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 ISD is a collaboration of mindsets, ideologies and the keen desire to
deliver excellence in the field of creative communication & strategy.

The Ideas Strategy Design Group was set up in Dubai in the year
2002 and expanded into other markets including India and the USA
(with operations in Mountain View, California, Bombay, Bangalore &
Kolkata, Vietnam (Ho Chi Minh City), Canada (Ontario), Mauritius
and the UK (London) as well.

2

ß 
 

 e cannot go after thousands of

men until we learn how to win one.´

- Claude Hopkins
Ö Brand building is not a lip-service exercise.

Ö It is a relationship building mission

between the consumers and the providers
of products and services.

Ö This is the focus of ISD in its everyday

activity.

Ö Linking µBrand insights¶« Leading to a

persuasive communication strategy
and a portrait of the brand¶s soul.

Ö This is the task ISD is at home with.

Ö This is the very reason of its being.

 K

ISD is committed to
create for its clients
µThe Competitive
Advantage¶ in the
marketplace
through incisive
strategy, cutting-
edge creativity, cost
effective & neutral
media and sensitive
PR« all in synch
with up-to-date
technology.´
 ß
   2  


Presently in UAE, UK A complete Creating &

India, USA, Canada, 
 nurturing Brands
Mauritius and  
Vietnam. Plans to Technology driven
offering 360*
expand into other communication
communication
S E Asian markets models that will
solutions
give a leap-frog
Core competency as
e are  vendors advantage to clients¶
a Communication
but
  product/services
Consultancy partner

Experienced Corporate image

management with building
global / regional
expertise supported
by strong local
entrepreneurial
support
   

Harnessing technology to bring in a sustained competitive advantage to

Clients¶ products/service

2   , ,
    , 2  2 ,  &  

 
 are our initial forays in to this limitless possibility to create major
disruption in the field of communication

Showhow2.com
 2   

Brand Knew is a one of a kind

knewsmagloid that provides a
holistic perspective on the world of
brands and branding. Offering a
distilled compendium of high brow
features and in depth articles that
keep readers from the marketing &
branding fraternity in close
engagement with the brand eco
system. In a nutshell, positioned as
the Harvard Business Review for
people interested in this space

Right now has a Print & Digital

Edition in the markets of India & the
M East. Reaches out to !"""""
primary readers every month


Showhow2.com is the ISD Group's

foray into the web space. Its a
model that leverages the power of
the Internet, Video & Search to
demystify the world of gadgets &
technology. Based on Howard
Gardener's Theory of Multiple
Intelligence, the portal straddles
the entire value chain right from
pre sales to post sales, positively
impacting the brand, the supply
chain and the end user to
optimise their investments in
gadgets & technology

Brands that have embraced this

Showhow2.com
concept include # $  $
2 $
 $ K
 $
 $  $   etc
2  2 

A spirited congregation of brand

growers and cultivators who come
together periodically in settings
that are eclectic, themed, relevant
and entertaining to both soak in
and disseminate knowledge and
intelligence on the world of brands
and branding in a manner that is
non intrusive, passionately
engaging yet unassumingly
informal

Brand Bar is for the community of

brand farmers across business
segments who believe that
building and nurturing brands in
today¶s marketplace is a perennial
process
   


State of the Art is a platform that

facilitates young talent from
around the world who find their
freedom of expression in paintings
and works of art. The platforms
are in the form of display
galleries, road shows and
exhibitions and private screenings
backed by the marketing and PR
clout of the Group


IQ is a complete turn key provider

of design and execution of interior
spaces within residential,
commercial and retail
environments. As a brand
consultancy, it provides us with
great strength to actually
implement brand guidelines and
aesthetics without having the
need to outsource the same. ith
its state of the art joinery, trained
manpower of more than 200
people and a 30000 sq foot
showroom right in the heart of the
business district of Dubai, IQ
lends a solid credence to the
Group's overall dynamics
  


 ß

Ö Crisis Management

Ö One-on-one interviews with

main newspapers, magazines,
online & TV channels

Ö Conferences

Ö Articles on research/industry

Ö Case studies

Ö Corporate Image Building

Ö Thought leadership

Ö Product launches
   
The combined entity has an aggregate
strength of almost 60 professionals
combining an eclectic blend of
experience & youth, energy & passion,
straddling creative, strategy, account
planning, film production & media
services.
V

Currently the geographies include

   

  
  K

V
2  
K 
 
K 

   %
   
All mainstream ATL
communication All BTL
Brand strategy across media touch Communication Social Media
and points Including both internal & Strategy
Implementation Print, Outdoor, external
Television, Online,
Radio etc

Media:
Brand Research, Retail branding
Digital
identity/ planning, & Visual
Marketing
guidelines buying merchandising
& placement

Exhibitions /
eb &
Audio Visual Road shows PR & Image
multimedia
productions Events: Design, Management
development
fabrication
      
§MCG Infrastructure & Engineering

Automobile Banks & §inancial Services

Jewellery §ood & Beverages

Real Estate Consumer Electronics

Consultancies Education & Training

Apparels eb verticals

Travel & Tourism IT & Peripherals

ines & Spirits Interiors & §urniture

Hospitality
   
 ß


 

r
 
 r
- Advertising
- PR
- Publishing
- Digital Media
- Branding & Identity
- §ilm Academy

T: +971 4 2971 228

E: info@groupisd.com
www.groupisd.com
  
    

India - Mauritius - UAE - UK - USA - Vietnam