Slingboxes: How To Sell More Through VOD and DRTV

How to sell more
Slingboxes
through VOD and DRTV
March 19, 2006
/ Karen Harris Media Consulting

Solomon Strategic / Words & Pictures
S 22
Leading the revolution
by empowering consumers.
Founded in 2004, Sling Media gave consumers greater
control of when, how, and where they view television
content, through the launch of Slingbox.
The Slingbox quickly became an award winning new
technology, recognized by Time, Business Week,
FORTUNE, PC World, and other publications and
organizations.
Just last week the Wall Street Journal confirmed the
revolution, calling the Slingbox “a particularly disruptive
technology.”

S 22
Industry recognition was
matched by sales success.
 2,500 retail outlets nationwide carry the Slingbox,
including Wal-mart, Target, Best Buy, Dell, and Amazon.
 Over 100,000 Slingboxes have been sold to date.
 The company sells 100-200 units a week on its own
website.

S 22
Marketing dollars have
been astutely deployed.
Avoiding New York, Chicago, and LA, the company is
focused on smaller markets that achieve cost efficiency,
 The company is progressively rolling out to 8-9 markets
per quarter.
 Radio as the dominant medium, supported with
 Print, awareness TV, and banner advertising.
The company currently targets five high-potential segments:
 Business Travelers.
 Sports Junkies.
 Information Junkies.
 Ex-pats.
 “Mobile Moms.”
S 22
The next phase
of marketing is critical.
The Slingbox is all about TV viewing; there’s an opportunity to
deliver a deeper, richer experience with TV enthusiasts
that communicates product benefits through their preferred
medium.
The “hero” of this next marketing phase, to launch late
2Q/early Q3, is a 4-minute, local market test of a VOD
piece, that is
 Supported by a :30 “Branded Navigation Unit,” or BNU,
that drives traffic to the VOD.
 Also supported by a :30 spot “lifted” from the VOD, that
employs an “Ad Tag” or “Ad Copy” that supports retailers,
plus tailors and targets our message.
 Complemented by a national, :60 direct response
television test commercial (DRTV).

S 22
This is our
proposal to help.
We have assembled a veteran team – strategy, account
management, copy, art, production, media planning &
buying, data analytics, and call center operations – to work
“virtually” with Sling Media.
The team is led by:
 Robert Solomon, founder of Solomon Strategic.
 Kristi Faulkner and Sandy Sabean, co-founders of Words
& Pictures.
 Karen Harris, a senior, independent media planner.
The team’s bios follow this presentation. We would be happy
to answer any further questions you might have about our
capabilities and experience.

S 22
Here’s what we’ll cover:
We’ve already provide some background and context; we

now want to discuss:
 Our approach to creative.
 Our initial thoughts on media planning.
 A preliminary execution schedule.
 A summary of costs.
 Conclusion and next steps.

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CREATIVE APPROACH.

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We started with three questions:
1. Does television make sense?
2. Is VOD the best way to tell our story?
3. Will DRTV sell?

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The answers:
1. Yes!
2. Yes!!
3. Yes!!!

S 22
1. Television is the ideal
medium for a TV accessory.
Sling Media has done extraordinarily well without relying
heavily on TV. However…
 The product appeals most to committed TV viewers – Biz
Travelers, sports/info junkies, etc. -- with specific viewing
interests that could benefit from the Slingbox.
 This product cries out to be demonstrated “live” on TV.
 To see it is to understand it, to understand it is to desire it.
Lastly, as we expand the adoption of innovation curve
beyond “innovators” and “early adopters,” to the “early
majority,”
 Television is the one medium that can reach this group
quickly and effectively.

S 22
2. VOD provides even
deeper audience engagement.
A four-minute piece of content is ideal for communicating the
Slingbox story and merchandising the product.
 25MM households are VOD enabled, with the number
increasing rapidly. These are exactly the prospects we
want to engage.
 Everything gets measured – unique views, total and
average duration of viewing, and exact viewer data.
 Because cable VOD is a local buy, it drives viewers to
specific retailers, which should mitigate channel conflict.

