FAKE PRODUCTS AND

PASS-OFF BRANDS
GROUP -7
APURV SHARMA
DEVDUTTA NANDI
HEMANTH K.
KOUSTUBH CHOUBEY
SWATI SINHA
WHAT IS A FAKE PRODUCT??
 Fake products are found worldwide and
they are usually of poor quality sold at a
fraction of the original price.

 If substandard quality of beverage, which

is similar in taste, is bottled with a logo of
PEPSI, and is sold in the market.
WHAT IS A PASS OFF BRAND?
 Those brands which tweak a well known
symbol or style of a large company, to make
their own and sell their products in the
market are known as PASS OFF BRANDS.

 KIT-KAT, KAT-KAT; MELODY, MEDOLY

 RBK,RKB(REEBOK)
CHINA - THE BIGGEST SOURCE
OF COUNTERFEIT GOODS
 Talk about counterfeit products and one
automatically thinks of a few countries.
While India is not lagging behind the rest of
the pack - it is China that is head and
shoulders above others in this category.
 China is the biggest source of counterfeit
goods in Asia and piracy rate in China is more
than 90 per cent. As much as 30 per cent of
the counterfeit products worldwide is being
made in China.
 CASE STUDY
Industry : Pharmaceutical
Challenge :
Antiseptic Perfumed Cream of a well-known company was
being duplicated as well as “Pass Off” products was in
circulation, using the same trademark.

Area Affect : National Capital Region (NCR)

Solutions : Market survey, intensive investigation, monitoring and
surveillance enabled our teams to locate the office and the
factory of the counterfeiter. 
The enforcement action through court order with the active
support of the local police stations of the respective areas
was carried out.
The list of the seized goods including finished product,
packing material & printing machine for packing etc was
submitted to the court.

Gains :
Duplicate & Pass off product of the subject item have now
disappeared from the market. The sales of the Genuine
Products have shown upward trends in the affected areas.
 SCENARIO IN INDIA
According to Enforcers of Intellectual
property Rights (EIPR), a private
investigative agency specializing in anti-
counterfeiting solutions, all Indian metros
have become bases for manufacturing
counterfeit products and account for
maximum IPR violations. "Delhi is the hub of
counterfeit products in India as nearly 70 per
cent counterfeit products originate there," it
said.
 LOSSES INCURED
  A FICCI survey has estimated the loss of
revenue to the Indian exchequer by way of
taxes to be roughly around Rs 1,000 crore a
year.
 Rapid advances in technology and liberalization
of the Indian economy has created an ideal
market for people trying to misuse existing
brand values that have been cultivated and
nurtured over a period of time.
 FMCG, software, automobile, packaged water,
and garments sectors are the most affected.
 THE FAKES
A recent survey from the US has come out
with the finding that worldwide 10 per cent
of perfumes and cosmetics, 11 per cent of
clothing and footwear and around six per
cent of drugs bought by consumers are fakes.
The figure rises to a staggering 80 per cent in
some developing countries.
 JOB LOSS
 Another estimate says 4,100 jobs are lost each
year in the UK alone because of counterfeiting -
wrecking industries and draining funds which
otherwise would have reached public services.
 While no organization has come up with such an
assessment in India so far, a FICCI estimate has
put the annual loss of revenue to the Indian
companies in excess of Rs 4,000 crore.
 Individual losses to company vary from 4 per
cent to 10 per cent of their annual revenues and
profits.
 FIGHTING FAKES
 To prevent forfeiting, the Govt. of India has
introduced Intellectual Property Rights (IPR). Under
intellectual property law, owners are granted
certain exclusive rights to a variety of tangible &
intangible products, such as musical, literary, and
artistic works; discoveries and inventions, clothes
and jewellery etc. Common types of intellectual
property
include copyrights, trademarks, patents, industrial
design rights and trade secrets in some jurisdictions.
 Though there are laws in India against
counterfeiting, their enforcement is tedious.
Lengthy legal proceedings often yield no results.
PASS OFF BRANDS OF ADIDAS
FAKE PRODUCTS OF SONY
FAKE PRODUCTS FOR PUMA
 A K E
E R F
O TH TS
DU C
P R O
OTHER FAKE PRODUCTS
 CONCLUSION
 Hence, it can be concluded that fake
products and pass off brands are a harsh
reality in today's markets and have no
benefits at all.
 All efforts must be put in, both from the
Govt. and the public to crush this malaise
effectively.
 U …
Y O
NK
H A
T