Matthew Bellows

GM Floodgate
matthew@floodg.com

David ‘DC’ Collier

CEO, Pikkle KK
dc@pikkle.com
Innovation target

In-game

Connectivity

Out-of-game
In-game!
Flitzer (Handygames)
Keep your streaker away
from the cops during the
World Cup matches
Moves like:
Pompon-Chick, Tail-Wag,
Goalpost-Sucker
 demo
Nice Lil Puzzle Games
Slyder (Mobliss/Sandlot
Games)
Tower Bloxx (DChoc)
Monkey Pole Climb (Paul
Carruthers)
 demo
Planet For You by Capcom
Very accessible RPG
3D “globe” to get
between different parts of
the game
Then battle monsters
Horror Games
Resident Evil: the Missions
(Capcom)
100 short timed missions.
Unlockable characters.
Alone: The Horror Begins
(Centerscore)
Darkest Fear I & II (Rovio)

Darkest Fear
movie
Hudson : emoji puzzle
Create “word chains”, but
using graphic symbols.
Computer says:
animaL
Ends in “L”. So you can
say:
Lamp
But, you have to find the
picture for “Lamp”
Spinblocks 360
(Centerscore)

Will be released with a level editor

too
Extensible
games
Level Editors for Mobile
Games
Pixeline Zoo
Push the hay into the
hippo’s mouth & level
editor
Pinball Factory
(Airborne)
Import and image,
place the bumpers, and
upload
Mile High Pinball
(N-Gage)
QuickTime™ and a
80Sorenson
Screens
are
Video 3 decompressor
needed to of
see adventure
this picture.
pinball
2 Player bluetooth,
web based high scores,
level editor.
 Episodic Games/Series
Fantasy Warrior II Good & Evil
(DChoc)
Ancient Ruins 1 to 4 (Handy
Games)
Era of Eidolon (WataGame)

QuickTime™ and a
YUV420 codec decompressor
are needed to see this picture.
SmartPhone
and Palm
Smartphone/Palm Mobile
Games
ATLANTIS Redux Bundle
(Tetraedge)
15 meg game! $14.95 on
Symbian or MS Smartphone
!PyroManiA!
(WildGamer)
Battlecake
(Herocraft/HiTech)
Grab a cake and attack!
Connected!
Multiplayer/Networked Car
Racing
Asphalt Urban GT
Multiplayer (Gameloft)

Need for Speed

Underground (EA)

Everything we asked
for…
Networked, multiplayer,
etc.
Better performance than QuickTime™ and a
YUV420 codec decompressor
imaginable only 2 years are needed to see this picture.

ago
Limitations of the
medium
 Puzzle-Bobble Online by Taito
“Battle” type Real-time
puzzle-bobbling!
After the battle you can
send “one-key” taunts to
the other side. Very polite
ones…

(C)TAITO CORP.1994,2006
Pet Trap by Mikoishi
Uses a game mechanic
that works well for head-
to-head realtime
gaming: the ”pipe
dreams” slow water
mechanic...

Flow:
Create a unique gamer tag
Enter the global game
lobby and challenge
players
Play head2head with
someone in the next room
or the otherside of the
world
Track global leader boards,
download new levels and
rate the games
Pet Shop (Floodgate)
In-game locations
synched to player
locations for LBS phones
Unlocked pets, awards
and items downloaded
from the network
Talent show competitions
between pets in your
town, city, state and
country
Path of a Warrior by Gamevil
RPG with really deep
offline standalone, and
online battle against other
players.
$10/month flat rate “all
you can play” – the right
price for young people
(compares to normal $3
per DL or $25 flat rate)
Finally a business
motivation for developers
to make multiplayer
games!
IMO by Com2Us
Massively multiplayer
Korean epic.
Like Online games, it
enables Hack&Slash
format so that it will be
accessible to not only
Mobile RPG users but also
Online game users
Mobile Fantasy World
 PC and
Mobile FMC
fixed-to-mobile convergence
Mobile/PC Cross Platform
Star Wars Battlefront
(Mikoishi)