S 22
The VOD piece is the anchor.
The VOD deeply engages our prime prospects. Creatively, it would

be tightly integrated with the DRTV. We can achieve this by
cutting the :60 DRTV spots from the VOD itself.
Sling Media also has equity we can capitalize on and use in the
video: the awards they’ve won, the people who endorse the
product, and an easy-to-use website.
A few initial thoughts:
 A “How do you Sling?” story, focused on devoted “Slingers” who
can’t live without their Slingbox.
 Explore a day in the life of a Slingbox, from purchase, to
installation, to all the expected and unexpected real-life uses.
We will explore a variety of creative approaches based on various
consumer insights, and present options for your consideration.
We also will plan for other VOD uses, in retail, in sales, on the web.

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Two VOD issues to address.
1. VOD via cable is bought by specific local markets, not nationally.

TiVo is a national buy, but the audience may be smaller, less
concentrated, and could be more expensive. (We will do a full
comparison and provide a POV.)
 In our media section of the presentation, we will recommend two
cable VOD test markets: Boston and Philadelphia.
Even with just local market presence, we believe VOD will be a
powerful test vehicle that can roll out to other markets.
2. The “Drive-to-VOD” component is critical. In cable, we’ll use a
separate :30 “Branded Navigation Unit” (BNU), that MSOs sell
as part of the VOD package. (TiVo uses a “gold star click-
through.” We can discuss how to build awareness on their
platform.)
 Our recommendation is to create the BNUs the same way we
plan to create the :60 DRTV -- craft them from the 4-minute
VOD.

S 22
3. DRTV is a powerful,
efficient sales weapon.
There are five reasons why direct response television is the
ideal platform to promote Slingbox:
1. The :60 units provide the time needed to tell a fuller sales
story.
2. The strong call-to-action encourages consumers to seek
more information via the web or phone.
3. Media time is incredibly affordable, extending the value
of every dollar invested.
4. We ruthlessly measure everything, to know what works,
and what doesn’t.
5. We use buy management techniques to reduce cost,
increase effectiveness, in order to achieve our sales
goals.
S 22
Our objective: a fully integrated
campaign with lots of options.
The entire creative package would be conceived as a whole.
So the :60 DRTV spot fits seamlessly with the VOD and
the :30 BNU.
The four-minute time frame gives us a wealth of creative
options to consider:
 We could tailor :60 DRTV spots for each of the five key
target segments.
 We could focus on the “why” and “how” of the product, to
stimulate enthusiasm.
 We could possibly recruit a celebrity like Amhad Rashad
as a spokesperson, or for a testimonial.
We will explore every option in creative development.

S 22
For the DRTV, what
should the call-to-action be?
In a classic :60 DRTV spot, the call-to-action usually is to
place an order.
But, while the Slingbox is a terrific deal, at $249 it’s not an
impulse purchase.
 There also will be questions about ease-of-installation.
 And there will be questions about a guarantee.
Assuming we could promote an unconditional guarantee, we
could promote a “call-to-order” call-to-action. But it might
be preferable to use a drive-to-web or “call to inquire”
strategy.

S 22
Testing calls-to-action.
One option would be to test a range of calls-to-action. Some options:
Call-to-action: Rationale:
“Call now to order.” The most straight-forward buying

approach, but consumers could be
worried about a lack of a guarantee.
“Try Slingbox for 30 days without risk. If Guarantee shows product confidence and
you’re unsatisfied for any reason, return it eliminates consumer worries about
for a full refund.” returns.
“Call us at 1- 800-000-0000, or visit us at Encourages viewers to visit the website

www.slingmedia.com” for more info. Can post the VOD there.
“Call us at 1- 800-000-0000, or turn to In our VOD test markets, we can drive
channel XXXX for more information.” traffic to our 4-minte show.
We’d like to review these and other alternatives with you prior to
creative development, to arrive at the best choice.
S 22
What about channel conflict?
Sling Media has done a superb job of significantly

penetrating the major retailers. Although a DRTV spot
could have an impact, we don’t believe this is a risk.
 For one thing, major manufacturers such as Nike and
Apple sell their products through multiple channels,
including proprietary direct marketing ones.
 Other marketers, such as Dell, have proven the efficacy of
the Direct.
 Sling Media already uses its own website to close sales.
Our recommendation is to bring the retailers into the process,
brief them fully, then manage issues as they arise.

