with geography solution URL, location, content based Charging policy control Unified Policy control for GU and CDMA network
Huawei Solution
Customer Benefits
Huge capacity, multiple network supported solution, low OPEX Flexible policy control Smooth evolution to SDM
Huawei Confidential
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After telecom consolidation, lacking fixed network market share, especially for enterprise customers Homogeneous competition result in full services transformation
Espace
Green call
Centre x
CRBT Confere n
IMS
Huawei Solution Network Rapid deployment: IMS + PON offer convergence voice Introduce convergence services: Centrex Green Call and ICT for business application Plenty of access mode: SIP xPON AG IP PBX TDM PBX, etc Customer Benefits Fast deployment: Develop 1M user in 2 months Grape high margin customer group: Bank, Transportation Centre. Shared success experience of full service operation with global operators in International Full Service Congress in June. 2009. 1st Relying on the advanced and complete HUAWEI solution, we are able to provide converged services to customers faster and better so as to keep ahead in the full service operation era.
----Zhong Tianhua,General Manager of Zhe Jiang subsidiary of China Mobile
Huawei Confidential
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Outdated network, Most exchanges have served over 15 years and are near to EOS PSTN voice penetration is 95%, no more growth. Voice ARPU declined 7% from 2007 to 2008 HSBB strategy, Access network upgraded to fiber, old switch needs to be replaced IMS-based future oriented network architecture and full user access 100% PSTN service inheritance, VoBB rolled out Ready to deploy MM service: HD conference, IPTV
Huawei Solution
Customer Benefits
Simplified network, reduce the core network nodes from 277 to 25 Expanded business, brings high quality of voice over IP and rich multimedia services to enhance competition and user loyalty Secure future, ultimate network architecture and advanced platform protect the investment
STM
Huawei Confidential
Page 80
FTTX/XDSL network renewal and abundant services NGN+MSAN for narrowband migration is unbefitting FMC experience for competition capability IMS core deploys for fixed broadband access FTTX / XDSL / HG and AGCF Multimedia services provide and integrate: PES/PSS, VAS, Voice Mail, Multimedia Conference FMC architecture for convergence
FMC
Huawei Solution
Video call
Onekey
Conference
Convergent Voice
IP Centrex
IMS Core
Customer Benefits
Broadband-oriented network architecture follows to network trend and increase market competition Converged services make Time-to-Market quickly Foundation of FMC with mobile network and ICT convergence
Huawei Confidential
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Develop wireless and broadband network with seamless customer experience Full consolidation of OLU in Luxemburg on technique level
Huawei Solution
Standard IMS solution provide convergent architecture Deep integration with exiting Broad soft AS Reuse exiting Huawei MSC R4 and EMS One site serving two countries with efficient management
Source: Mobistar annual report 2009
Customer Benefits
160K
144K
Right architecture for FMC strategy in residential and business market Maximize the synergy between Mobistar and OLU TCO saving:
Two countries one platform one team existing equipments reused Unify EMS for IMS and exiting PS/CS
Source: Mobistar annual report 2009
Huawei Confidential
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Fierce competition with FT in full services Lack of differential services against FT Unik Less market share (36%) in Enterprise segment costly legacy softswitch slow development of NeufBox service
Huawei Solution
Contribute two key elements: residential AS and business AS Efficient integration with other venders Phase 1 Live at Home PC Client bundle with Mobile number Phase 2 Box Office Box for FMC centrex Phase 3 5M Box Home subscribers will be migrated from Cirpack and Nortel softswith to IMS A reliable partner ease E2E solution integration enhances SFR mobile subscription Launched integrated solution for SMEs Pack Business in Jan 2010
Customer Benefits
SFR Box@Home
Huawei Confidential
