COMPARISON BETWEEN FOOD

BAZAAR, KHARVEL NAGAR

AND RELIANCE FRESH
BY:
TISHA BASU
RAHUL DUTTA
SELECTED PARAMETERS

PRODUCT PROMOTION

PHYSICAL
PROCESS
EVIDENCE
 PRIVATE BRANDS
FOOD BAZAAR RELIANCE FRESH
 FOOD SECTION  FOOD SECTION
 Fresh & Pure  Reliance Value
 Tasty Treat  Reliance Select
 Premium Harvest  NON-FOOD SECTION
 Food Bazaar (own  Reliance Wellness
Packaging)
 NON-FOOD SECTION
 Clean Mate
 Care Mate
 Sach.
 PRODUCTS UNDER PRIVATE
BRANDS OF FOOD BAZAAR

FRESH & TASTY

PURE TREAT CLEAN MATE
• Refined oil • Papad
• Ghee • Snacks CARE MATE •White Magic
• Honey •Chips •Surface cleaner
•Fruit juices • Cookies •Tissues
• Phenyl
•Spices •Jam •Handwash
• Toilet cleaner
•Cornflakes •Diapers
PREMIUM •Noodles
HARVEST •Vermicelli
SACH
•Tooth brush
•Pasta
• Handwash
• Pulses •Tomato
• spices ketchup
 PRODUCTS UNDER PRIVATE
BRANDS OF RELIANCE FRESH

RELIANCE
WELLNESS
RELIANCE SELECT  Shudz detergent
RELIANCE VALUE
 Dry foods powder and bar
 Sugar
 Honey  Swipez surface
 Dal
 Jam cleaner
 Spices
 Ketchup  Mopz surface cleaner
 Staples
 Tea  Expedz toilet cleaner
 Scrubz bar
 Calcident tooth brush.
 CHILL STATION
FRUIT JUICES MILK MINERAL
SOFT DRINKS
X’S PRODUCTS WATER
Thumps Up
Saint Amul Butter Qua
Coca Cola
Real Amul Milk Bisleri
Sprite
Tropicana Shake Aquafina
Pepsi
LMN Omfed Milk Himalaya
7 Up
Jumpin Shake Kinley
Mirinda
Minute maid Amul Cheese Bailey
Fanta
Britannia
MountainDew
Cheese
Frooti
Nutralite
Maaza
Margarine
Red Bull
Cloud 9
 ANALYSIS
FOOD BAZAAR
 Fruits and some of the
vegetables are being displayed.
 Omfed packet milk are not
available.
 Qua mineral water is available
in Food Bazaar which is
largely demanded by the
foreigners.
RELIANCE FRESH
 Only fruits are being
displayed.
 Energy drink like Red
Bull is not available in
Reliance Fresh.
 In Reliance Fresh B
Natural Juice are available
along other brands.
 CONTINUES
FOOD BAZAAR RELIANCE FRESH

 Only processed corns and  Processed foods like green

green peas are there in a peas, corns, vegetable
separate refrigerator. And nuggets etc are there in a
they are in large numbers. separate refrigerator, but in
lesser amount.
 In case of aerated drinks
 No offers are there in case of
and some of the fruit aerated drinks or fruit juices.
juices offers were going  X’s fruit juices are not
on. available in Reliance Fresh.
 CONTINUES….
FOOD BAZAAR RELIANCE FRESH

 Real fruit juice are  Real fruit juice are

available in three available in two varieties
varieties - Real Fruit – Real Fruit Juice, Real
Juice, Real Active & Real Active.
Burrst.  No such offers are going
 Buy two 2 ltr bottle of on there.
any aerated drink for only
Rs. 99.
VEGETABLES & FRUITS
POTATO
ONION
GARLIC
GINGER
CORIANDER
TOMATOES
RED CAPSICUM
YELLOW CAPSICUM
LADIES FINGER
BABY CORN
ORANGES
APPLES(FUJI,ROYAL)
GRAPES(AUSTRALIAN)
PLUM
KIWI
GREEN APPLE
SWEET TAMARIND
MANGO
 ANALYSIS
FOOD BAZAAR
 Types of vegetables are
less and are in small
quantities.
 Mangoes are kept in large
quantities and in different
varieties other than
vegetables.
RELIANCE FRESH
 Different varieties of
fresh vegetables are being
kept in large quantities.
 Daily offers are being
used in potatoes and
onions.
 SPIC N SPAN

