Leveraging Mobile Technology as a Game Change for

Development*
June 09, 2010

*connectedthinking PwC
 Millions of citizens waste hours on end, attempting to access
government information and services that should be rightfully
theirs

PricewaterhouseCoopers Slide 2
 Agenda

1 The changing landscape:

Government Service Delivery
through Mobiles

2 Financial Inclusion and Identity

authentication through mobiles

3 Evolving Education Delivery

Mechanism through mobiles

PricewaterhouseCoopers Slide 3
  Mobile telecommunications
system in India is the second
Evolving Mindset… largest in the world

 More than 500 million mobile

phone users in India…

 More than 100 million rural

mobile subscribers

PricewaterhouseCoopers Slide 4
Case of Bahrain…“Serve on the move”

 Mobile Portal: www.bahrain.bh/mobile

 National SMS: 4949 Batelco, 88311 for Zain users

 The mobile channel of the Kingdom went live in May 2009.

Currently 40 services are provided on the mobile.

 All services are available in Arabic as well as English

languages.

Mobile services are categorized into 3 groups

(a) Informational services --> Flight information, Currency Convertor, etc.

(b) Transactional services --> Check you blood record, tracking of postal packages, graduate examination results, etc.
(c) Payment services (still under development) --> Electricity Bill payment, traffic contravention, etc... payment will be
through credit card. Card details will be stored in the database.

Ministry of Education enables the individual to obtain information related to examination results in the Kingdom of Bahrain by
entering the personal id, date of birth and block number.

PricewaterhouseCoopers Slide 5
Case of Bahrain…Service usage statistics for top 10 Services –
June 2009
5471
5500 WAP
Total W AP Hits- 13,039 Total SMS – 3,063
5000 SMS
4500
4000 3787

3500
3000
2500
2000 1727

1500
1052
914
1000
553
500 345 238 317
190 105 150102 119 126 25 204 187
18 62
0

PricewaterhouseCoopers Slide 6
Case of Singapore…“Go Mobile with Government”

 More than 100 services provided

through mobiles
 Citizens and businesses can access a wide array
of government services through mobile phones.
Some key services include…

• bank account balances, property,

investments, and personalized messages,
• e-Appointment alert – SMS sent to persons
one day before appointments,
• access to weather forecast information,
• citizen alerts, library books due, passport
renewal, road tax renewal, household TV
• public crime alert services via SMS of crimes in your neighborhood,
• key economic statistical SMS service providing national economy estimates,
consumer price index, wholesale trade index, and others, and
• traffic information and payment of traffic offenses

PricewaterhouseCoopers Slide 7
Mobile services changing lives of common man in India

• Agriculture queries
• - Agriculture related queries solution provided through SMS to farmers.
and redressals, • - Service provided by Department of Agriculture, Government of Haryana
Govt. of Haryana

• - Improved flow of price information

• Fishing industry in
• - Reduced waste (6% of the fish were unsold before cell phones)
Kerala • - Fishermen‘s profits up by 8% and consumer prices going down by 4%,

• Dr. SMS – an SMS • - Idea is to enable people to use their mobile phones to receive information
on health resources
based Health
• - Provide the user with a comprehensive list of medical facilities available in
Information System, that locality, like hospitals having expertise in medical specialties, Doctors
Kozhikode, Kerala etc

• - myDemSoc (my Democratic Society) uses mobile phones, SMS text,

• myDemSoc, mobile phone retailers, phone and internet kiosks as well as home internet
Chandigarh as the contact and interaction points for ordinary citizens for
engagement with government and representatives.

• SMS Integrated Public • - Enables the citizens to send SMS to the MCC control room about civic
Grievances Redressal problems.
system, Mysore City • - Time limit stipulated for addressing every problem and if it is not solved
Corporation the complaint will be forwarded to the mobile of the MCC Commissioner.

PricewaterhouseCoopers Slide 8
Case of NDMA…mobiles during in Disaster Management

Mobile Application - Floods, Cyclone, Tsunami (Disaster Management)

SMS Based
 SMS Alerts can be sent to citizens in a local language thru a web interface from departments
end.
 Using SMS Push to send disasters alerts to various levels from the grassroots and also inter
and intra government
 Using SMS Pull to get information on the status of Post disaster situation
 SMS alerts to government officials and members of the gram panchayats about impending
disasters such as a Bird Flu outbreak.

Voice Based
 Department can broadcast to citizens on an emergency.
 Time to time information to citizens on post disaster situation.

PricewaterhouseCoopers Slide 9
 Agenda

1 The changing landscape:

Government Service Delivery
through Mobiles

2 Financial Inclusion and Identity

authentication through mobiles

3 Evolving Education Delivery

Mechanism through mobiles

PricewaterhouseCoopers Slide 10
Case of SBI Tiny (Andhra Pradesh)…Financial Inclusion in action

 `SBI Tiny', the no-frills account

targeting villagers provided in
Medak district of Andhra Pradesh

 A microchip in a smart card

stores a customer profile,
including photograph, fingerprint
and transaction details

 SBI's Tiny Cards are

connected to the network
through a mobile phone or
point-of-sale machine. They
are used along with handheld
devices with fingerprint-
scanning facilities

PricewaterhouseCoopers Slide 11
Can mobiles be used for identity authentication?

• Maharash
• - Complainants also submit their mobile numbers
tra State
Police and e-mail IDs.
online E- • - After this, a unique code is sent to mobile
Complain number for identity verification. This code then
t needs to be filled in by the complainant for
Registrati
on authenticating the complaint.