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T-Mobile in 8 European Countries: From G/U to LTE, leading MBB by using SingleEPC
Challenges and Needs
Growth of mobile data exceeded existing packet network capabilities Requires business success as European data pioneer Needs a strategy partner in packet core to win in LTE
Germany UK
Huawei Solution
SingleEPC with Large throughput + Intelligent solutions for eight countries in Europe Customized solution supports feature service to excite users Collaboration on Evolved Packet Core research and trials T-Mobile recorded a staggering 46% growth in data revenues in 2009 Ability to offer innovative data services based on a high quality network, with an assured evolution path to EPC
Netherlands
Austria
Customer Benefits
Hungary
Czech Republic
Slovak
Croatia
* T-Mobile chose Huawei as the 1st EPC partner in Barcelona, Feb, 2010
HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 84
Europe
Huawei Solution
Strategic transformation from CDMA to GSM Increased data traffic needed continuous network expansion, but even revenue High operating expenses
Germany
Spain
50/100Gbps packet core ensures bandwidth Quick and high quality delivery in LA five countries guarantees network transformation ATCA based SGSN deployed in Europe, high Customer Benefits performance for MBB booming away after Launched HSDPA service right PS project delivered, improving users experience Achieved fast market share increasing with data services flourishing based on steady PS core Simplified network with reduced TCO
Latin America
Peru
Brazil
Chile
Uruguay Argentina
Huawei Confidential
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Strategic transformation from voice to multimedia provider Rapid growth of data traffic with large subscriber base Large-capacity & high-throughput packet core builds the worlds largest 2G/3G unified PS network Content charging solution with precise content analysis Unified PS core ensures bandwidth, simplifying network and reducing costs Content charging meets the requirement of rapid service deployment and improved operation Experienced engineering services and prompt response guarantee rapid market entry
CMCC successfully improved the quality of its packet network by cooperation with Huawei, and achieved accelerated development of data services.
Huawei PS services 29 provinces of CMCC 31 provinces
Huawei Solution
Customer Benefits
Huawei Confidential
Page 86
China Mobile Shanghai EXPO: Multiple services to excite visitors based on EPC
Needs & Challenges
To enhance brand by showcase advanced EPC/LTE services in the World Expo To gain early experience for large scale deployment of EPC Needs a reliable partner to ensure success EPC network in the Expo park, supporting innovative MBB service for Expo visitors
HD Live Program
EXPO Service Platform
HD Video Conference
Huawei Solution
Customer Benefits
Advanced MBB services excited visitors all over the world, improving CMCC branding Validated the capabilities of TD-LTE Impressive user experience made CMCC to choose Huawei EPC again for Asian Games in Guangzhou, Nov, 2010
Huawei is the only vendor now can provide E2E full commercial EPC product.
----comments from CMCC Shanghai, Sep 2009
Huawei Confidential
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High IT-costs: 5% of annual gross revenue 6~8 years old systems from over 30 vendors TTM: 3 weeks 3 months 3years for new tariff product - component Simple: E2E solution complying with eTom and with open architecture Convergent for voice, data, and content services and for PPS and postpaid services Managed service with E2E responsibilities
Original cobweb
E xp e r ia n P r e ve n te l B K R IS /V R e viv a D e a le r D&B K v KO n l ine O DS E-In c e n t VMDB D a ta G e n SARA Ex ac t T AB O O n lin e E x tr a n e t C AR T NPMS S c h lu m b e r g e r OPTA IP M IM PP M O n lin e D T U B a n k S ta tio n A PR O O r a cle L o gi stics ODS C AC S CCM e-V o u c h e r B an k In t e r p a y T o p U p I VR P o stiljo n
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S a le s
O n l ine s h o p BA T
T A B -be h e e r O E DR nl in e -o
S a le& s C h an n el Mgt
In v e n to r y M g t P A S P
Huawei Solution
A v a ya A C D C SC R -IV