HOUSE
FRESHNER
CLEANING INSECTICIDES
Ambi Pur
Clean Mate Good Night
Odonil
Harpic All Out
Air Wick
Sani Fresh Mortein
Premium
Bref Toilet Hit
Pooja Kit
Domex Baygon
Agarbatti
Lizol
Mr. Muscle
 ANALYSIS
FOOD BAZAAR RELIANCE FRESH

 Large number of private

 Private label brands are in label brands are kept.
small quantities.  In case of detergents and

 More of branded products detergent bars they give

are available more emphasis on private
labels.
 Reliance Fresh mainly
focuses on private label
brands like Sudz, Swipez,
Mopz & Expedz.
 CHEF’S ZONE
NOODLES SAUCES PICKLES JAM
Maggi Maggi Mother’s Kissan
Tasty Treat Kisan Priya Tasty Treat
Top Ramen Heinz Nilon’s Tops
Horlicks Prime Khana Mapro
Smith Tasty Treat Khazana
& Tops Prime
Jones Fun Foods
Ching’s Ching’s
Secret Sams
American
Garden
Prime
 CHEF’S ZONE

PASTAS PAPAD MIXES VERMICELLI

Sunfeast MTR Pillsbury Ruchi
MTR Tasty Treat Weikfield Tasty Treat
Ruchi Sriram Brown & MTR
Maggi Lijjat Polson Nilon’s
Tasty Treat Cadbury Pillsbury
Fun Foods Bambino
 ANALYSIS
FOOD BAZAAR RELIANCE FRESH
 No private labels are available
 All the varieties are available in this segment.
in all the brands.
 Some of the varieties are not
available in all the brands like
Cuppa Mania is only available
in Masala Yo. Also products
like Ching’s Secret, Smith &
Jones etc. does not offer all the
varieties
 CONTINUES
FOOD BAZAAR RELIANCE FRESH

 Offers are available in  No offers are available as

Tasty Treat & Disney. such.

 The lowest SKU in  Here the lowest SKU is

noodles is 90gm in case 45gm to 50gm, i.e, Rs.5
of Tasty Treat & Maggi, pack
100gm in case of Disney,
80gm in case of Horlicks
& Top Ramen.
 CONTINUES
FOOD BAZAAR RELIANCE FRESH

 Offers are available in  Volume of local brands

private label brands like like Prime sauces are
Tasty Treat & some other more in Reliance Fresh.
brands like Kissan,
Maggi & Prime sauces.  Sil sauces are not
 Volume of ready to cook
available in Reliance
products are more in Fresh.
Food Bazaar
 CONTINUES
FOOD BAZAAR RELIANCE FRESH

 Both powder & paste are  Mainly MTR, Priya,

available in equal volume MDH, Maggi are
available.
 Paste is mainly available
in large volume. There is
less of powder.
 FABRIKLEEN

•Surf Excel
•Rin •Active Wheel
•White Magic •501
•Ariel •Pril Bar
•Tide •Ezee
•Henko •Comfort
•Mr. White •Wipro
•Sunlight
 ANALYSIS
FOOD BAZAAR RELIANCE FRESH

 Food Bazaar have limited  Reliance Fresh provides

number of private label large number of varieties
brand in case of detergent in case of their private
powder & fabric cleaner. labels.
 Minimum SKU provided
in Food Bazaar is 500gm.  250gm small packs are
available in Reliance
Fresh.
 HEAD-TO-TOE

