PRESENTATION ON

ITB-301 PREPARED FOR:

RUBINA I AHMED NESTL BANGLADESH Ltd. PREPARED BY:

M.H. Faruq Fazlay Elahi Tanvir Ahmed Sheika Zaki Shahriar Mohammed Mahi Uddin M. Iftekharul Alam Syed Monir Kawsar

2000-2-12-031 2000-2-10-046 2001-2-10-012 2001-3-10-061 2000-2-10-027 2001-2-10-016 2001-1-10-016

Our Brands

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Number One
 Soluble Coffee  Infant Nutrition  Confectionery  Dairy  Chocolate Milk Beverages  Bottled Water

Number Two
 Ice Cream  Breakfast Cereals  PetCare
(Cereal Partners Worldwide)

Beverages
 Soluble Coffee: Nescaf  Chocolate Milk Beverages: Nesquik, Milo, Nescau  Ready-to-drink: Nestea, Nescaf  Bottled Water: Perrier, San Pellegrino  Beverage Partners Worldwide: Joint venture with Coca-Cola

Milk Products, Dietetics & Ice Cream

 Infant food:  Powdered Milk:  Yogurts:  Ice Cream:

Nestl, NAN Nespray, NIDO Nestl Nestl

 Weaning products: Nestl

Prepared Dishes & Cooking Aids

 Frozen: Stouffers, Buitoni & Maggi  Soups, Bouillons, Sauces: Maggi, Crosse & Blackwell  Italian Cuisine: Buitoni

Chocolate & Confectionery

 Countlines: KitKat, Lion, Smarties, Butterfinger  Tablets: Crunch, Nestl Classic, Aero  Presentation Boxes: After Eight, Quality Street, Baci  Biscuits: So Luiz, La Rosa, McKay

Nestl Food Services

 Food products for industry  Hotels and restaurants  Vending machines  Fast food chains

PetCare
 Dogs: Proplan, Dog Chow, Mighty Dog, Alpo, Winalot  Cats: Fancy Feast, Friskies, Cat Chow, Felix

Pharmaceutical Products
 Alcon Laboratories: Ophthalmic drugs, Lens-care solutions & Optical surgical instruments  Galderma: Joint venture with LOral

Associated Companies
 LOral The world leader in cosmetics

Key Ingredients

Basic Nestl Management Principles

 People and product rather than systems oriented  Committed to long-term shareholder value  As decentralized as possible  Continuous improvement

Quality is our Priority

The 3 dimensions of Food Quality

Sensory Aroma Aspect Color Flavor Texture Sound

Social Price / Performance Convenience Cultural / Ethnic Conviviality / Pleasure

Health Nutritional value Safety

R&D as Cornerstone to the Nestl Seal of Guarantee

Inside Nestl

Nestl Management
Peter Brabeck-Letmathe
Chief Executive Officer (left)

Rainer E. Gut
Chairman (right)

Organization in three zones

Europe

AOA Americas

Sales by Product Group

28%
 Pharmaceuticals

6%

 Beverages

14%
 Chocolate  Confectionery  Biscuits

27%
 Milk Products  Nutrition  Ice Cream

25%
 Cooking Aids  Prepared Dishes  PetCare

Nestl in Bangladesh

The ManCom
A picture of the mancom at the background

Kazi Khalid Mahmood Head of Sales

Maria Decker Head of Marketing

Vidur Mathur Head of Finance

Gerry Bes Managing Director

Aftab-uz-zaman Khan Head of Nutrition

Christoph Schatzman Head of Technical Zulfiquar Hussain Head of HR & CA

Naquib Khan Head of Supply Chain & IT

Nestl have invested 150 crores in Bangladesh

10 acres, 150 people

Sripur Factory

manufactures Maggi, Milo repacks Nido, Soup, IF, IC etc.

Geographics are broken into 3 regions, 10 areas and 45 distributors territories

Sales organization
Business is broken by 3 potential channels Retail, Foodservices and Taskforce

70 retail and 7 FS skus; commitment to develop 5 new products (min.) per year

Marketing org.
Geared up to Reach Bangladesh

Foodservices
is targeted to customers whouse our products and solutions as raw materials to produce and sell ready-to-eat/ drink products through out-of-home-consumption outlets provides our products to their customers as part of their service and our

Vision is

to reach the various segment of consumers with our product solutions Whenever, Wherever and However to capture that moment of consumption

for which, we are constantly investing into I&R i.e. new product development

we are

Committed to

 maintain high quality and hygiene standard for all our products (every batch is analysed and released by our R&D centers either in Singapore or in Switzerland)  provide high standard in terms of pre and post servicing to our customers  improvise new and innovative ideas to constantly achieve higher level in consumers satisfaction e.g. Mini Noodles cup noodles whenever & wherever without any prior preparation our

Business approach is

 to supply nutritious and high quality products to attain the best consumer satisfaction with a strong back-stage support of the highest standard of servicing for our customers to become HEROs!

SWOT Analysis:
SWOT is the environmental scanning which determines four things: strengths, weaknesses, opportunities and threats of an organization.

Strength
Strong brand loyalty Huge investment High efficient management team International quality Always developing marketing strategy Huge production capacity Variety of product

Weakness
Huge expenses Net weight is less than the competitors High packaging cost

Opportunity
Very few rivals Market share is high Advanced technology

Threat
New competitors Govt.s rule Production cost

Interesting Findings

GMG and Nestl can make a great partnership...

Nestl corporate collage to give them a view of our products! Vending shots