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Jeremy Leishman
Brigham Young University
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Presentation overview

j hat are Decision Support Systems?

j hy Decision Support Systems?
j Benefits of a DSS
j
omponents of DSS
j amples of DSS
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j nteractive computer-based systems

j Support decision-making activities
j id users interpret raw data in a useful format
j Special class of nformation System
j ypically used for strategic and tactical decisions
facing upper management.
j Developed for decisions that occur infrequently
and carry high potential consequences
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j he essential flow of information in a DSS.

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j Data is easily stored and retrieved.

j Prioritize decisions.
j nticipate upcoming decisions.
j emember and evaluate past decisions.
j Provide consistency to decision making.
j
ombines the epertise of human and
computer decision making.
 Ö |


j Usually based on intuition rather than complete

rational processing.
j umans interpret identical data differently.
j Use both quantitative and qualitative information.
j motions play a role in decision making.
j leible and adaptable.
j
ary greatly based on levels of epertise.
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j uickly sort, filter, and process large quantities

of data.
j Logical and predictable.
j bility to incorporate vast amount of inputs
when making comple decisions.
j avor quantifiable variables.
j Users need to be trained to use them.
j nfleible
  
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j
ombine strengths of human and computer

decision making.
j DSS¶s support, not replace, managers.
j ncrease decision effectiveness not
necessarily decision efficiency.
 
 
 
Low level
of utomation |
 
 
  


j Data retrieval and storage.

j eport creation.
j stimate decision consequences.
j Propose decisions.
j ake decisions.
igh level
of utomation
  
 
 
 

j
omputers are capable of incorporating more data

when computing decisions.
j Becomes more effective over time.
j utomation of non-risk decisions enables
managers to dedicate more time to comple
decisions.
j
omple decisions are made using human
intuition as a well as automated optimization.
 
 
 

ompetitive advantages with Decision Support Systems

j Scan and monitor competitors

j rack industry trends
j orecast duration, direction, acceleration, and
amplitude of trends or signals
j
onduct vulnerability audits
j Prioritize issues
j valuate relative performance
j Provide strategic recommendations
 
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j nventory control j Business cycle control

j Sales forecasting j Performance evaluation
j
ost-benefit analysis j
alue analysis
j Problem diagnosis j arget marketing
j ption prioritization j Supply
hain integration
j
ustomer tracking
j esource allocation
j nowledge management
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j hat decisions do you make?

j
an routine decisions benefit from more
automation?
j re there large amounts of raw data stored that are
impossible to sort through?
j hat information will help you make more
effective decisions?
j
an some decisions be completely automated?
 r  |
hree fundamental components

j Database management system (DBS)

j odel-base management system (BS)
j Dialog generation and management
system (DGS)
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j Data storage
j User access
j rganizes data into types
j Provides logical data structure
j Lets user know the type of data that is available
      

j ransforms data from DBS into useful

information
j Prepare information for decision making
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   |

j User interface for DSS

j ow users etract desired information from
DSS.
 Ö|
  

ealth care-- Diagnosing patients

utomotive± missions testing

 Ö|
  

griculture--
rop yield

irline± light scheduling

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j utlookSoft j G

j web ocus j G

j SYBS j SS

onclusions
j Decision Support Systems can help all types
of organizations.
j DSS¶s use the advantages of computers and
humans in decision making.
j DSS¶s should be customized to fit the
specific needs of your organization.
 È  È 
Druzdel, arek J., oger . lynn. ³Decision Support Systems.´ ncyclopedia of Library and
nformation Science. New York: arcel Dekker, nc., 2002.

ummings, .L., S. Bruni. (2005) ³
ollaborative uman-
omputer Decision aking in Network

entric arfare.´ Paper presented at the 
P U P7 orkshop on erospace uman actors
ssues in Network-
entric arfare., Salisbury, U.

Sage, ndrew P. Decision Support Systems ngineering. New York: John iley & Sons, nc., 1991

olsapple,
lyde ., ndrew B. hinston. Decision Support Systems ±  nowledge-Based

pproach. New York: est Publishing
ompany, 1996

oltzman, Samuel. ntelligent Decision Systems. eading: ddison- esley, 1989.