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Presented by Logesh Kumar. P Gayathri. S Ranjith kumar. M Vivek Santhosh Raja. C Nethaj. S
The journey of
J. R. D. Tata
Subsidiary
National Aviation Company of India Ltd (AIR INDIA LIMITED)
Air India
Air India Express Air India Cargo Air India Charters Limited Hotel Corporation of India Limited Air India Engineering Services Limited Airline Allied Services Limited
Subsidiary
Air India Express is a lowcost airline operating mainly from Indian state of Kerala. Air India Express operates services mainly to the Middle East and Southeast Asia.
www.airindiaexpress.in
Portray s INDIANCULTURE
Top Management
Founder : J. R. D. Tata
Shri Arvind Jadhav
Shri Arvind Jadhav Current Chairman and MD, NACIL(AIR INDIA) Shri E. K. Bharat Bhushan
Joint Secretary, Ministry of Civil Aviation
Government of India
Headquarters :
Air India Building, Nariman Point, Mumbai, India
SERVICES
Airlines (Passenger and Cargo) Ground Handling Services Hotel Services
www.airindia.com
SWOT ANALYSIS
Strengths
Rapidly growing economy Growing population and middle class Dispersed tourist attractions Long history of Civil Aviation Good safety record Good reputation in both international and domestic markets, quality service
Weakness
Limited infrastructure Inadequate trained manpower Lack of R&D; foreign dependence Growing Competitor base and entry of LowCost Carriers Slow cargo growth
Threats
Global terrorism Cyclical economic downturns Development of substitutes Congestion of air space International factors
The Indian Railway Ministry has dramatically improved speed and services in their prices almost at par with the low cost carriers
OPPORTUNITIES
Increased integration with the global economy Strong growth of inbound business travellers Cross country travel by students
Growing desire and need amongst Indians to travel in India and abroad for leisure and work. Development of India as a prime tourism and medical services destination.
Product Development
Air India and its low-cost subsidiary Air India Express currently operate a fleet consisting of including the Airbus and Boeing
Conglomerate Diversification
Airline
Air India Air India Express Air India Regional
Hotels
Hotel Corporation of India Limited
Services
Maharaja Lounge
Joint venture
Joint venture
National carrier Air India and Singapore Airport Terminal Services (SATS) signed an agreement in Singapore on April 16, 2010 , To form a single 50:50 joint venture (JV) company that would serve as the vehicle to house their three existing ground and cargo handling JVs in Bangalore and Hyderabad. To be named Air India SATS Airport Services Private Limited (AISATS), the JV company is in the process of being incorporated in Delhi
Horizontal Integration
The Alliance Air airline was established on 1 April 1996 and started operations on 21 June 1996. It was wholly owned by Indian Airlines. The airline was renamed Air India Regional post-merger
Re-privatization plans
In 2001, Air India was put up for sale by the then NDA government. One of the bids was by a consortium of Tata Group-Singapore Airlines. However the re-privatization plans were shelved after Singapore Airlines pulled out and the global economy slumped
INTRODUCTION
Spice Jet, India's leading low cost airline It is promoted by Ajay Singh and the Kansagra family. Their aim is to compete with the Indian Railways passengers travelling in air conditioned coaches.
Question
NAME THE PERSON WHO IS HOLDING THE MAJOR SHARES OF SPICE JET?
Answer
Indian media baron Kalanidhi Maran acquired a major stake (37.7%) in this airline on June 2010
Company Profile
Founded 2004 Commenced operations - 23 May 2005 Type Public - (BSE: SPICEJET) Industry -Transportation Headquarters - Delhi Area served - India, Srilanka, Nepal Key people - Kalanidhi Maran
Cont
Services - Airlines & Aviation Revenue -$400.52 million USD (2009) Employees - 2,000+ (2009) Subsidiaries - SpiceJet Cargo Slogan - "Get More When You Fly" Website - www.SpiceJet.com
COMPANY VISION
SpiceJet's vision is to address that and ensure that flying is for everyone.
