JETBLUE AIRWAYS

Presented by:
Jamila A. Bilali
Aline R. Matungwa
Wendyline G. Mbagga
Rhobi J. Mwita
Neema J. Mushobozi
 COMPANY HISTORY AND BACKGROUND
 JetBlue Airways took the air on February 11, 2000
with the inauguration of service between New
York City’s. The airline raised and stated
service in 20 cities around the country with a
fleet of 41 new, environmentally friendly,
Airbus A320 aircraft


 As of December 31, 2009 JetBlue serves 60

destinations in 21 states (including Puerto
Rico), and eleven countries in the Caribbean
and Latin America


 Jet Blue implemented innovative IT programs such

as an Internet booking system. JetBlue installed
36 channels of free DIRECTV programming.

 David Neeleman, who had noticed there was a
need to change, has found a way to start the
Operations of Jet Blue Airways

 INTERNAL FACTORS OF STRENGTHS AND
WEAKNESSES
 STRENGTHS
 Low pricing strategy
 It allows JetBlue company to grab customers
easily. The ability of grabbing customers will then allow
them to compete very successfully on the market.


 Differentiation of product and services

 Producing different products and services is an
ideal way to conquer your market field to a new lever.

 Experienced advisors in this kind of business

 JetBlue, in its early days, had hired a few extra
ordinarily people who were able to distinguish it from
the competitors




Cont…...!
 WEAKNESSES
 Lack of Diversification of tests
 JetBlue Airways are currently lacking to
provide tests / results on availability of products


 Lateness of expansion
 Expansion on time was a lacking weakness on
JetBlue Airways side, as Low air fares industry is so
demanded, not only for the local market, but also for
the consumers from other cities as well

 Lack of Forecast management

 An issue of forecasting had been incurred by
JetBlue, as they had been trying to converge the
crisis faced previously


 EXTERNAL FACTORS OF OPPORTUNITIES
AND THREATS
 OPPORTUNITIES
 Marketing mix
 Marketing mix is also attractive strategy to make
higher profit in branch or section of a firm.

 Easy purchasing system
 JetBlue is aware that crowded areas like
complexes and centers for shopping are a main aim for
any individual to find any product.


 Maintenance of customer’s satisfaction and loyalty

 Membership cards and invitations are old
fashioned.



Cont…...!
 THREATS
 Competition
 Many of the businesses confronted nowadays must have
competitors in their field of work on production, in this case,
offering cheap fares for flights


 Financial crisis
 Internal and external factors must be considered at such
times of financial crises


 Global economy downstream

 Global economy downstream is a crucial fact and can be
undetectable in a large corporation


 Price of Oil
 Prices of oil are controlling any and every aspect of life
these days. JetBlue has used the price of oil to measure their
price set for customers to pay



Cont….!
 Bargaining power of buyers
 To reduce the bargaining power of
consumers JetBlue has customer incentives
such as TrueBlue.

 Bargaining power of suppliers
 JetBlue has very little threat from
suppliers.


 Threat of substitute products

 Switching costs among other
transportation options are high for everything.

 SWOT/TOWS – MATRICES
 In the TOWS Matrix, we will Use the SWOT analysis to develop strategies by matching strengths with
opportunities, using opportunities to reduce weaknesses, using strengths to overcome threats, and
reducing weaknesses and avoiding threats.


TOWS

MATRIX Opportunities Threats

 Marketing Mix Competitors



 Easy purchasing system Financial crisis



Maintenance of customer’s
 satisfaction Global economy down stream
and loyalty
Price of oil


Strengths Low pricing strategy Using own strategy to promote Lower prices down to meet standards
Marketing Mix through financial crisis times.
Differentiation of product and

With low price target new customers

services Attract potential customers with easy

 Use experience and expertise to beat the
shopping system potential downstream of economy
Early starters in this kind of


business

Weakness Lack of Diversification of Products Expansion in range of products and Globalize and Expand business branches.


and Services services Beat financial crisis with extra working


Lateness of Globalization
Improvement of existing purchasing hours.
Lack of Forecast management
systems Change business type throughout


If missed, improve satisfaction even if at financial crisis.



unexpected times.
 FINDINGS
 Relationships between strength box and opportunity
box can be described as very potential
opportunities for the JetBlue: -


◦ By the means of low pricing system



◦ Technology and Information Technology acts as

a huge character in the company.


 The association between weakness and strengths box,

JetBlue will encounter both a negative and positive
side: -
◦ JetBlue must maximize its usage of flight
Business.


◦ The process of stimulation of overtime work for

the employees by creating and issuing them
some benefits and incentives.


◦ JetBlue shall not ignore their short run business

activities .
Cont…..!
 JetBlue must compete and win against their threats, which are
the competitors. They must maximize their utility of their
Strengths to overcome their threats by: -
◦ Lowering the cost of their shares.


◦ Using promotional strategies (Such as newly designed

ticketing) to exhibit the public.


 A part of weaknesses and threats is very bad part for any

company or corporation Findings about this part can be seen
as big investment and should be considered as future
expected outcomes.


◦ Working loner during financial crisis or working longer

then out close competitors to gain more money more
experience to get more customers, so, the cure for the
coming crisis can be reduced by working longer the
out competitors.
◦
 SOLUTIONS AND RECOMMENDATIONS FOR
JETBLUE
 The Wholesaler Retailer Corporation
 A way to advice JetBlue on how and what to
change regarding what to do in near future, which is
being able to use the “SWOT”, an analysis and a tool
in order to resolve their tribulations.


 By observing and supervising domestic streams and

striving not to be influenced by changes, which
will lead JetBlue to a crucial unmanageable
degree.


 Implementing changes of hiring new employees

that are extraordinarily talented who can provide
Knowledge, Skills and Abilities into the
corporation.
 QUESTIONS ?

THANK YOU……!