Business name: Owner:

SBC sh.p.k Rozafa Mulla / Ernest NIMANI

Address:Prishtina: 32 Enver Maloku street, near bakery Qerrimi 1 Peja: 186/4 TMK street ( Peja Decan Highway) Telephone: Fax: Cel: +381 38 (0) 721 490 +381 38 (0) 721 491 +377 44 (0) 844 424; +377 44 (0) 444 528 +386 49 (0) 822 833; +386 49 (0) 666 629 office@sbc-ks.com www.sbc-ks.com

E-mail: Web:

General Company Description

What business we are in, What do we do? SB Computers is founded on April 2007, and companys main activity is distribution of IT products, Services, Business and Personal, whole sale and retail in Kosovo market shares. SB Computers is a company that funcions in cooperation with CT Computers located in Tirana Albania and ComTrade Group Netherlands, which is a an authorizated distributor for many Brand name products such as : Canon, LG, Intel, AMD, Toshiba, Labtec, Logitech, Crypton etc. Mission statement: While our business must continually adapt to its competitive environment, there are certain core ideals that remain relatively steady and provide guidance in the process of strategic decision-making. These unchanging ideals form the business vision and are expressed in the company mission statement.

The mission statement communicates the firm's core ideology and visionary goals, generally consisting of the following three components: Core values to which the firm is committed ` Core purpose of the firm ` Visionary goals the firm will pursue to fulfill its mission The core ideology is not created in a mission statement; rather, the mission statement is simply an expression of what already exists. The specific phrasing of the ideology may change with the times, but the underlying ideology remains constant. The three components of the business vision can be portrayed as follows:
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Core Values The core values are a few values (no more than five or so) that are central to our firm. Core values reflect the deeply held values of the organization and are independent of the current industry environment and management fads. Core values will not change even if the industry in which the company operates changes. If the industry changes such that the core values are not appreciated, then the firm should seek new markets where its core values are viewed as an asset. Our Core Values :
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excellent customer service pioneering technology creativity integrity social responsibility

Core Purpose Our core purpose is the reason that the firm exists. This core purpose is expressed in a carefully formulated mission statement. Like the core values, the core purpose is relatively unchanging and our aim is to endure for decades or even centuries. This purpose sets us apart from other companies and sets the direction in which we will proceed. The core purpose is an idealistic reason for being. Our core purpose is to get bigger as a company, provide better services to our customers in order to assist our clients in reaching their objectives by helping them to better understand their needs.

Visionary Goals Our visionary goals are the superior objectives that the our management decides to pursue. Our vision is a milestone that we plan to reach in the future. Our visionary goals are long- term and more challenging than strategic or tactical goals. There may be only a 50% chance of realizing the vision, but we strongly believe that we can do so. Our visionary goals fall into one of the following categories:
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Target - quantitative or qualitative goals such as a sales target. Role model - to become like another big company in a different market. Internal transformation - For example, to set the goal of becoming number one or number two in every market we serve.

Description of IT industry. The information technology (IT) industry has become of the most robust industries in the world. IT, more than any other industry or economic facet, has an increased productivity, particularly in the developed world, and therefore is a key driver of global economic growth. Economies of scale and insatiable demand from both consumers and enterprises characterize this rapidly growing sector. Owing to its easy accessibility and the wide range of IT products available, the demand for IT services has increased substantially over the years. The IT sector has emerged as a major Global source of both growth and employment.

Form of ownership: 100 % private . Limited Liability corporation (LLC). Company history: SBComputers is in this busines since April 2007 , and has a good reputation in Kosovo Market share. We cooporating with CT Computers located in Tirana Albania And ComTrade Group Netherlands , which is a an authorizated distributor for many Brand name products . SBC is specialized for the IT products and the market development segments , and this made SBC succeed in market shares and earn a great reputation in community. Our Support Unit includes the Finance Departments, Human Resources, Quality, management, Audit, Logistics, Customer Care, etc. Present Problems The luck of bigger capital , in order to expand our business domestically and Abroad provide better services and accreditation of clients.

Most important facts to succeed: The most important factors that made our company succeed are: High motivation and composition in work , capability to work in group and correctness in respecting the deadlines , sincerely , persistence , hard work. Our alternative methods related with this job made us challenge , confront and overcome the work difficulties. Significant challenges the company faces now and in the near future: The significant challenges that our company faces now and in the near future are: expansion in the market shares , new capital will help us meet these challenges And overcome them. Our plans for the future of the business is Growth. We plan to achieve it by providing quality, competitive price , useful services, customer care, best solutions and other services related with Information Technology IT. We Are developing new strategies to continue with business growth, increasing sales, diversification and providing better services to customers . Our time frames to achieve these objectives is the very closed to the future .