UPS
C u s to m e r In t e r fa c e M gt
Be l wi j ze r O nl in* e O C M ij n T e lfo r t R ig h tn o w
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AC M
ODS
OD S O r a c le F in an ce AR FAR OD /F
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HI
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TR EX
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T op U p IV R K iQ O m eg a
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R e .k n lin e O
R a d ic a l D a s hb o ar d E2E T r a c k
In ci de n t .R e g
ODS
IS O p s W. e b t E S P H ig h us a g e
M A CH
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IM
CCD
R o am in g P a r tn e r
KiQ O m eg a
O n lin e S e lf ca r e
XM L gw CDV
S u p p lie ra rt n e r /P B ill in g
OLO I X BS CO I N P PM A M T R IX T U /F M M E
Se r v P ro v U s age
P o w e r C e n tr e T O L ED O B u sin e ss O b je c ts
ODS O p-O u t t In sa d o
E xpe rt D e s k C a p g e m in i / E r ic s s on
In te rc o n n ec t P a rtn e r
E S P p.l .A S y s te e m
N u m b er I n c lu sio n AD C
A n a ly t ic a l C R M
CCD B la ck B o x S h e r lo c k
E n te r p ri s e Mgt
CIO T J u s tic e
W h o le s a le B il li n g
ESP ESP W -G
OD S
S e ttin g s U s ag e
P P AS
K P NN e tw o rk T e lf o r t M oSb y s t e m ile T e lf or t V/ A S
HLR
O v e r v ie w
Customer Benefits
Huawei NGBSS
Document Handling Scan shop Print shop
TNT
TTM: 3 days 3 weeks 3 months for new tariff product - component Better user experience by unified billing, customer care, and service bundling Order management efficiency increase of 40%, maintenance & administrative overhead reduced by 30%
Huawei Confidential
BOSS NMS
Business Intelligence
Postcode Directory
R eviva
System Mgt
3 Vendors 78 Interfaces
Account Management
Account Receivables
Bill Formatting
Convergent Billing
Revenue Assurance
Convergent Rating
Provision
Mediation
SCP
UVC
CDR Interface
EM M KPN TAP files COMPTEL IPCG
WAP GW
Ericsson MSC
MSC
SMSC
Page 88
Silo system for multinetwork (G/U/xDSL), cannot support Wimax Long TTM (3 to 6 months) Low operation efficiency, high TCO
Huawei Solution
E2E convergent NGBSS for 2G, 3G, Wimax, and Broadb Business processes improvement Dynamic tariff enabled to optimized network usage
Voice
GPRS
Customer Benefits
SMS
IPTV
Customized development is reduced 90% via configuration Dynamic tariff helps revenue increase 3%, peak traffic reduce 10% TTM: 60% reduction in time from concept to production
Huawei Confidential
intern et
Movie
Page 89
Telefonica: First multinational SDP in the world for 13 LA countries Needs Challenges and
Easy sharing and deployment of successful service across countries Expose network capabilities to shorten TTM of new service 5 months Capex /Opex reduction by simplifying network and IT integration
Huawei Solution
1st multinational SDP deployment with two-layered architecture worldwide Successful integration with legacy billing, SMSC, MMSC, WAPGW and SPs platform, 35 interfaces from network & IT completed in 4 months Service operation consulting with rich services, incl. M+, MNS, Color SMS, WAP banner, Mymail, etc. Shorten TTM, average from 5 months to 5 weeks for a new application Increase new services offer, e.g Mobile Facebook, Weather Forecast, Reminder, etc Enable new revenue generation, eg. In Mexico Node, M+ Service, penetration: 3% in 5 months, ARPU up: 0.43 USD
Huawei Confidential Page 90
Customer Benefits
IPTV was launched on given network, QoE can not satisfy the customer (e.g. channel change time is longer than 3 seconds, Rapid growth result in complaints increasing). Service provisioning of a new application takes a long time (longer than half a year) and is very expensive. The IMS Core must be smoothly integrated to provide convergent services
Feb-10
Mar-10
Apr-10
May-10
Huawei Solution
Dedicated network optimization team to enhance QoE, base 1400k 1200k on Service Quality Monitor solution to find the risk in 1000k 800k advance. 600k Migrate other two platform to unified platform with IPTV 2.0400k 200k compliant, and upgrade the encoding format to H.264. 2005 First IMS-based IPTV trial system in the world
Commercial launch
2006 Sep 2007 t Aug 2008 July 2009 June 2010
Active subscribers
System capacity
Customer Benefits