COMPANY MISSION
SpiceJet s mission is to become India s preferred low-cost airline, delivering the lowest air fares with the highest consumer value, to price sensitive consumers. We hope to fulfill everyone s dream of flying!
Fleet
A SpiceJet Boeing 737-800 at Indira Gandhi International Airport (2007). As of December 2010, the SpiceJet fleet consists of the following aircraft with an average age of 4.4 years.
Destinations
SpiceJet flies to 22 destinations across India, Nepal and Sri Lanka It commenced international operations with flights from Chennai to Colombo, Sri Lanka on 7th October 2010. Flights from New Delhi to Kathmandu, Nepal on 9th October 2010
JOB BENEFITS
Attractive work calendar Salary in USD All Indian taxes to be borne by the Company Accommodation facility provided 8-day leave every month Attractive remuneration
TECHNICAL QUALIFICATIONS
CAPTAINS (Job Code: CA-01)
Holding valid and current ATPL license Minimum total flying experience 5000 hours Minimum total PIC flying experience 1500 hours Minimum total PIC on type 1000 hrs Maximum age limit 55 years Current PC/IR
The selected Captains will undergo Indian medical test, as per the Indian DGCA regulations.
Spicejet brings Q400 NextGen for the first time in India. But not everyone gets to experience its Superior Noice and Vibration Suspension (NVS) system or advanced avionics. If you think you can be one of the chosen few to fly these machines, email your resume in MS Word format to pilots.careers@spicejet.com
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Awards
Award for Best website 'World Low Cost Airlines Asia Pacific Conference' at Singapore 2010 Best low fare airline in India, as per survey conducted by MaRS on behalf of Hindustan Times (December 2009)
Contd ..
World Travel Market Award for multi-channel approach in distribution, London (November 2009) Best Employer Brand Award, for their employee best practises, from the Employer Branding Institute, Hyderabad (December 2009)
Route Map
Competitive Advantage
unique word-of-mouth marketing strategy, supported by print and Internet media initiatives. To build further on its branding value, Spice Jet has introduced on-board merchandise sales such as goggles, airplane models, perfumes, caps and watches. Innovative pricing has also been central to the company's success. As a result, the airline's prices compete with first-class Indian railway fares.
Strategies
Strategies
They fly at a height of 38000 feet which increase their fuel efficiency by 10%. Paying to oil companies and flight operators before due date Spice Jet is getting fuel efficiency which further allows them to offer lowest fares by having a tie-up with KLM Royal Dutch airlines for the maintenance support of its fleet.
Strategies(contd.)
Cadet Pilot Program tie-up with Star Navigation, Russell Adams and Tech Log for state of the art technology It also announces some promotional schemes to recognize itself in customers such as it announced that on the occasion of 60th Republic Day it will give a100% discount to defence personnel from 26 January 2010 to 26 March 2010 Does beyond price-only promotions
Spice Jet is India's 'best low cost airline' , delivering the lowest air fares with the highest consumer value. They operate 259 flights daily to 19 cities
STRENGTH
Business advantages Core competencies Making the most money Second in LCC segment First to target the middle class. Using similar kind of plane. Reputation
WEAKNESSES
Lack of resources Doing poorly Improvement Very limited advertisings Reached at the threshold of cost efficiency Small fleet structure Small load efficiency compared to Air Deccan / Indigo
OPPORTUNITIES
Beneficial trends Niches New technologies New needs of customers Capitalizing Cargo business. Scope for expansion of operations. Strengthen its position in Chartered flight segment. Could start Contractual Employment.
THREATS
Obstacles Aggressive competitors Successful competitors Negative economic conditions Government regulation Changing business climate Vulnerabilities
Competitors
Future Plans
Spice Jet plans to fly overseas. Aims to compete with Indian Railways AC segment. Aims at future fleet expansion Spice Jet looking to order 20 planes as rates head south looking to raise the prices of its fares to meet crude expenses
Thank you