BABY CARE
Diapers HAIR CARE
•Pampers •Hair Oil
•Vatika HAIR
•Wipro SANITARY COLOUR
•Care Mate •Parachute
NAPKINS •Dabur Anmol
•L’Oreal
•Johnson &
•Whisper •Himalaya
•Streax
Johnson •Godrej
BABY FOOD
•Stayfree •Bajaj
•Indica
•Nestle •She comfort •Navratna
•Garnier
•Cerelac •Kotex •Nihar
•Colour Soft
•Nun •Tilraj
•Lactogen •Cocoraj
•Nestum
 HEAD-TO-TOE
SOAP
•Peers ORAL CARE
HAIR SHAMPOO •Pepsodent
•Pantene
•Dove
•Himalaya •Lifebuoy •Colgate
•Vatika •Rexona •Babool
•Head & Shoulders •Lux
•Meswak
•Sunsilk •Vivel
•Faces •Santoor •Neem Active
•Dove •Fair & Glow •Close Up
•L’Oreal •Breeze •Dabur
•Clinic Plus
•Dettol •Vicco
•Clear
•Cinthol
•Himalaya
•Doy Care
 HEAD-TO-TOE
CREAMS
•Ponds
HANDWASH •L’Oreal
•Dettol DEODORANT •Olay
•Lifebuoy •Park Avenue •Garnier
•Nivea
•Savlon •Denim •Vaseline
•Care Mate •Lady Diana •Lakme
•Godrej •Spinz •VLCC
•Faces
•Palmolive •Axe •Himalaya
•VLCC •Brutt •Everyuth
•Faces •Emami
•VLCC
•Lotus
 ANALYSIS
FOOD BAZAAR RELIANCE FRESH

 There is a separate rack  There are only few brands of

for related items. baby diapers available.
 In case of baby diapers
 Baby foods are not available.
 Very few brands of face wash,
they keep their private soaps, deodorant, moisturizing
label along with brands cream.
like Pamper, Wipro,  Ponds Age Miracle, L’Oreal,
Johnson & Johnson. VLCC, Faces, Wipro are not
available.
 HUNGRY KYA
BISCUITS
CORNFLAKES GLUCOSE
Britannia
Kellog’s Dabur
Parle
Mohun’s Glucon-D
Tasty Treat
Tasty Treat Crush
Sunfeast
Disney Mala’s
Unibic
OATS Mapro
Bisk Farm
Bagrry’s CHYAWANPRASH
SOAN PAPRI
Quaker Dabur
Haldiram
MUESLI Himani
Bambino
Bagrry’s Himalaya
Sadhan’s
Kellog’s HONEY
READY MEAL
SQUASH Dabur
Priya
Kissan Himalaya
MTR
Prime Fresh & Pure
Knorr
Mapro Nature Fresh
Chips
Lion’s
Lays
 ANALYSIS
FOOD BAZAAR RELIANCE FRESH

 Offers are available in  Offers are available on

Horlicks on MRP & also MRP only. Nothing is
free biscuits, baby given free.
powder & YOGA CD.
 Unlike Reliance Fresh  Dabur Chyawan Junior &
Food Bazaar keeps more Bournvita Li’l Champs is
of Tasty Treat chips & not available.
snacks beside Haldiram’s
& Lays.
 CONTINUES
FOOD BAZAAR RELIANCE FRESH

 Brown health drinks are  White health drinks are

more available in Food more available.
Bazaar.
 SKU’s are mainly
 All the SKU’s ranging available in 1kg. & 2kg
from 200gm to 2kg. Are packs & jars.
available.
 CONTINUES
FOOD BAZAAR
 Several Offers like Buy 2 for
lesser price, Extra amount,
Buy 1 get 1 free.
 Private label brand like Tasty
Treat are available in large
amount.
 Danish cookies & other
cookies are available in
International brands.
RELIANCE FRESH
 Reliance Fresh is giving offer
on Parle, Britannia & ITC on
purchase of Rs.49 get 10% off.
 No private brands in case of
Biscuits.
 Local brand like Unibic &
Cookies are kept in large
quantities.
 GOLDEN HARVEST

MUSTARD OIL RICE

REFINED OIL •India Gate ATTA
•Fortune •Kalash •Aashirwad
•Ruchi •Dawat Devaaya
•Gemini •Pillsbury
•Double Hiran •Ruchi
•Nutrela •Food Bazaar
•Engine •Hello
•Nature Fresh •Rishta
•Nutrela •Flina
•Sundrop •Shaktibhog
•Ghee •Charminar
•Sweekar •Fresh & Pure
•Britannia •Nisha
•Saffola PULSES &
•Nestle •Rice Types
•Doctor’s Choice DAL
•Devi •Boiled Rice
•Ruchi •Premium
•Anik •Rao
•Fresh & Pure Harvest
•Omfed •Basmati
•Mahakosh •Food Bazaar
•Fresh & Pure Sugar FB Sugar
 GOLDEN HARVEST