1M active subscribers (from Jan. 2008 to Jun. 2010) 25,000 new subscribers per month on average from Jan. 2008 ARPU increased from 24.5USD to 30USD on Triple play package
Huawei Confidential
Page 91
Vodafone:
Add Real Value To SMEs
Challenges and Needs
Full Service Operation: From GSM to 3G, FMC & Internet SME is more than 85% percent in enterprise market Churn rate being greater than 30% Week partner control capability
Huawei Solution
Business place for developers and partners Enterprise gateway: office-in-a-box for SME to provide connectivity, security, and services
Customer Benefits
Besides traffic incomes, generating 30% service incomes Better partner management, and service innovation and creation
Huawei Confidential
Page 92
Telefonica:
First Multi-national VPN in the world
Challenges and Needs
Four legacy VPN vendors, inconsistent features, and high OPEX Weak growth of high-end enterprise subscribers No enough services based on the IMS network Centralized VPN platform, which replaces the legacy VPNs of four vendors in 12 countries International VPN, which achieves multi-national short number dialing Video conference and data sharing
Huawei Solution
Ecuador
Venezuela
Per
Customer Benefits
Chile
Centralized VPN platform serving 12 countries One service and one point access Cloud + Terminal deployment increasing multinational subscriber ARPU
Huawei Confidential
Page 93
Objective: to establish a national contact center covering 37 states The crime rate is so high that make government support dropped quickly
Huawei Solution
To build 37 ECCs with a unified platform call code To integrate advanced GIS and CAD with the call center Low-cost: integrated with the old system to reduce investments
Digital City
Customer Benefits
Serving more than 140 million people throughout the country The crime rate dropped by 23% Government Support increased by 8 percentage points
Huawei Confidential Page 94
Jazztel, Spain: Total solution (business & technical) for better services
Challenges and Needs
Technology Build FLM FO BO SPMS Vendor
Ambition for heavy growth in a highly Voice competitive market Pressure for network expansion and evolution Improve profitability by TCO Datacom optimization especially OPEX reduction
Ferma
Huawei Solution
Solution: Network Outsourcing + Network Evolution, RNOC People & Assets Transfer Technology: Voice (fixed), Datacom, Access, Transmission Period: 60 months
Access
TX
Customer Benefits
one-stop-shop total solution: CAPEX + OPEX + Financial OPEX & TCO savings Better managed technology & network evolution
Huawei Confidential
Page 95
Etisalat, Egypt: Enhanced revenue with quick network setup & fas subscriber acquisition
Challenges and Needs
New comer to Egypt wireless market Eager for fast Time-to-Market Lack of technical competencies
Subscrib ers 7M
Huawei Solution
Fast acquisition of 1M+ subscribers within only 50 days after First year commercial launch
First three months
Solution: EOT + (outsourcing) Technology: GSM, UMTS, Core, Transport, VAS, IP Period: 24 + (36) months
Customer Benefits
Commercial launch within 8 months 1000+ full turnkey sites on air within 12 months Rapid network traffic growth
Huawei Confidential
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Huawei Solution
Operator M: GSM/GPRS/3G, 5 equipment providers (Moto+NSN+HW+E///+AL) Network performance issues during peak seasons Need to simplify vendor management Solution: Multi-Vendor Management SOW: NOC+NPM+SPMS+FO Huawei managed both Huawei & Motorola equipment Objects: 2G & 3G base stations (Huawei + Moto), Microwave
Reference to Mobily's excellent network performance during Hajj season, it give us a great pleasure to express Mobily's top managements, gratitude, thanks and appreciation for all efforts and hard work carried by all of HUAWEI teams.
----- from Mobily Project Team
Customer Benefits
Simplified vendor management (from 5 to 3) Improved network quality. Highest customer satisfaction among the 3 providers.
Cost efficiency
Huawei Confidential Page 97
Thank you
www.huawei.com
Copyright2011 Huawei Technologies Co., Ltd. All Rights Reserved. The information contained in this document is for reference purpose only, and is subject to change or withdrawal according to specific customer requirements and