Global Procter & Gamble

<The transnational consumer-products enterprise>

William Procter

P&G
James Gamble

-It has been selling consumer products for 173 years, with using P&G products 4 billion times a day around the world. -50 leadership brands, 23 with sales of more than $1 billion each.

The distribution and consumer-product rank

50 leader brands
-Fabric and Home care : Bounce, Cascade, Dawn, Downy, Cheer, breze, Mr. Clean -Baby and Family care :Pampers, Whisper/Always -Beauty care : Pantene, Head & Shoulders, SK-II -Health care :Crest, NyQuil, Vicks -Snacks and beverages :Pringles

The distribution P&G.

: , , : :

, , , , , , : , , , , , , , 37 , , , , ,

Global strategies
1) Connect & development model 2) Brand Management System 3) Push the culture

1. P&G's New Innovation Model

How are they going to do it?

R&D

Most companies are clinging to R&D. 1) R&D model was not capable of sustaining High Levels of top-line growth. 2) The explosion of new technologies was putting More pressure on our innovation budgets.

C&D = Connect and Develop

What is C&D?
C&D:
R&D Productivity, External ideas and technology are compounded in this strategy.

- It can be used consumer-products enterprise and fashionconscious businesses.

Why P&G starts C&D system?

-In 2000, P&G couldn't meet its growth objectives by spending greater amounts on R&D for smaller payoffs.
-The external R&D funds are significantly growing.

Difference C&D and out-sourcing

Out-sourcing : transfer work to lower-cost providers.
Connect and Development: finds good ideas and brings them in to enhance and capitalize on internal capabilities.

To do C&D, we collaborate with organizations and individuals around the world.

 Pringles Prints in 2004.

P&G C&D

. (Ninesigma),

(YourEncore), .

(Yet2.com)

Brand Management System

-The technology entrepreneurs work out of six connect-develop hubs.

Ex) China, India, Japan, Western Europe, Latin America, USA. Q. What the technology entrepreneurs do?
-Focus on finding products and technologies that are specialties.

-For example: The China hub looks in particular for cost innovations
-(products that exploit Chinas unique ability to make at low cost).

Q. How they can affect to P&G Company?

-have identified more than 10,000 products, ideas, promising technologies.

Push the culture.

1. To make sure that the best ideas, wherever they come from, rise to surface

2. To continue providing suitable cultural items that are various different culture.

P&G 1. P&G(Procter & Gamble) 2. SCM(Supply Chain Management) 3. P&G SCM CRP , , ( ) (OSB)

ECR(Efficient Consumer Response) Streamlined Logistics Initiatives(SLIs) [ ] P&G SCM ECR |