S 22
“Dynamic insertion” could
help with channel conflict.
Dynamic insertion, in the form of AdTags and AdCopy, is
something to consider in local markets where available.
 An AdTag allows you to instantly tailor your message to a
specific location. For example, New York residents in
Chelsea are told to go the Best Buy on 23rd Street.
 AdCopy allows you to instantly tailor the message, to
deliver a specific offer or product feature.
Again, working with the 4-minute VOD as our base, we could
“lift” a :30 spot that uses an AdTag to promote specific
retailers.
 This could help reduce concern over the DRTV.
We also could use AdCopy to create a more robust test and
learning environment, to see which offers or guarantees
work.

S 22
A note about creating and
producing for dynamic insertion.
Simply put, dynamic insertion means the spot is edited
immediately before airtime by computer software.
At present, AdTag/AdCopy are services only available from
the cable systems as part of a local market buy. For the
test, our DRTV spots will be bought nationally for cost
effectiveness, eliminating the AdTag/AdCopy option.
However, we will plan for the use of this technology, and will
create and produce each piece of content with the specific
requirements of AdTag/AdCopy in mind. Doing so will give
us the option of cutting effective :30s later, and the ability
to run our DRTV in select local markets with varying offers
or store locations.
Planning ahead will save tremendously on production costs
down the line.

S 22
To summarize,
here’s what we’ll create:
 Multiple concepts for a four-minute VOD, (for use on TiVo
or in local cable markets) leading to an execution and
production of the selected concept.
 Multiple concepts of a :30 BNU spot, designed to drive
people to the VOD, leading to the execution and
production of a single :30 BNU.
 Multiple concepts for :60 DRTV spots to run on a selection
of national cable networks, leading to either the execution
and production of a single spot, or possibly a number of
test spots.
 A :30 “lift” of any of the above executions designed to
leverage AdTag/AdCopy down the road.

S 22
INITIAL THOUGHTS ON MEDIA.

S 22
VOD: the ultimate,
opt-in advertising vehicle.
The VOD audience is self-selecting; they choose to watch
because they are interested in a product and want to
learn more.
 It’s a great complement to awareness advertising and to
DRTV.
 It successfully establishes a direct and lengthy dialogue
with an interested consumer.
 There is no waste, but there is a cost premium.
VOD is most successful at engaging the audience and
holding their attention when the information presented is
relevant and entertaining.
 The creative challenge is to strike a balance with the
brand message.
S 22
How to negotiate VOD.
For now, we’ll assume you’ve explored a VOD buy with TiVo,
so we’ll focus on the details of cable VOD.
 VOD is a local cable buy, usually bought through the
Spotcable rep, NCC. It is sold market-by-market, which
makes negotiating with a single rep more efficient.
The cost of the platform depends on a combination of
 Server time where the content is housed.
 The amount of BNUs (:30 directionals that promote the
content to the viewing audience).
 Other spots purchased in the plan.
There are creative sponsorship opportunities that drive VOD
viewership; these could complement the media plan. We
will explore and evaluate these during media planning.
Solomon Strategic / Words & Pictures / Karen Harris Media Consulting
S 22
Choosing a VOD test market.
We’d recommend the top one or two markets with the

greatest potential to reach our consumers.
Leaving out NY,LA, and CHI, the next two most developed
VOD DMAs are Philadelphia and Boston.

S 22
Philadelphia and Boston
are excellent choices:
Philadelphia:
 Is a highly developed VOD audience.
 It has 850,000 digital cable HH, 1.3 million VOD
enabled digital boxes.
 It is a strong sports market.
Boston:
 Has 910,000 digital cable HH, 1.4 million VOD enabled
digital boxes
 Is a strong sports market, plus huge student
populations (early adopters, TV enthusiasts, and ex-
pats!)
 There’s a significant suburban influence (Mobile Moms)

S 22
A ballpark estimate for VOD.
This is meant as an FYI only; this is not included in our

media budget.
We’re assuming that you have an estimate for TiVo’s VOD
package. For comparison, this is where negotiations
would begin for a cable VOD buy.
Philadelphia:
 Server time for one month -- $38,000
 400 BNUs -- $80,000
Boston:
 Server time for one month -- $44,000
 400 BNUs -- $80,000

S 22
VOD: how to proceed.
You’ve indicated that TiVo has a compelling VOD package.