Products and services SBC LLC provides both computer products and services to make them useful to small business. The systems include both PC-based LAN systems and minicomputer serverbased systems. Our services include design and installation of network systems, training, and support.
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All Information Technology products . Concentrate on business processes. Keep utilization costs under control while providing the latest IT products. Information distribution, documents, and software quickly and automatically. Deploy new organizational operating processes. Improve internal and external communications. Utilize the latest Internet technologies Train and retrain personnel on almost any topic. Provide IT hardware and software infrastructure support. Maintain a competitive edge. Have advanced security capabilities.

Market Segmentation The segmentation allows some room for estimates and nonspecific definitions. We focus on a small-medium level of small business, and it is hard to find information to make an exact classification. Our target companies are large enough to need the high-quality information technology management we offer, but too small to have a separate computer management staff such as an MIS department. We say that our target market has 10-50 employees, and needs 5-20 workstations tied together in a local area network; the definition is flexible. Defining the high-end home office is even more difficult. We generally know the characteristics of our target market. The high-end home office business is a business, not a hobby. It generates enough money to merit the owner's paying real attention to the quality of information technology management, meaning that there is both budget and concerns that warrant working with our level of quality service and support.

Target Market Segment Strategy We are part of the computer reselling business, which includes several kinds of businesses: Computer dealers: storefront computer resellers, usually less than 2,000 square meter , often focused on a few main brands of hardware, usually offering only a minimum of software, and variable amounts of service and support. Chain stores: these include major chains such as ETC, City market, Neptun shops, etc. They are almost always more than 2,000 square meter of space, usually offer decent walk-in service, and are often warehouse-like locations where people go to find products in boxes with very average pricing and little support. Mail order: the market is served increasingly by mail order businesses that offer aggressive pricing of boxed product. For the purely price-driven buyer, who buys boxes and expects no service, these are very good options. Others: there are many other channels through which people buy their computers, usually variations of the main three types above.

Market Trends The most obvious and important trend in the market is declining prices. This has been true for years, but the trend seems to be accelerating. We see the major brandname manufacturers putting systems together with amazing specs--more power, more speed, more memory, more disk storage--at amazing prices. Market Growth As prices fall, unit sales increase. The published market research on sales of personal computers is astounding, as the Kosovo market alone is absorbing a considerable units per year, and sales are growing at more than 20 percent per year. Market Needs Since our target market is the service seeker, the most important market needs are support, service, training, and installation, in that order. One of the key points of our strategy is the focus on target segments that know and understand these needs and are willing to pay to have them filled. All personal computer users need support and service. The self-reliant ones, however, supply those needs themselves. In home offices, these are the knowledgeable computer users who like to do it themselves. Among the businesses, these are businesses that have people on staff.

Marketing Plan -Market research: We spend time on marketing-related matters customers, competitors, pricing, promotion, and advertising that it is natural to assume that this assists on helping us to learn more about market . However, we benefit from doing market research to make sure we are on track. We use the business planning process as our opportunity to uncover data and to question our marketing efforts. The Marketing Plan - Economics: Facts about our business : The IT business every day is in growth , with new trends and innovations in the market. Trends in target market growth trends, trends in consumer preferences, and trends in product development. The Growth potential and opportunity for a business of our size is getting higher and higher every day. The barriers we intend to entry to keep potential new competitors from flooding into our market: High capital costs High marketing costs Consumer acceptance/brand recognition Training/skills Unique technology/patents Unions Low - Shipping costs

The following facts that could affect positively our company: ` Change in technology ` Government regulations ` Changing economy After-sale services supplied We supply after-sale services such as : delivery, warranty, service contracts, Support, follow-up, and refund policy. Customers ` Our customers consists of these groups : ` Channel of distributor ` Wholesalers ` Retailers ` Intermediary businesses ` End user. All customer categories have their own demographic profile and their specific demands.

Competition Increased competition is being driven by many factors, including the emergence of a global marketplace, the increased number of firms, new technology that makes it easier for firms to enter new markets, and ever-increasing pressure from securities markets to raise shareholder value. Our focus group sessions indicated that our target Home Offices think about price but would buy based on quality service if the offering were properly presented. Availability is also very important. The Home Office buyers tend to want immediate, local solutions to problems. Competitive Edge Our competitive edge is our positioning as strategically with our clients, who are clients more than customers. By building a business based on long-standing relationships with satisfied clients, we simultaneously build defenses against competition. The longer the relationship stands, the more we help our clients understand what we offer them and why they need it.

Marketing Strategy
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The marketing strategy is the core of the main strategy: Emphasize service and support. Build a relationship business. Focus on small business and high-end home office as key target markets.

