Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Chapter: 01
Overview of e-Commerce
Framework
Overview of E-Commerce Framework — Today’s Objective
Definition of e-commerce
Decision-making in e-commerce
What is to come?
Conclusion
Definition of E-Commerce
Definition of e-commerce
Decision-making in e-commerce
What is to come?
Conclusion
Table 1 — 1: Four Categories of E-Commerce
Four distinct categories of e-commerce can be defined, based on the business origination and
the customer type
Definition of e-commerce
Decision-making in e-commerce
What is to come?
Conclusion
How Is E-Commerce Different From Traditional Commerce?
Definition of e-commerce
Decision-making in e-commerce
What is to come?
Conclusion
Exhibit 1 —2: Importance (Estimated Savings From E-Commerce)
E-commerce is important for the cost savings. it can generate as well as for its impact on
industry boundaries and on many aspects of the social life
An article on ‘e-Commerce and e-Business’ has been attached to get to know the importance
of e-Commerce.
Chapter 1:
Overview of E-Commerce Framework
Definition of e-commerce
Decision-making in e-commerce
What is to come?
Conclusion
E-Commerce Decision-Making Process
How should I
Which structure the
customers organization?
should I target?
New E-Commerce
Business Who should be
my partners?
Definition of e-commerce
Decision-making in e-commerce
What is to come?
Conclusion
Exhibit 1 — 3: Framework for E-Commerce
Develop Marketing
Frame the Market Select the Design Customer
Communication
Opportunity Business Model Interface
Strategies
• “Where will I play?” • “What is the value proposition?” • “What should the online • “How do I attract and
• The emphasis is • What products/services should interface look like?” retain customers?”
more on potential be offered? • Look and feel • Includes all offline and
business • What resources are necessary? • Content online methods to reach
partnerships • What financial model should be • Transaction capabilities customers
used? • Community building
Online Offline
• Yahoo only plays online; it only
communicates with its customers
online
McDonalds
office systems
Egghead
Network
Network Media
Media
Infrastructure
Infrastructure Infrastructure
Infrastructure
Telephone/DSL Print
(Newspapers and Magazines)
Cable
Television
Broadcast Radio & TV
Digital
Digital Radio
Satellite Convergence
Convergence Music
Definition of e-commerce
Decision-making in e-commerce
What is to come?
Conclusion
Exhibit 1 — 7: A Framework for E-Commerce
• Vertical boxes are analyses and decisions that are “controllable” by the firm
• Horizontal boxes represent forces that are “non-controllable” by the firm
Network Infrastructure
Definition of e-commerce
Decision-making in e-commerce
What is to come?
Conclusion
E-Commerce Framework Overview — Conclusion
After today’s lesson, you should be able to answer the following questions:
3. What are the key characteristics of e-commerce that make it different from
traditional commerce?