MASALAS
SPICES
SALT •Jeera
•Sambhar
•Tata •Shahi Paneer
•Sauff
•Aashirwad •Pao Bhaji
•Sarson
•I-Shakti •Pulao
•Hing
•Jeevan •Mix Veg
•Methi
FLOURS •Basil
•Brands
•Besan •MTR
•Haldi
•Rava •MDH
•Lal Mirch
•Sattu •Everest
•Jeera Powder
•Maida •OS
•Dhania Powder
MISRI •Garam Masala
•Fresh & Pure
GOLDANA •Paanch Phoran
•Grihasthi
 ANALYSIS
FOOD BAZAAR
 More varieties of Rice are
available.
 The prices of products
varieties like Balami & Sona
Masoori are high.
 Two qualities of Arahar dal
were available.
 New offers were being given
due to the Rice Festival which
was held there.
RELIANCE FRESH
 Limited varieties are available.
 The price of Hydrabadi
Biryani is high .
 Only high quality was
available and low quality was
out of stock.
 Only normal offers were
going on no such special
offers were given to the
customer.
 ANALYSIS
FOOD BAZAAR RELIANCE FRESH

 Brands like Hello Daily,  Only brands like

Hello Royal, Tilda Khush Kohinoor, India Gate,
Long Grain Rice were Dawaat Devaaya were
available. available.
 In case of Food Bazaar
packaged Basmati Rice
only 5 Kg and 2 Kg were
available.
 COMPARISON OF PHYSICAL
EVIDENCE
FOOD BAZAAR RELIANCE FRESH

 In Food Bazaar the  Reliance Fresh uses

product informations & promo stands & shelf
offers are mainly tickets to communicate
communicated through their offers to the
shelf tickets, promo customers.
stands, pennants, boards  Mainly trollies are used
etc. for the shoppers
 For shopping convinience convenience.
both trollies & baskets
are used.
 CONTINUES
FOOD BAZAAR RELIANCE FRESH

 Bright white lights are  Basically yellowish light

used with focus lighting is used in Reliance Fresh
in several counters.
 The store layout is a free
 Spine layout is used flow one in Reliance
which allows better Fresh.
exposure of precisely
divided departments.
 COMPARISON OF
PROMOTIONS
FOOD BAZAAR RELIANCE FRESH

 Monthly Bachat Offer  Bachat Mahine Ka

Daawat Devaaya Basmati
Rice (5Kg.) Aashirwad Atta(5Kg.)
+ +
Fortune Sunflower Oil Nature Fresh Refined
+ Oil(5Kg.)
Food Bazaar 5Kg. Pack +
Reliance select sugar(2Kg.)
MRP Rs.1171 Offer Price MRP Rs.455 Offer Price
Rs.739 Rs.349
 CONTINUES….
FOOD BAZAAR RELIANCE FRESH

 Clean Mate White Wash  Reliance Shudz 4 Kg.

Rs.9 off on 750gm MRP pack MRP Rs.280 Offer
Rs.60 & Rs.21 off on price Rs.178. If not
1.5Kg. Pack MRP satisfied money back.
Rs.120.  10% off on any purchase
 Sunfeast Dream Cream of Rs.49 on Parle,
biscuits buy 3 for Rs.50 Britannia & ITC.
 COMPARISON OF PROCEES
FOLLOWED
FOOD BAZAAR RELIANCE FRESH

 Food Bazaar have Green  Reliance Fresh provides

Card for their customers. Reliance One Card for
 Home Delivery is the customers.
provided within the limit  The order from the
of 5km to 7km. customers are taken on
 Announcements of the phone.
offers are regularly made  Home Delivery is given
with the customers within to the limit of 1km to
the store & also over the 4km.
phone.