Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
RESEARCH
On
1. Personal
2. Cultural
3. Social
NEED FOR STUDYING BUYING BEHAVIOR:
Hyper/Super
Kiranas Khadi Stores
Weekly Markets
Department Stores
Mom and Pop Ration Shops
Villages Fairs
Shopping malls
Types of consumer in retail mall
Focused Fulfillers
Reasons:
- All products are available under one roof.
- Saves money on transportation
- Card money can be used.
- Use of vouchers
- Discounts & offers
ENVIRONMENT IN SHOPPING MALLS:
Reasons:
- Attractive infrastructure.
- Air-conditioning
- Rolling steps
- Entertainment
WHETHER PEOPLE LIKE SERVICES PROVIDED?
PEOPLE VISIT DIFFERENT MARKETS:
PEOPLE VISIT MALLS WITH:
FREQUENCY OF VISITING MALLS:
EXPENDITURE:
MODE OF PAYMENT:
PURPOSE OF VISITING:
TYPES OF PRODUCTS:
TIME SPENT IN MALLS FOR SHOPPING:
OCCUPATION & EXPENDITURE:
DISCOUNT SEASON:
NEGATIVE EXPERIENCE:
NEGATIVE EXPERIENCE:
We found out that people were not happy with the safety standards of the mall
We also found that people were not happy with the after sales service .
Small proportion of Consumers were not satisfied with the response from the
working staff.
Customers were also unhappy with the long queue for bill clearance .
Conclusion:
The marketers always look for emergent trends that suggest new
marketing opportunities and here in India a lot of opportunities are
available.
BIBLIOGRAPHY:
* Websites:
wikipedia.com
scrap.com