|

  


 
||     
á





 


 
   



 



 |

   
|
|     
Will provide food to office-goers and residents
of some particular regions in the city of
Kolkata. Just delivering the lunch boxes from
home to office does not make any sense for
the office goers in Kolkata, so to increase our
revenue, it is mandatory that we have a
cooking unit to serve hot and delicious food to
office goers.
 Ö

 



  
    
 á

ihe product is simply food. ihe food will be
distributed to all the office-goers and also to the
home-makers and old age people who are willing
to subscribe for the service. ihe food will be
packed in aluminum foil because according to
survey around 83.75% of the people have given
preference to it. ihe main USP of our food service
is that we will provide DAY-FOODS i.e seven
different dishes in seven days a week. If customer
prefer then we are also ready to provide
medically approved foods to them. We will also
provide vegetarian food on selected days
according to customers͛ preferences.
 á 

ihe price of the food package will vary from

Rs.1000/- to Rs.4000/- per head. We have
kept the price in broad range so that our
service is affordable to a broad range of
people. Moreover, if anybody wants to try our
service for a week, we also have our price
package in weekly and monthly basis.
 á 
Saltlake, Beckbagan, Sarotbose load. Reasons for
choosing saltlake is that it is still a virgin and
unchattered territory when it comes to Dabbawala
Office and Home food delivery services. Moreover,
many of the MNCs do not have canteens and even if
they have, the canteens are not the standard ones.
Secondly, the roads of saltlake are extremely dusty,
and in some regions, the roads are dotted with
shabby hotels which are very unhygienic. iherefore,
saltlake is our obvious choice as price is not the
constraint for the techies , and due to unavailability
of competitors prices a shade over normal can be
tagged.
 á





we will distribute leaflets, and will visit offices to

promote and to acquire our client base. If
clientbase gets increased, word of mouth
publicity can be an important mode of
publicity. Most importantly, most of the
people have shown interest in our service and
most of them agreed to subscribe for their
family also.
 á á  
ihe area that we mainly cater our service are Saltlake,
Beckbagan, Sarotbose load. Reasons for choosing
saltlake is that it is still a virgin and unchattered
territory when it comes to Dabbawala and food
delivery services. Moreover, many of the MNCs do not
have canteens and even if they have, the canteens are
not the standard ones. Secondly, the roads of saltlake
are extremely dusty, and in some regions, the roads are
dotted with shabby hotels which are very unhygienic.
iherefore, saltlake is our obvious choice as price is not
the constraint for the techies , and due to unavailability
of competitors prices a shade over normal can be
tagged.
 YY
 YY

As 92.73% of the surveyed population have

agreed to subscribe for our HOME DELIVERY
service, therefore, it is expected that the
business will be a profitable proposition as we
will have a huge client base. Moreover, it is
very important to keep a broad price range as
͞Price is a major determinant in choosing the
service͟ grabbed nearly 100% positive answer.