Not knowing the details of what you’ve negotiated, we
can’t evaluate cable’s VOD vs. TiVo.
However, our proposal does include developing a strategy,
plus creating and producing the VOD content,
regardless of where you choose to run it.
We can help you evaluate all the options in further detail at
a later time.

S 22
DRTV: a different way to buy.
Sling Media has had success in running awareness media,

primarily radio, that delivers about 70 GRPs a week.
DRTV is different. Our goal isn’t to buy reach and frequency.
Our goal is to buy TV time cheaply, so that it can deliver
an acceptable cost-per-call, cost-per-lead, and, ultimately,
cost-per-sale.
To do this we buy unsold, available, remainder time, or
“avails,” that can be pre-empted by another advertiser
willing to pay a higher price for the spot.
This allows us to buy time cheaply. Instead of paying tens of
thousands, or even hundreds of thousands of dollars per
spot, we pay just hundreds of dollars, or at most a
thousand or two per spot.

S 22
DRTV comes with
its own set of rules.
For one thing, we’re not going to run on “Lost,” or
“Desperate Housewives.” In fact, we cannot specify
programming. Instead we must specify broad dayparts.
Our units tend to be :60s, :90s, and :120s, not the :30s that
typify awareness advertising. A :60 is the most common
and clearable unit.
Our spots must sell with a strong call-to-action that directs
the viewer to call an 800-number or visit a website.
DRTV offers Sling Media a number of advantages,
including sufficient time to tell a fuller sales story. Most
important of all, it allows Sling Media to maximize the
value of its media expenditure.
This is why we believe DRTV provides a great solution for
the Slingbox.

S 22
How to proceed: DRTV.
Assuming we were to work together, our plan is to present a

detailed media recommendation for your review.
In the meantime, we’re envisioning a DRTV test effort that:
 Would run for 3-4 weeks.
 Would focus on national cable networks, which efficiently
delivers a lower cost per response than local market
independents and affiliate stations.
National cable also allows us to target our five key segments:
 Business Travelers.
 Sports Enthusiasts.
 Information Junkies.
 Ex-pats.
 Mobile Moms.

S 22
We started with
a list of 19 DRTV networks.
 A&E  ESPN Classic
 BBC America  Fox News
 Bravo  Lifetime
 CNBC  MSNBC
 CNN  OLN
 CNN Headline news  Oxygen
 Comedy Central  Spike TV
 E!  VH1
 ESPN  WE
 ESPN 2

S 22
We evaluated each network
according to these criteria.
 We want a mix of stations that appeal to all five targets.
 We’re looking for target audience concentration.
 We want good DRTV rates, and the opportunity to
achieve buying efficiency.
 We pay attention to historical rates for similar consumer
electronics, high tech, and similar categories.
Based on this analysis, we narrowed the list of preliminary
group of networks most likely to deliver sales for the
Slingbox.

S 22
These are the 10 networks
that made our tentative list:
STATION: RATIONALE:
ESPN 2 Sports, sports, sports
ESPN News More sports, sports, sports
ESPN Classic Still more sports, sports, sports
FX Heavy tech: 131 index on PDAs
CNN Headline News Info junkies/biz travelers, men 18-49
Fox News Info junkies/biz travelers, men 18-49
Comedy Central Travelers, info junkies, ex-pats, moms
E! Network Mobile Moms
VH1 Ex-pats; 18-49 balanced M/FM
Spike TV 69 % men, 73% 18-49

S 22
But this still represents an
interim, “for discussion” list.
In our final media recommendation, we will narrow the list
further to four or five high potential choices.
 Based on our discussions with the networks, we might
find that some drop out, while others find their way in.
 In some cases, networks that don’t make the initial round
are likely to be included in subsequent rounds of testing.

S 22
DRTV buy management.
With DRTV, ”buy management” is a big advantage.

