MONSANTO

By: Anubhuti

INTRODUCTION
The Monsanto Company is a U.S company Based on multinational agricultural biotechnology corporation. Founded at St. Louis, Missouri, U.S. in 1901 Founded by John Francis Queeny Chairman: Hugh Grant Headquarters are at Creve Coeur, Missouri, U.S.

Continued
Mainly deals in herbicides, pesticides and crop seeds. 21,035 employees 404 facilities in 66 countries. In U.S. 10,317 employees are there n 146 facilities in 33 states.

HISTORY
1901 John F. Queeny founds the original Monsanto. His wife was Olga Monsanto Queeny. The first product of that company was saccharine. 1945 The original Monsanto produces and markets agricultural chemicals, including 2,4D. After that Agriculture Division was established.

Today s Monsanto Company

Monsanto announces Project SHARE (Sustainable Harvest - Agriculture, Resources, Environment) a sustainable yield initiative to improve farmer lives in India. Project SHARE, a pilot project in association with ISAP (Indian Society of Agribusiness Professionals), aims to improve the socio-economic conditions of 10,000 small-marginal cotton and corn farmers in 1,100 villages across within four years, by increasing their crop productivity.

Vision of the Company

"We will deliver high-quality products that are beneficial to our customers and for the environment, through sound and innovative science, thoughtful and effective stewardship, and a commitment to safety and health in everything we do."

Mission statement
Monsanto Consulting is dedicated to saving the consumer thousands of dollars in fees, by teaching them how to settle their debt, on their own, instead of hiring a debt settlement company to do it for them. Monsanto Consulting is committed to excellence in client service, providing the best in debt settlement training and mentoring to consumers experiencing financial hardship.

Monsanto in India
In India, Monsanto is present under three entities: Monsanto India Limited (MIL) A subsidiary of the parent company, MIL is the only publicly listed Monsanto company outside USA; Focuses on maize seeds - Dekalb, India's largest selling hybrid maize seed brand) and agricultural productivity - Roundup, the world's and India's largest selling glyphosate herbicide.

 Monsanto Holdings Private Limited (MHPL) 100% wholly-owned subsidiary of Monsanto Company; and 26% Stake in Mahyco, focused on marketing Paras cotton hybrid seeds withBollgard and Bollgard Btcotton technologies, and Seminisvegetable hybrid seeds.

 Mahyco Monsanto Biotech (India) Limited (MMB) 50:50 Joint Venture between Mahyco and MHPL, which markets Bollgard and Bollgard II Bt cotton technologies to seed companies.

Porter s Five Forces

Threats of new entrants Bargaining power of supplies Bargaining power of customers

Competitors rivalry

Threat of substitute

Bargaining power of customers

Customers are fragmented: insignificant influence on product or price Easy to buy alternatives from others: no (Roundup) Financial power: low (might need debt for buying from Monsanto) Could make the product themselves: no

Threats of new entrants

Economies of scale: larger scale Absolute cost barrier: high (research reglementations) Government policies: not against new entrants Differentiation: low Switching costs: high Access to distribution channel: good

Competitor s rivalry
Competitors: few Market growth: stable Industry size: 49% of Germany used for agriculture issues Similarity in products: low Level of fixed costs/ exit barriers: low, R&D exists, just line extension Range of products/ service: small

Bargaining power of suppliers

Only for single needs: construction of green house (low dependency) Suppliers (e.g. Logistic companies) Not dependent on few suppliers

Threats of substitute
Low

BCG Matrix

Corn seeds (57%) Cotton seeds

Low Linolic Oil ( Vitsine)

Round-up ready soybean seeds (19%)

Genetically engineered food Round-up