Kamadhenu Multi pooja kit

Content
Introduction. Difficulties in performing pooja. Market size Key Kit Ingredients Survey USP Economics Promotion and Marketing Conclusion

Introduction
India is religious country Sacred practice and ritual integrity Requires Idol s, equipments, samagri

Difficulties in performing pooja

Lack of knowledge of rituals Non availability of pundits Collecting samagri

Market size
Sales

NRI Nuclear Families Migrants with in the country Others

Key Kit Ingredients

Equipment Kit: Items in Multiple samagri kit: TURMERIC POWDER Kinti (water vessel with a spout) Sankh (conch) with base Hand-bell Pooppalika (flower-plate) Nilavilakks (stand-lamps) Kotivilakk (Hand lamp) Dhoopakkaal (incense-stand) Kalasas (pots) Praneethah (a small bowl for punyaha) Aarti plate KUMKUM POWDER SANDALWOOD POWDER INCENSE STICK (AGARBATTI) CHAMPOR BETEL LEAVES BEETLE NUTS Pooja Pustika CD-DVD DECORATIVES IDOL'S OF GOD

Survey
Do you prefer Samagri Kit or Individual items? Will you buy for festival? Expected price. Prefer home delivery or direct from market? Will you refer people to buy this kit? What would you like to include in the kit?

Competitors
Tajonline, iShop India, Rudraksha-Ratna. Selling price is of competitors atleast 15% more They sell pooja specific kits Only contains equipments and samagri s No combo kits

USP
Replica of items Multi purpose kit CD/Pamphlet

Economics
Multi purpose KIT: Market Target = 2.5 lakhs (1%) For-see sale = 25,000 sets Price of sets = 500*25000 = 1,25,00,000 Costing Rs.250/Set (Bulk purchase) Dealers rebate = 10-15% Promotion cost = Rs.50 Contingency cost = Rs.50 Total cost of the Kits = Rs.87,50,000 Complimentary kits (5%) cost = Rs. 4,40650 Estimated Profit = Rs. 33,09,000 B.E.Q = 18,400(73%)

Regular kit: Market Target = 20 million For-see = 2,00,000 sets/Year Price of sets=Rs.50*2,00,000= Rs. 1,00,00,000 Costing = Rs. 25 (Bulk purchase) Promotion & Contingency = Rs. 10 Dealers Rebate = 10-15% Total cost of the Kits= Rs.70,00,000 Complimentary Kits(5%) cost = Rs.3,50,000 Estimated Profit = Rs.26,50,000 B.E.Q = 1,47,000(73%)

Promotion & Marketing

Social/Business networking sites Word of mouth Complimentary Kits Contract with dealers

Conclusion
There is a huge untapped market. Even though there is massive competition, there is abundant scope for expansion and growth. When compared to similar products in the market, we are selling a multipurpose kit which other competitors are not. There is also a big communication gap between the customers and vendors, which could be filled.

Thank you