Media, the IAS and the IAC

Opening
 IAS Mission and Vision
OUR MISSION
WHO WE ARE
The International AIDS Society (IAS) is the world’s leading independent association of HIV professionals
14.700 individual members

WHAT WE DO
We connect. By convening the world’s foremost international conferences on HIV and AIDS and
specialized meetings, we provide critical platforms for presenting new research, promoting dialogue
and building consensus to advance the global fight against HIV.
We promote. By promoting dialogue, education and networking, and providing access to best practice,
professional development and skills building, we help build capacity and close gaps in knowledge and
expertise at every level of the HIV response.
We mobilize. By advocating for the right to an evidence‐ based response to HIV, and for a concerted
research effort to build that evidence base, we contribute to continuously improving the global
response to HIV.

OUR VISION
A global movement of people working together to end the HIV epidemic,
applying scientific evidence and best practice at every level of the HIV
response.
 International permanent IAC Partners

Secretariat
+ two co-sponsors
World’s largest, most comprehensive AIDS conference

20,000 participants from 190 countries

Photos: © International AIDS Society/Simon Deiner/SDR Photo

 Basic facts
• Largest Medical conference – 20.000 delegates
• Unique: - researchers/Health professionals
- people living with HIV/AIDS
- leaders
- welcoming activists
• Three main programme components:
- science
- “community”
- leadership (accountability)
• Extensive scholarship programme – 1000 people
• Truly global – unlike most other health related conf.
 ! ?!

”Cross disciplinary linkages and dialogue”

Supports activism
Impact of an IAC

Nkosi Johnson,
1988-2001,
put an African face
on AIDS at
AIDS 2000
in Durban
Impact of an IAC

AIDS 2000
did
change practice
in SA Government
and made many
African leaders recognize
the
challenge
Impact of an IAC

AIDS 2004
made many
Asian leaders recognize
the
challenge
Impact of an IAC

AIDS 2008
made many
LA leaders
change view on
MSM and sex
education at
schools and
rolled out
Mexican
treatment
 Why are media so important?

To change a country’s policy

To help keeping HIV AIDS on the

global agenda
Leaders’ commitments are important,
but when 2500 media representatives
done their work...
AIDS 2006: Time to Deliver !

... the impact multiplies

 AIDS 2006: Time to Deliver !

...politicians on all levels and of most

political colours are being influenced
 AIDS 2006: Time to Deliver !

...not only by media but

by their voters
AIDS 2004: Access for All !
 AIDS 2006: Time to Deliver !

IAC as platform for Activism

impacts the public opinion,
politicians and pharma industry
 Published: Monday, December 04, 2006

Centre opens for those with HIV

'It's about time they can relax' in own
community
The International AIDS Conference in Toronto last August
helped raise awareness of the disease in Abottsville B.C -
"I think we're riding the wave from the International
AIDS conference in Toronto," said the responsible,
Mrs Porbeni.
up new contacts Disseminate information
gained

Disseminate information
gained Undertake advocacy

pacity

Start a new project

e impact on delegates according to 2008 M&E report

up new contacts Disseminate information
gained

Disseminate information
gained Undertake advocacy

Wonder what’s for

pacity dinner tonight ?

Start a new project

e impact on delegates according to 2006 M&E report

up new contacts Disseminate information
gained

Disseminate information
gained Undertake advocacy

Wonder what’s for

pacity dinner tonight ?

Start a new project

e impact on delegates according to 2008 M&E report

 Spiritual renewal

Start a new project

ence impact on delegates according to M&E reports

 Webcast
with
hundreds
of
thousands
of users
 Evidence
show that...

- 3000 community radio stations,

 Leaders at AIDS 2010
Among national leaders participating in the Conference are:
Heinz Fischer, Federal President of Austria;
Bill Clinton, Founder, William J. Clinton Foundation and 42nd
President of the United States; 

Kgalema Motlanthe, Deputy President of South Africa;

Truong Vinh Trong, Deputy Prime Minister of Vietnam;
Sandra Elisabeth Roelofs, First Lady of Georgia;
Ministers of Health for Brazil, India, Lesotho and Kazakhstan
HRH Mette-Marit, Crown Princess of Norway;

Other leaders are

Bill Gates
Annie Lennox
Bill Roedy
Michel Sidibe
Michel Kazatchkine

www.aids2010.org
 AIDS 2010 Theme

• Rights Here, Right Now stresses the crucial

importance of protecting and promoting human
rights as a precondition to a successful AIDS
response

• Rights Here, Right Now underscores critical

moment in the epidemic, with 2010 deadline for
universal access to AIDS prevention, treatment,
care and support on the immediate horizon

www.aids2010.org
Why Vienna ?
Conference Programme Overview

Programme Sessions Programme Activities

Plenary Concurrent
Opening/Closing Abstract-driven
Youth Programme
Sessions Sessions

