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It is the added value
endowed on products &
services.
It may be reflected in
the way consumers
think, feel & act with
respect to the brand, as
well as in the prices,
market share &
profitability the brand
commands.
hat makes a brand strong?
How do u build a strong brand?
These questions are dealt by CBBE model.
This model approaches from the perspective of consumers-
both individual or an organization.
Brands as a reflection of
the past.
Amount spend each year on
marketing & manufacturing are
not but
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