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Presented by
ROLL NO.06
ASHWIN B.G
§
§
ITC. Touching your life. Everyday
Introduction
•
ITC. Touching your life. Everyday
VISION & MISSION
• Vision: Sustain ITC’s position as one of India’s most
valuable corporations through world class performance,
creating growing value for the Indian economy and the
Company’s stakeholders.
OU R
N G Y Y .
C H I D A
TO U E R Y
• E E V
LI F
Carried and forward agent
Wholesale dealer
Retailer
consumer
§ Vans go without knowing actual demand so after using this they can
save cost as well as time.
portfolio
Distribution network
Management
Opportunity Threat
Low per capita consumption Competition both Domestic & International
Ban on smoking
FLAKE,SISSORS,SILK CUT,BRISTOL,BERKELEY
1753
1662
1190
561
488
141
Factories (4)
GODOWNS
GODOWNS BRANCHES
BRANCHES
(19)
(19) (19)
(19)
Information
WHOLESALE
WHOLESALE DISTRIBUTORS
DISTRIBUTORS Goods
(60
(60 PER
PERBRANCH)
BRANCH)
RETAILERS
RETAILERS SECONDARY
SECONDARY
WHOLESALERS
WHOLESALERS
4 Future Scope
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ITC e-Choupal : An Introduction
Weak Market
Orientation
ITC’S SUPPLY CHAIN OF SOYA BEAN
BEFORE E-CHOUPAL INITIATIVE
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SUPPLY CHAIN FOR E-CHOPAL
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Why ITC thought of e-Choupal
–
–
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ITC’s Supply chain of Soya bean
after e-Choupal Initiative
Supply chain post re-engineering
• Pricing
– Previous day’s closing price used as benchmark price for
next day
– Mandi prices communicated to sanchalak through e-Choupal
portal
– Sanchalak inspects the sample, assesses quality and gives
farmer a conditional quote and a note
(name/village/quality tests/approx. quantity/conditional
price), if farmer decides to sell to ITC
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Inbound Logistics
note
Some procurement hubs are ITC factories, others are purely
warehouse operations
ITC’s aim is to have a processing centre within 30-40 km radius
of its farmers
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Inspection and Grading
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Inspection and Grading
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Weighing and Payment
copy of that
Samyojaks handle cash operations
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Hub Logistics
or storage hub
ITC incurs the transportation cost
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Technological support
Nodal platform catering to commodity blending, agricultural trading, e-
choupal &rural distribution
24,000 personalized business function points
110,000+ pre-built business function points
Integrated Business Systems for Direct Agriculture Procurement, Rural
Distribution, e-Choupal Management, Exports, Insurance, Aqua
Processing & Commodity blending
Support for 8 local languages
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A win-win Deal
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SYNERGIES FOR ITC
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VPN providing SCM, ERP & CRM capability
F M
A e-choupal rural two-way fulfillment A
R capability R
M K
E Cigarette Trade Marketing capability E
R T
Expanded FMCG distribution capability S
S
Source: Seminar on Bottom of the Pyramid and CSR, IIM-K, Sept. 24, 2008
Critical Analysis of ITC’s Supply
Chain
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Stake holder Analysis
Primary Stakeholders Interest
efficiencies
Served with dignity
security
Low cost distribution channel
Commission Agents Gain access to global markets through ITC and commission to
Repayment of
loan with
interest Produce
procurement
Comparison with Haryali Kisaan Bazar
Synergies Synergies with products which Synergies with what DSCL is selling(inputs
ITC is manufacturing to agriculture plus other services
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ITC e-Choupal Footprint
CONCLUSION
SMOKING…….
THANK YOU.SMOKING IS
INJURIOUS TO
HEALTH ?????