PRESENTED BY

SARMAD SAJID
(FA09-MM-0092)
INTRODUCTION TO ORGANIZATION

COCA
 INTRODUCTION TO ORGANIZATION
• The Coca-Cola Company is a beverage company and the
world leader in soft drink sales.
• The Coca-Cola Company is based in Atlanta, Georgia.
• The company also produces and markets many fruit juices
and other non-soda beverages.
• Coca-Cola’s soft drinks include product‘s like, Diet Coke, Tab,
Sprite, Fanta, Fresca, Mello Yello, Minute Maid fruit juices,
PowerAde sports drinks.
 INVENTOR OF COCA COLA
Coca Cola was invented in
May, 1886 by Dr. John
S. Pemberton in Atlanta
Georgia.

His book-keeper, Frank M. Robinson, suggested

the name Coca-Cola ...
 MISSION STATEMENT
“To have a strong dominant and
profitable business in Pakistan &
Refresh the People’s body, mind,
and spirit”
 VISION
“Customer Satisfaction Our
Success”
• Coca-Cola Co. are committed to produce
quality products under the guidelines of
Coca-Cola International Standards and
Quality requirements.
 MAIN PRODUCTS OF COMPANY
Coca-Cola’s  main soft drinks include the following:
• Diet Coke
• Tab
• Sprite
• Fanta
• Fresca
• Mello Yello
• Barq’s Root Beer
 MAIN PRODUCTS OF COMPANY
The company’s non-soda beverages
include:
 Minute Maid Fruit Juices

 PowerAde Sports Drinks

 Nestea
 SWOT ANALYSIS

• STRENGTH OPPORTUNITIES
• 1.Improved quality control. 1. WIDE MARKET.
• 2. Latest technology. 2.Good rural market.
3. Heavy investment in both infrastructure 3. direct distribution.
and sales promotion campaigns.
4. Modified and attractive packaging.
5. Strong advertising network

• WEAKNESS THREATS
• 1.Entire infrastructure needs a face-lift. 1.stiff competition
• 2. Unskilled labour. 2.illegal distribution by
• some distributor. 3. Tight case policy.
3.changing consumer preferences
• 4. Fear of retrenchment among the workers
 Coca cola BCG matrix
• Market growth

Coca-cola stands in Star box because it has High ( Market Growth ) &

High ( Market S
 External Factor Evaluation (EFE) Matrix

Weighted
Key External Factors Weight Rating
Score
Opportunities:
Global populations grow. 0.07 2 0.14
Growing world for refreshment. 0.05 1 0.05
Opportunity for expansion 0.03 3 0.09
Bottled-water growth and increase in its consumption by 11%. 0.1 2 0.2
Improved franchise system 0.07 2 0.14
Increase advertising for less popular Coca-Cola products. 0.02 2 0.04

Threats:
Linking soft drinks to health problems 0.15 3 0.45
Pepsi is more diversified offering beverage and food products. 0.02 2 0.04
Commodity prices growth 0.06 2 0.12
Increased Competition 0.15 3 0.45
Some people Boycott Coca-Cola in the Middle-East 0.03 2 0.06
Obesity and other health concerns may reduce demand for some
0.1 4 0.4
of our products.
Water scarcity and poor quality could negatively impact the
Coca-Cola system’s production costs and capacity 0.02 3 0.06

Fluctuations in foreign currency exchange could affect our 0.02 1 0.02

financial results.
Increase in interest rates may affect our net income 0.05 2 0.1
Climate change may negatively affect our business. 0.03 1 0.03
The threat of substitutes 0.03 2 0.06
.
Total 1.00 2.45
 Internal Factor Evaluation (iFE) Matrix

Key Internal Factors Weight Rating Weighted

Score
Strengths:
Innovation 0.08 4 0.32
The 1st company to list energy information in the form of 0.02 3 0.06
calories and kilocalories on products
Market share increased by 4% 0.03 4 0.12
Operating income increased by 3% 0.05 3 0.15
Increase in dividends payments to shareowners (paid $ 3.8
0.08 4 0.32
billion)
8% increase in cash from operations ($ 8.2 billion generated) 0.02 3 0.06
Intensive efforts to help in climate protection 0.06 4 0.24
Brand Recognition 0.09 4 0.36
Coca-cola rank No. 1 worldwide in sales of sparking beverages,
0.08 3 0.24
and No. 3 in bottled water
Operate in over 200 countries and employ 92,800 associates. 0.09 3 0.27
Product safety and quality. 0.08 4 0.32
Successful global marketing campaigns 0.05 4 0.2
Weaknesses
Bad global Website compared to Pepsi 0.08 2 0.16
Product line is limited to beverages. 0.06 1 0.06
Inventory turnover is only 4.8 compared to Pepsi Co. 7.1 0.08 1 0.08
A lot of Pepsi customers aren’t enough loyal Coca-Cola 0.02 2 0.04
customers.
Advertising is not as good as competitors. (Pepsi uses more
0.03 2 0.06
popular celebrities)
Total 1.00 3.06
 SPACE Matrix

Financial Strength (FS) Rating

Net income increased by 3% +2

8% increase in Cash from Operations +2

Inventory turnover is only 4.8 compared to Pepsi which is 7.1 +5

ROA is 15.9% which is 4% higher than the ROA ratio of the industry +1

+10

Industry Strength (IS)

Opportunity for expansion and growth potential +3

Growing beverages industry +1

Increased +4

Technology +1

+9
Environmental Stability (ES) Rating
Less-developed countries are experiencing high inflation -3

High competitive pressure -3

Demand variability -3

Availability of raw materials -1

-9

Competitive Advantage (CA)

High product Quality -1

Market share increased by 4% -1

A lot of Pepsi customers aren’t enough loyal Coca-Cola customers -4

High brand recognition -1

-7

Coordinate: (0.5 , 0.25)

 FS

Conservative Aggressive

CA IS

Defensive Competitive

ES
CPM ANALYSIS
GRAND STRATEGY MATRIX
THANK YOU