Promotion: We promote our business by offering a quality products, and services with most competitive prices , advertising etc. Our marketing strategy is proven effective . Advertising Advertising that we use : The Yellow Pages, Newspaper advertising, Magazine advertising, Business cards, Vehicle advertising, Cable TV advertising, Radio advertising, Local website advertising, business events participation (i.e. B2B), Email advertising, Catalogs, Dealer motivation, Word of mouth etc. We apply the mentioned advertising very often , and it has been effective , by increasing the number of customers and sales .

ocation: ` SB Computers Company , 186/4 ,TMK street (Peje-Decan highway) ` SB Computers Branch - Prishtina, 32 Enver Maloku str.-Prishtine ` SB Computers Shop 1 - Prishtina, 32 Enver Maloku str.-Prishtine ` SB Computers Shop 2 - Prishtina, 125 ,UCK street,-Qafa Prishtine ` SB Computers Shop 3 Prishtina,Near Grand Hotel -Prishtine ` SB Computers Shop 4 - Peje,Q.T.Z Burma - Qarshia e gjate-Peje ` SB Computers Shop 5 - Peje, Near Semitronix, Peje ` SB Computers Shop 6 Prizren, Reshat Kajragdiu no.7 We are planning to extend our business all over Kosove, soon there will be opened shops in Gjakova, Ferizaj, Gjilan, and Mitrovica

In the near future we intend to open branches and shops all over the country, and to be present in every town in order to reach the needs of all customers. Customers that come to our place of business can see : That Is convenient, has Parking, Interior spaces, Not out of the way. Is it consistent with our image, Is it what a customer can expect. Our business hours are : Company 09:00 17:00 ( Monday Saturday ) , Shop- 09:00 22:00 ( Monday Saturday ) .

Distribution Channels ` Retail ` Direct (mail order, World Wide Web, catalog) ` Wholesale ` Our own sales force ` Agents ` Independent reps The Organization of the Company Our company organization is structured in Divisions and a support unit ` Planning Division ` Organization Division ` Coordination Division ` Valuation Division ` Control Division ` Support unit Every Division is specialized for the products and the market development segments . The Support Unit includes the Finance Departments, Human Resources, Quality, management, Audit, Logistics, Customer Care, etc.

Personnel
Number of employees : SBC has a team of 22 employees and 25 external Collaborators. Type of labor (skilled, unskilled, professional) and Quality of existing staff : 25 percent of our employees have a university degree as engineers, lawyers, and economists. Only a part of our workers, that are involved in driving, as technicians, cleaning, securities etc have a medium school or low one. Pay structure: Monthly payment Training methods and requirements: - Recruitment of a professional, ambitious and qualified staff through the implementation of efficient programs, Continuous staff Training with the scope of improving performance, Professional development and career advancement through the Companys structure. The correct and documented evaluation of performance for each employee in function of motivation and the correct duties fulfillment for a job position., Staff motivation for encouraging personal skills and improvement of job efficiency. We have taken care to increase the knowledge of our workforce through special training program. The priority is given "on job" training. Present Workforce Human Resource development: The Human Resources Department plays a vital role in the general function and activity of the Company.

Management and Organization

President & CEO

VP Sales Director of sales

Vice President

Chieff officer

Director of marketing Sales assistant Managing director Marketing manager Marketing cordinator Technical support 1 Technical support 2

Tech. Support Manager

Executive Summary
By focusing on its strengths, its key customers, and the underlying values they need, Kosovo Market will increase sales to more than 10 % in four years, while improving the gross margin on sales and cash management and working capital SBC is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is not inherently a do-it-yourself prospect. SBC seeks to fulfill the needs of customers and become the leader in business information technology for its region. SBC provides both computer products and services to make them useful to small businesses. Our services include design and installation of network systems, training, and support. SBC was founded as a consulting-oriented value added reseller (VAR), became a reseller to fill the market need for personal computers, and is emphasizing service and support to differentiate itself from price-oriented competitors. Our locations are approx. 3,000 square meter in total, located conveniently close to the downtown area. It includes a training area, service department, offices, and showroom area. SBC is a privately-held Corporation owned totally by its founder and president, Rozafa Mulla and Ernest Nimani . The firm includes 32 employees, including the president and four managers. Our main management divisions are sales, marketing, service, and administration. The service department handles service requests, support, training, and development. The last study we made has retail sales growing at 5% per year, while Web sales and direct sales are growing at 25% or 30%.

We currently depend on newspaper and media advertising as our main way to reach new buyers. We will be refocusing on our core message of service through radio, cable TV, sales brochures, direct mailers and newspapers. We need to sell the company, not the product. We sell SBC, not Canon, Toshiba, Logitech , Labtec, IBM, Hewlett-Packard, or Netgear, or any of brand names. Objectives ` Sales increasing to more than 4.000.000,00 Eur by the fourth year. ` Bring gross margin back up to above 30%, and maintain that level. ` Sell 1.5 million eur of service, support, and training by 2012. ` Improve inventory turnover by 2012. Keys to Success ` Differentiate from box-pushing, price-oriented businesses by offering and delivering service and support -- and charging for it. ` Increase gross margin to more than 30%. ` Increase our non-hardware sales to 20% of the total sales by the fourth year. SBC is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they need to run their businesses as well as possible, with maximum efficiency and reliability. Many of our information applications are mission critical, so we give our clients the assurance that we will be there when they need us.