 We will start by airing the approved buying schedule,
exactly as planned.
 But, after two weeks of being on air, response rates
tend to level off or decline.
We can use the data from weeks one and two to adjust
our buy in weeks three (and four, assuming four
weeks).
 We can cancel underperforming networks.
 We can add new networks to the test.
 We can change dayparts to maximize results.
 We can increase or decrease frequency to improve
performance.
 We can renegotiate rates to improve performance.
Solomon Strategic / Words & Pictures / Karen Harris Media Consulting
S 22
Buying would be handled
by a firm we know well.
We recommend working with Direct Advantage, whose
founding partners – Jane Plant and Gina Buttafoco – we
know well.
 Jane and Gina are industry veterans with significant
agency and client side experience.
 The firm was founded in 1993, and works with a wide
range of clients in a variety of business categories.
 The company is particularly strong in DRTV buying.
 Direct Advantage also has the necessary analytic tools to
successfully measure, evaluate, and buy manage our
campaign.

S 22
Handling the call volume.
DRTV can succeed in the most unexpected ways. For

example,
 Spots airing during morning news might fail, while spots
airing over night might succeed.
 Some spots might cause a sudden “spike” in calls.
Although our goal would be to drive traffic to our website, we
still want to offer people the option to call an 800-number
to order, or to get questions answered.
To handle calls 24/7, and to cover unanticipated spikes in
call volume, we’ll need to contract with a in-bound call
center that specializes in handling DRTV response.

S 22
Identifying the right
call center candidates.
We know a number of qualified candidates that could
handle the in-bound call volume and email orders to
your fulfillment house. Possibilities include:
 ACI Telecentrics in Minneapolis.
 Greenwood & Hall in Santa Ana, California.
 Convergys in Cincinnati.
 West Telemarketing in Omaha.
Assuming we proceed, we would put the assignment out to
bid, based on the media recommendation, and
according to the specifications we establish together.
We would award the bid based on agreed-on criteria, then
do training and testing well before launch.

S 22
Big question:
what if we don’t succeed?
If we don’t pull the results we expect, we can cancel the
media plan with 72 hours notice, preserving a substantial
portion of your investment.
But given how we plan to structure the test, and given the a
history of product success, we don’t anticipate needing
to do this.
The fact is, we expect to succeed, and it is more likely you’ll
want to ramp up the plan.
 We can do this, usually within 72 hours of arriving at the
decision to invest more.

S 22
PRELIMINARY SCHEDULE.

S 22
We can launch in late in 2Q.
TASK DATE
Proposal submitted Fri. 3/17, Mon. 3/20
Approval to proceed Fri. 3/24
Draft, submit, revise, approve creative brief Mon. 3/24 – Fri. 3.31
Creative concept development: VOD, BNU, DRTV Mon. 4/3 - Fri 4/14
Media plan development Mon. 4/3 - Fri 4/14
Call center RFP Mon. 4/3 - Fri 4/14
Present creative concepts, media plan (San Mateo) Week of 4/17
Select winning concept; revise and approve Week of 4/24
Approve media plan Week of 4/24
Award call center contract Week of 4/31
Creative prep: casting, location scouting, etc. Mon. 5/1 – Fri. 5/12
Shoot Week of 5/15
Edit all versions Mon. 5/22 – Thurs. 6/1
Present rough cut, all versions Fri. 6/2
Revisions Mon. 6/5 – Thurs 6/8
Present final cut, all versions Fri. 6/9
Final edits Mon 6/12 – Thurs 6/16
Train call center Mon. 6/5 – Fri. 6/16
Ship Fri 6/16
DRTV airs Week of 6/19
VOD airs (30 days later) Week of 7/17
A note on the VOD air date.
The MSO’s require 30 days from submission to launch the

program into its rotation.
We will try to improve on this by working with the MSO, but
for now, we should assume the national DRTV launch will
air as scheduled, with the VOD following in the two test
markets.

S 22
CONCLUSION AND
NEXT STEPS.

S 22
DRTV + VOD =
an ideal test environment
To interested ad involved prospects, VOD gives us the “real
estate” we need to tell the full Slingbox story.
 We buy VOD locally, but with the option to expand to other
markets as success dictates.
A DRTV :60 can be bought cheaply, with buy-management
techniques leveraged to optimize the plan to achieve our
goals.
 DRTV is a national cable buy, giving us broad reach to a
wide audience.

S 22
There’s a big
opportunity for success.
We believe in “buyer’s marketing,” where empowered
consumers feel confident and knowledgeable enough to
make informed decisions that improve their lives.
Slingbox is a product that does exactly what it says it will do.
The product is priced fairly, and in a way that makes
evaluation simple and buying easy.
But this next phase of marketing is key to expanding Sling
Media’s share of market. As important as results are, it’s
equally important that we learn what works, then build on
it to ensure future success.
The team we’ve put together has the creativity, experience,
and tech market savvy to help make this happen, and
we’re eager to partner with you.