Conspiracy Corporate Warfare

(Evil Machines)
Ragnarok (SkyZone)
Hinter Wars (Activate/Nokia)
QuickTime™ and a
Microsoft Video 1 decompressor
are needed to see this picture.
The Sims2 (EA)
More hardcore RPG’ing
Amazing web integration
Just not as fun as the N-
Gage version…
Out of Game
experience
 DuoGate from KDDI
DuoGate = two entries: access
from both the PC and the
mobile phone.
Super sticky user-generated
content: DuoMail, DuoBlog,
DuoAddress, DuoSnap,
DuoMusic
This year number portability
hits japan.
“one-way” content has no
stickiness with users – you can
get the same games on any
carrier.
But if the user has their own data
on the system, they are less
http://snap.duogate.jp/field/
likely to switch carriers.
MoSoSo
mobile social
software
aka SNS social networking apps v
Vodafone SNS “V-Town”
A mobile community
announced by Vodafone
Japan.
Mobile Game Town
SNS and game
community
Get points by signing
up for other commercial
sites!
Spend points decking
out your character
Gocco by Index
Japan’s largest mobile
SNS
240,000 users
Create a personal “card”
and then exchange it with
your friends
Friend list, diary, blog
tools
http://www.gocco.jp/
NEW
NEW
Getting started with
MoSoSo
DodgeBall (google)
Rabble (ex moviso guys)
PeepsNation
Personal home-pages
#1 site: Mahou no Island
(Magic Island)

Also Forest-Page:
100M page views/month
55K new users register
month
67% are late teens (16-19)
Avatars
Jamango Island by U-F-T
A virtual island with real
people and virtual characters
Access from WAP, J2ME, PC
Toro, surfer. Lola, student.
Crash, rock-club owner. Nora,
stripper!
These “lead characters”
interact with real users in the
world, and even keep their
own diaries.
http://jamango.com/
Avatar Studio + games by G-
Mode
One central “avatar buy
and sell parts” appli
You can then use the
same avatar in many
different online games.
Messaging
Mini-Lovey by GameVil
(Korea)
Tamagochi which lays eggs
After you raise one character to
full size, it lays an egg that you
can send to your friend (in order to
do sort of super distribution).
When you send the egg to your
friend, somebody has to pay for it,
which can be you or the person
who wants to receive it.
If you decide to pay, a premium
SMS is sent to the other user. And
when the other user downloads
the game, the payment is charged
to you.
 demo
Deco-mail
Docomo’s hit platform this
year.
html email platform that
has created a new
messaging business
Contrast this with the
failure of MMS…

Copyright(c)1998-2006 by KF STUDIO.All rights Reserved.

Hello Messenger by KDDI
“push-to-talk” VOIP goes to the
next level
Up to 5 folks can chat with
Avatar
Voice
Text (including emoji)
and Pictures!
It also has the Push-To-Talk,
walkie-talkie style
communication service.
KDDI claims: their service is
superior because of the ability
to communication via voice, text
and images (photos) altogher
Targeted at high-school female
students, who are considered
heavy text message users.

©Yamashita Kohei/mountain mountain

Emotion Mail
Your phone reads your incoming mail
and based on the content the
characters expression changes.
Character shows on the outside mini-
LCD so you don’t even have to open
the phone!
Real-related
Fantasy Sports Apps
Mobile League Sports Network
Sports Picks (Dchoc)
Danger & T-Mob DK
ESPN built a whole MVNO on
fantasy sports
The Shroud (Hardcore 3D)
GPS RPG & International Farmer’s
League

Add movie
LBS Games

Yes, they still exist!

Journey/Journey II
(Mopius)
RealReplay coming?
Swordfishing from Blister
Entertainment
IdolMaster / Namco
Rockstar sim: you’re a TV
show producer managing a
star’s career.
Board-game type
progression helps you pick
up different skills for the
character
Take shots in game in the
arcade, then use them as
screensavers on your phone
Konami: Beat-Mania
Customize on the phone, play
in the arcade
Based on your arcade points,
you can then access the same
from the phone and change the
in-game arcade experience
Creates a hierarchy between
players, cos you can see things
in the other players game you
haven’t managed to get yet –
kind of like avatar items, but
in-game
Music ID and Purchasing
Shazam/Cingular MusicID
Integrated identification
and purchase (tone,
image, MP3)
Lets Get Our Driving License! By
Asobism
If getting a driving license
in the real world was this
easy!
Google Mobile
Suite of apps
WAP & J2ME
Search, SMS
queries, Froogle
shopping, maps
and directions
All without the
carriers!
Advertising
Advergaming Continues…
Coke, Range Rover
Mobile Games (Blue
Sphere)
Agencies setting up
mobile groups and
selling product
placement in games
Dovetails with increased
interest in search and
mobile search
Mobile TV ads on Sprint
AgaGame demo
( www.agagame.jp )
High-quality java games
for Free!!
Advertising “points”
model.
When the game launches,
you get a choice of two
ads. You have to click
through and go to one of
the destination sites,
check that ad, and only
then can you get “points”
to continue the game.
mobile payment
systems:
Felica++
The internet is not the only network…
- Natsuno Takeshi
DoCoMo iD credit card
Docomo has launched their own credit
card.
High-end branded status image.
Use your phone (with Felica), or the normal
plastic card, on the same account
iD = “i” as in i-mode
Keitai-Coin by KLab