Plenary Sessions Bridging Sessions Global Village

Symposia Special Sessions

Workshops

The AIDS 2010 programme is organized around three major components:

Science, Community, and Leadership + Accountability.

www.aids2010.org
 Programme Highlights:
Plenary Sessions
Broad range of plenary session topics, including:
– Research towards a cure
– Human rights
– Treatment advances, access to treatment and treatment as
prevention
– Harm reduction and drug policy
– Violence against women and girls
– New prevention strategies

Among plenary speakers are Bill Clinton delivering a keynote address on 19

July at 08:30; and South African Minister of Health Aaron Motsoaledi speaking
on the topic “Universal Access: Treatment and Prevention Scale-up”, 20 July,
08:30 hours.

www.aids2010.org
 Special Sessions
and Satellite Meetings
• 15 sessions on the most pressing issues in the epidemic
Highlights include:

A roadmap for HIV prevention with Bill Gates on Monday, 19 July at 13:00 hours.

IAS Members Satellite - Presentation on HIV Reservoirs and Strategies to Control them, 21 July, 18:30-20:30,
with Professor Françoise Barré-Sinoussi, 2008 Nobel Laureate for Medicine and IAS Governing Council
Member.

Professor Françoise Barré-Sinoussi will also report in a Press Conference

on HIV Reservoirs, 21 July, 14:00-15:00 hours.

What looks like breakthrough on Microbicides Tuesday lunch

High-level Satellite on Paradigm shift in treatment on Sunday

Please visit the online Programme-at-a-Glance (PAG) for a full list of

conference sessions, satellites, meetings, and programme activities taking
place at Reed Messe Wien.
 Human Rights March

• HR March: Tuesday, 20 July,

beginning at 17:00

• 30-minute peaceful march

through the city centre with a rally
and speeches at Heldenplatz.

• UNAIDS International Goodwill

Ambassador Annie Lennox will
give a presentation on her SING
Campaign and a performance.
 Global Village

• Free, open to delegates and the

general public.

• International gathering place

featuring displays of culture,
food, community, theatre,
activities and a marketplace.

Among Highlights:
Youth Pavilion and Networking Zones, including human rights, harm
reduction, multi-faith, people with HIV in EECA, film screenings, live
performances, sessions and exhibitions.
Opening ceremony on 19 July, 11:00 to 12:00 noon.
 Highlights Youth Programme

Youth Pre-Conference Opening Ceremony

Wed, 14 July, 10.30 -11.30, Medical University Viena
Special Guest: Conference co-chair, Dr. Brigitte Schmied

Dance the Ribbon! Get ready for AIDS 2010

16. July 2010 19.00, WUK (Werkstätten- und Kulturhaus), Währinger
Straße 59, 1090 Wien. On the last day of the AIDS 2010 Youth Pre-
Conference, a youth reception and party will welcome all young
people–whether conference participants or not !

Symposia Session. Youth: Providing Leadership on

AIDS and Demanding Accountability, 19 July, 16:30-
18:00h; Session Room 1, Reed Messe Wien

www.aids2010.org
 Lounge for Delegates Living with HIV (PLHIV lounge)

• The PLHIV lounge will be a place of

rest, support and networking. For many
delegates living with HIV, the PLHIV
lounge can be a valuable part of their
conference experience, providing
opportunities to meet and talk with
other PLHIV from across the globe in a
relaxed and nurturing environment.
Positive Lounge – Hall D,
1st Floor Opening hours:
• The lounge will provide complimentary
Sunday, 18 July: 12:00 – 17:30
snacks, spaces for informal meetings Mon 19 – Thu 22 July: 08:00 –
and relaxation, and private facilities for 18:00;
Friday, 23 July: 09:00 – 13:00
taking medication.

www.aids2010.org
 Vienna Cultural Programme on the occasion of AIDS 2010

• About 40 Austrian and international

cultural institutions, including some
from the fine arts, film, dance,
music, design, literature and
architecture, have joined together
to provide an exciting cultural
backdrop for AIDS 2010 delegates
and the general public of Vienna.

One of the highlights: „We must eat our suckers with the wrappers on”
Robyn Orlin und die City Theater & Dance Group Johannesburg
A contribution by ImPulsTanz – Vienna International Dance Festival, on
20 and 22 July, 21:00 hours, at MuseumsQuartier Wien/Halle E.

www.aids2010.org
 Can you help…
“The partnership with Kaiser Family Foundation is
central to our ability to extend the reach of the
International AIDS Conference well beyond the
conference venue and dates, said IAS Acting
Executive Director, Mats Ahnlund. “In conjunction
with our other online resources, the webcasts
ensure that those unable to attend the conference
have access to its key resources, while providing a
lasting record of conference proceedings - Kaiser’s
substantive and technical expertise, along with their
well-earned reputation for high-quality coverage,
makes them the ideal webcasting partner.”
WYWCA