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MPA
The company dreams up an idea of service offering which will satisfy the customers¶
expectation.
n airline industry basic objective of company is providing the specific transport
service. Thus the airline industry with players like ndian airlines, jet airways, Sahara
airways etc came into being.
PRV ERS
These are finally the persons (staff) who interact with the customer. They are the
ones who carry out the final transaction. This interface of the customer with the
company is through the customer¶s interaction with the employees of the company. n
order to keep its promises, the company enables its employees to through setting up
facilities to deliver the promises that is by setting up ticket and enquiry counters.
Hence the company aims at offering its providers with the required infrastructure and
training to optimize the quality of the transaction. For eg: early employee training
programs and performance appraisals done by Sahara airlines.
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1. on-the-ground services :
± a convenient airport with car parking facilities,
± duty free' -shopping quick and efficient checking
of baggage,
± efficient service at reservation counter,
± transport to the airport.
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O hecking in;
O uring boarding;
O n board crew;
O uring disembarkation.
Top 10 Airline ompanies f ndia
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± Ground handling
± Training
± Airlines can also turn their websites into one stop shops for all travel
related services, generating additional revenue
As airlines complete 5 years of domestic operations, those with 20+ aircraft will
get international access
± Access to new revenue streams
± Help even out the seasonality factor of domestic operations
± Spread the risk of downturn in a single market
The opportunity for some will be a challenge for the existing international players
The risk ± cycle of increased competition, low yields, and growth transferred to
the international arena
India has 454 airports and airstrips; of these,16 are designated international
airports.
Over 135 aircraft have been added in the past two year alone.
Center for Asia pacific aviation (CAPA) estimates domestic traffic to grow
25-30 % annually and international traffic 15%untill 2010.
Indian Aviation has seen high growth on account of sustained Indian socio economic growth
Airport Infrastructure needs to improve significantly to meet the current and future demand of
Provides a huge opportunity for private players operating in Aerospace and allied industries
Significant opportunity for foreign companies as Indian companies not technologically equipped
to cater to requirements
n sum««
espite a growing market, airlines in ndia are fighting for survival in a
highly competitive environment
A host of initiatives are required to be taken by all concerned, to tide
over the current situation
± ontrol osts
± mprove quality of service
± evelop a large pool of skilled / technical manpower
± Attract more professionals to manage the aviation industry
± evelop infrastructure to match growth plans
± iberalize rules & regulations governing civil aviation, without
compromising on safety & security
± Reduction in ATF prices and taxation on ATF and lease rentals