• - The authentication is envisaged to happen

through mobile phones.
• Unique ID • - The system will enable retrieval of
Project information within seconds by navigating a
person’s fingerprints taken on a cell phone to
the central database.

UID Offers a huge potential for developers in the area of Governance. Applications can be developed to
enable users to fetch land records, court case records, health records, etc. after proper authentication of
the user. Open APIs from UID project can be embedded in the application for this purpose.

PricewaterhouseCoopers Slide 12
 Agenda

1 The changing landscape:

Government Service Delivery
through Mobiles

2 Financial Inclusion and Identity

authentication through mobiles

3 Evolving Education Delivery

Mechanism through mobiles

PricewaterhouseCoopers Slide 13
Leveraging Mobile Technology for Education

 Low cost and expansive reach…huge potential, particularly in developing

countries
 Potential to deliver education ‘anytime, anywhere’
 Capable of overcoming infrastructural divide between rural and urban
areas

Currently, use of mobile phones is predominant in informal educational programmes

such as for
• Promoting Adult Literacy

• Disseminating information regarding health, agriculture, fishing etc.

• Support Services in education programs

• Support Services for distance education programs

PricewaterhouseCoopers Slide 14
Popular M-Learning Technology and Uses:

Short Message Service (SMS), Multimedia Service (MMS) and Tele-Conferencing have been
used extensively in the education space across the globe.

Educational Purpose Technology Used Countries

English Language Training SMS, MMS India, Philippines, Mongolia
Complementing Distance Bangladesh, Philippines,
SMS
Education Mongolia
SMS, Tele- Bangladesh, United Kingdom,
Training Teachers
conferencing, PDA’s Finland
Conducting test/quizzes SMS Thailand
Teacher-Parent
SMS USA, India
Communications
Exam Time Tables and Results
SMS USA, UK, India
via Text Message
Absenteeism Alerts SMS USA, UK
Educational Messages SMS, MMS Kenya, Philippines

PricewaterhouseCoopers Slide 15
Some Cases (1/2)

• Bharat Sanchar Nigam Limited (BSNL), one of the largest telecom service
providers with the widest reach in the country has launched ‘Learn English’
• ‘Learn English’, India a spoken English Mobile learning program. It is currently available in nine
regional languages for two levels – basic and advanced

• In-Service Secondary • The In-Service Secondary Teacher Training program in rural Bangladesh
used mobile phones to conduct training for secondary school teachers.
Teacher Training Trainees used SMS to reply to assessment questions and conferencing
Program facilities were used to communicate with the trainers.

• Molave Development • The Molave Development Foundation Inc. (MDFI) used mobile technology
to teach Math and English to citizens of Philippines. Math and English
Foundation - teach modules were created and designed in a way that SMS quizzes and tests
Math and English had to be passed in order to complete the modules.

• Bangladesh Virtual Classroom was initiated to make the pre-recorded

• Bangladesh Virtual lesson plans at Bangladesh Open University more interactive. This Virtual
Classroom Classroom uses SMS to enable Question Based Participation (QBP) for its
students.

• Text2Teach enables teachers to simply use the mobile phone to order video
• The Philippine - clips, which are then delivered via satellite, stored in the media master, and
Text2Teach viewed on TV. New videos are accessed by downloading them through the
mobile phone, using Globe‘s 3G technology.

PricewaterhouseCoopers Slide 16
Some Cases (2/2)

• Public and private K-12 schools use e2Campus text and voice messages to
• USA - e2Campus communicate with parents, teachers, staff and others during emergency
situations and routine events.

• Schools post the information on the portal. There are options whereby
parents could receive an SMS which would be a reminder to go to the
website and access complete information. More than 60 schools in
• my-lyceum.net Bangalore have tied up with Pac Soft Solutions Ltd to offer this facility.
Schools send SMS to parents on practically everything - from sending
exam alerts, marks updates & fee dues

• National Network of • National Network of Education (NNE) is a pan-India conglomeration of 46

educational portals launched by Pragati Infosoft Pvt. Ltd.
Education, India Exam results can be known through SMS

• BridgeIt project is providing teachers in primary school with access to a

• Philippines and variety of digital video content in Maths, Science, English and life skills for
Tanzania - The BridgeIt use in their classrooms. This is done through the use of mobile phones
project which activate digital files on the server to be delivered to a mobile phone
or a DVR, and later viewed on TV during a class session.

• Mobile games in AIDS education allows young people to learn and

• Africa, Kenya -The understand dangers of HIV and AIDS by playing games on their mobile
phones. Currently three cell phone games are offered: a quiz game that
Games4Life provides general information on HIV and AIDS in a question and answer
format and Java-based football and helicopter games.

PricewaterhouseCoopers Slide 17
Anytime, Anywhere Access to Education…Framework for
delivery education through mobiles
Key Considerations & Challenges
• Reengin
eer
• Increased Expectations of Students
process
flow -Comparison with actual services

• Mobile Infrastructures
• Institutio • Engage
nal Students
framewo /
rk Teachers • Fitting Mobile application devices in
the education delivery Technologies

• Balancing Efficiency, effectiveness

and cost reduction concerns

• Localize
•Infrastructur d and • Innovations in devices and options for
e Customi connectivity and data exchange
development zed
content
• Screen size and amount of data
being exchanged

PricewaterhouseCoopers Slide 18
Thank You !!!

PricewaterhouseCoopers Slide 19