Now you can pay users to play your

games!
http://kcoin.jp/pc/index.html
Users get points for looking at ads,
signing up their friends etc.
Partner companies (eg an advertiser)
signs up with the kcoin service to allow
them to PAY users CASH to look at their
ads.
The points are sent to the users phone as
Edy e-money, so they can immediately
use it, or cash it in.
Town Pocket: Felica
Promotion
In-store pods you touch with
your phone
Collect ‘em all 
http://
www.urahara.org/townpocket/top.html
Toru Ｃ a
Next generation Felica!
For example, when a user
buys a CD at a store using
DoCoMo's "Osaifu-Keitai"
mobile phone with wallet
functionality, they can
wave their DoCoMo phone
in front of a reader/writer
to receive information
about the CD, the artist,
any promotional coupons
offered by the artist's
recording label, and more.
 demo
M-commerce: GirlsWalker
Japan’s leading mobile commerce
site
9M registered members buying stuff
on a daily basis!
Secret of their success: very small
target of high-spenders
The US approach to m-
commerce

(sounds of crickets chirping)

Media
 demo
Phone UI take-over
Customize everything inside
and outside the phone, down
to the whole application
menu!
The hidden “drama menu”
easter eggs!
LISMO from KDDI
KDDI launched LISMO,
their mobile music service.
Social Merchandising
Includes “uta-tomo”: social
based music search:
find out who else likes this
song, visit their personal
page, leave comments, …
“Location-based” music
search:
What is the most played
song in this street?
Toshiba phone has a 4GB
HD, just like the iPod nano.
Using da
hardware
Camera Games!!
Kick Real (Siemens)
Devil Darts
Photo Aquarium
(Mobcast/KDDI America)
ARTennis (mobile ping pong)
SuperStar by AreaCode
Sticker-based street game designed for the city of Tokyo.
Ran in conjunction with Ubicomp 2005.
Players collect Puri-Kura stickers using their cellphone
cameras and Mobot image recognition software
When you collect a sticker you form a link to that player –
from now on whenever she scores points, you do too, and
vice versa
Online flash app allows you to explore your superstar
network
Relax to Win Mobile (Vyro
Games)
Galvanic Skin Response
bluetoothed to your mobile
to control a dragon on a
racetrack.
Due out in 2006. If it
makes it, we can all die
happy.
 Innovative
merchandisin
g
Space Invaders x Pacman
Taito & Namco

(C)TAITO CORP.1978,2005 (C)1980,2005 NAMCO LTD.

“Girl Games”
Metrogirl (Dchoc)
jokes, minigames, “rescue
me!” SMS
Girls Night Out Solitaire
(Limelife)
Word Heaven (Limelife)
Supermodel-Milano
(Watagame)
Are the bots women too?
Ibiza Party Sim (THQ)
Love Triangle Dating
Challenge (Long Tail/
Gameloft)
Hudson: Suppli Time!
Quiz game about how
to stay beautiful.
Take your
supplements!
Sega: Mushi King &
Love’n’Berry
Card scanning battling for
boys’n’girls!
 And Girl Games for Guys
Bikini Machine (Blue Sphere)
Sexy Poker 2006 (Gameloft)
Leisure Suit Larry (VUG)
College Girls
Playboy on AMPD
Hot Secretary (Bling Games)
Cherrysauce et al (moantones)
Glu’s Wet Hot Waterslide??
….

QuickTime™ and a
YUV420 codec decompressor
are needed to see this picture.
Mini Game Collections
Three Stooges: Makin’ Dough
(Big Blue Bubble/Kayak)
Homies Dominos ‘n Dice
(Starwave/Humagade)
California Games (Mforma)
Gorillaz Mobile Game (Real
Networks)
 Namco VIP Course!
Appli Carrot
300yen/month all you can
eat
Stay a member for more
than three months and
get access to special VIP
games!!!

© 1980-2005 NAMCO
Flash games
Baka-ge (Cybird) Nose-
hair game
LogJam by BlueSkyNorth

Game trailers:
Naruto
SkillJam by AirMedia
A store-front within the
service.
New games are added
without going thru the
long test cycle…
CharaJam by Pikkle
Flash game portal
Community and
merchandising around the
games!
Featuring a consistent
character that you customize
Integrated with screensavers,
messaging and other content
using the same characters.
Visual high-score pyramid
where you can see your
competitors
Now looking for Flash games
to distribute in Japan!
Cascada Mobile
In-Game P2P
Recommendation
Client-server
infrastructure with SMS
for intra-client
communication
 It’s a
carrier’s
world!
Games are just one “Data
Service”
The carriers World
games

communication
Fartbox (Morpheme)

Play farty tunes, send them to your

friends (3650 version only), play Brown
Alert and make sure you're not the one to
'follow through'. Use the timer to set your
phone to blow off random poots in polite
company.
Innovate more!
So we can include your game next year!