S 22
How do we proceed?
 We’d schedule a kick-off teleconference, to get fully up-to-

speed on the product and to address open issues.
 We would then write a creative brief that would drive
creative development.
 We would begin developing our media plan.
 And we would contact call center candidates to submit
proposals to us.

S 22
A FNAL WORD: THANK YOU…
For asking us to
propose on your business.
We look forward to
working with you!

S 22
TEAM BIOS

S 22
Robert Solomon
Solomon Strategic
Robert has “29” years of DM experience,

most recently as CEO of Rapp Collins, NY.
Before founding S2, he was President of
Direct & Interactive at Ammirati Puris Lintas, GM
Robert’s is a well- of FCB Direct West, SVP at Digitas.
known author whose
books are big sellers He has serious technology experience on
among ad agencies. accounts such as Compaq Computer, DEC,
Novell, and AT&T Wireless.
His other major accounts include American
Express, Cablevision, Citibank, DHL, MasterCard,
and UPS.

S 22
Kristi Faulkner
Words & Pictures
Kristi is a seasoned creative with 16 years experience

writing and producing all forms of advertising from TV, print &
radio to emerging media.
Before founding founding Words & Pictures, she was a
creative director on a variety global accounts at Ammirati
Puris Lintas, Y&R, and Grey Advertising. She’s also done
time at BBDO, DDB Needham and Hill, Holiday.
Her technology experience includes the launch of
Optimum Online, Compaq Computers, Capital Thinking,
GTE, ATT, Toshiba, and Cablevision.
Words & Pictures is considered by many to be a
leading branded content creator in the VOD space. Their
first foray garnered a Jack Meyers Media Creativity award.

S 22
Sandy Sabean
Words & Pictures
After graduating from New York’s School of Visual

Arts, Sandy began her career at the legendary creative
agency Doyle Dane Bernbach.
She’s served as a creative director on a variety
global accounts at Ammirati Puris Lintas, Y&R, and Grey
Advertising. Previously, she worked at Saatchi & Saatchi,
and Wells Rich Green.
She’s created campaigns for blue-chip brands in
virtually every category from finance to tech to beauty to
packaged goods to automotive.
Her technology experience includes the launch of
Optimum Online, IBM, Compaq Computers, Capital
Thinking, and Cablevision.

S 22
Karen Harris, Karen
Harris Media Consulting
Karen has over 20 years of direct marketing media

planning, buying and management experience.
Before founding her media consulting practice,
Karen spent 13 years as Executive Vice President and
media Director of Grey Direct.
Prior to Grey, Karen spent 8 years at another well
respected direct marketer, Wunderman Worldwide.
Karen’s high tech ad consumer electronic
experience includes Apple, IBM, and Panasonic, among
other accounts.

S 22
How to sell more
Slingboxes
through VOD and DRTV
March 19, 2006

S 22

Slingboxes: How To Sell More Through VOD and DRTV

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How to sell more

March 19, 2006

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

We’ve already provide some background and context; we

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

2. Is VOD the best way to tell our story?

3. Will DRTV sell?

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

The VOD deeply engages our prime prospects. Creatively, it would

/ Karen Harris Media Consulting

1. VOD via cable is bought by specific local markets, not nationally.

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

“Call now to order.” The most straight-forward buying

“Call us at 1- 800-000-0000, or visit us at Encourages viewers to visit the website

Sling Media has done a superb job of significantly

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

We’d recommend the top one or two markets with the

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

This is meant as an FYI only; this is not included in our

/ Karen Harris Media Consulting

You’ve indicated that TiVo has a compelling VOD package.

/ Karen Harris Media Consulting

Sling Media has had success in running awareness media,

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

Assuming we were to work together, our plan is to present a

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

With DRTV, ”buy management” is a big advantage.

/ Karen Harris Media Consulting

DRTV can succeed in the most unexpected ways. For

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

The MSO’s require 30 days from submission to launch the

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

 We’d schedule a kick-off teleconference, to get fully up-to-

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting

/ Karen Harris Media Consulting