MORE AWARENESS … MORE

WATER …
HULT GLOBAL CASE CHALLENGE
IVANE JAVAKHISHVILI TEAM “GEORGIA”:
TBILISI STATE UNIVERSITY TORNIKE BAKHTURIDZE (C)
(TSU)
ILIA BAKHTURIDZE
http://www.tsu.edu.ge/
GEORGIAN TECHNICAL ZVIAD AKHLOURI
UNIVERSITY (GTU)
http://gtu.ge/

Dubai, 2011
Hult Global Case Challenge 1
 INTRODUCT

ION
Since the very birth of human civilization, people have moved to settle close to water. All
people, everywhere
and every day, need it. Water is the most important single element needed in order for

people to achieve the

universal human right to "a standard of living adequate for the health and well -being of

himself and his

family.“ (Article 25, Universal Declaration of Human Rights);

There are enough clean water resources in the world (see Freshwater Resources 2005;
IDA – Water
Resources), but they are unequally distributed among Continents and Countries .

WATER POVERTY INDEX BY COUNTRIES (Center for Ecology and Hydrology;

http://www.ceh.ac.uk/index.html)


Hult Global Case Challenge 2

 INTRODUCT

ION
Only 3% of the water on Earth is not salty, and two-thirds of this is locked up in ice caps
and glaciers. Of the
remaining 1%, one-fifth is in remote, inaccessible areas and much of the rest arrives when

it is least wanted, as
monsoonal deluges and floods. The result is that humans are able to exploit only 0 .08 % of

all of the world’s

water. Agriculture presently uses 70% of the available freshwater resources (Currently , 70 %

of the world’s
irrigated land is in Asia, when in Africa, 94% of agriculture is rain -fed ), with industry

using 20% and

municipalities using 10%.

While world population tripled in the last century, the use of water increased six -fold .

Experts predict that the

world’s population will reach nine billion by 2050 . (Statistical Data By International Water Management Institute ;
http://www.iwmi.cgiar.org )
 TREND OF WATER USAGE


Hult Global Case Challenge 3

 KEY FINDINGS
o There are significant GROUNDWATER ASSETS available even in
some of the most drought-prone areas of the world. Although

available, these Groundwater assets are not being used today

because often the leaders of drought-prone countries do not

possess the political will to drill water wells for their own people.

o Solar energy and rarely wind energy can be used for

Pumping and distribution of water.

o Participation and education in community water supply and

Sanitation programs are one of the success factors. This also

implies the use of equipment that can be repaired at the local

level.

o New WATSAN CREDIT program will be developed and implemented .

o Water will be provided free of charge (philanthropically).
o Common Bathrooms for men and woman (separate) will be constructed by producers
of
products of hygiene (for instance P&G). It’s perfect opportunity to penetrate the

emerging markets
of developing countries. This service won’t be free!

Hult Global Case Challenge 4

 SOLUTION AT
GLANCE
o Groundwater assets are assessed according to GROUNDWATER
AVAILABILITY STUDY FOR WATER - SHORT DEVELOPING
COUNTRIES conducted by UNEP and geological investigation.
o Target areas are defined and wells are drilled.
o Water storage tanks are placed on defined (plenty of groundwater
assets) places, above the ground, made from Ferro-cement and
bamboo-reinforced, with total capacity of 10,000 tons, sometimes
used in roof RAINWATER CATCHMENT .
o Smaller water storage tanks are placed in the middle of
community/village, the capacity of it varies from community to
community (according to size of it).
o Sand filters (rarely), Solar distillation and other treatment
opportunities are used to make the groundwater drinkable.
o Solar energy (rarely the wind energy) is used to pump/lift and
distribute water using pipelines among water storage tanks.


Hult Global Case Challenge 5

 SOLUTION AT
GLANCE
o Families or small communities may use the new WATSAN CREDIT to
construct
their own toilets.

o This model of toilet represent

a combination of two toilet models

developed by National Sanitation

Task Team ((012) 336 8811
xga@dwaf.pwv.gov.za; Private Bag X313


Pretoria, 0001).


o This model reuses the

household wastewater for

sewerage system and many

toilets can be connected to

the same system.

o If many families are connected to the system, the “MIX” collected

in sewerage
system can be treated and reused for irrigation or common bathrooms.


Hult Global Case Challenge 6

 SOLUTION AT
GLANCE
o The “MIX” from sewerage system flows
into water treatment network. After
Treatment water can be used for irrigation.

o The common bathrooms are

constructed by hygienic product providers

as a means of income generation and as a

part of their corporate social responsibility.

o This service will be very cheap (about 2-5 rupees including

necessary hygienic
products: soap & shampoo).

o Informational flyers will be distributed among people regarding

health care and
hygienic issues.

Hult Global Case Challenge 7

 IDEA IN ACTION
PRIMARY CALCULATIONS )
( WITH

o After Groundwater investigation the appropriate places are defined.

o Wells are drilled.
o Water Storage tank (10,000 tons) is placed, solar energy batteries and
water filter are installed.
o Smaller Tanks are placed in the middle of villages/communities and
water distribution system is built.
o The water in main water storage tank is sufficient for 10,000 families
o 1 tone water per family, weekly ( total: 40,000 – 45,000 persons).


So, the idea is cost-effective (philanthropically)

$1,000,000/40,000=$25 (per individual)

Totally $2,5 billion is enough to provide 100 million of water-scarce

Population in 5 years.

Hult Global Case Challenge 8

 LOGICAL FRAMEWORK
MATRIX
INTERVENTION LOGIC OBJECTIVELY SOURCES AND
VERIFIABLE INDICATORS MEANS OF
ASSUMPTIONS

OVERALL OBJECTIVE : Yearly Water Poverty Index
1 . Reaching at least 100 ( WPI *) by countries ;
million people in 5 years
SPECIFIC OBJECTIVE ( S ):
1 . Increase Awareness among
People and local
Stakeholders .
2 . Create Successful WatSan
Supply Model .
3 . WatSan Credit Program
EXPECTED RESULTS :
1 . Less people will die by
water - related diseases .
2 . Each family or small
community will get WatSan
Credit to build their own
toilet
ACTIVITIES :
1 . Public awareness
campaigns ,
Trainings , workshops .
2 . Investigation and pre -
feasibility
Studies ; defining target
areas .
3 . Well - drilling , Placement
of water
storage tanks , installing
solar
Batteries to pump water and
installing filters .
4 . Creation of WatSan
Credit

OF ACHIEVEMENTS VERIFICATION
People at BOP are well
informed ;
The level of awareness of
people regarding WatSan
issues ;
Satisfaction of involved
stakeholders and end
customers ;
Mortality index ;
Number of infected people ;
Number of toilets built in
villages ;
Return rate of WatSan
credit ;
Annual progress Political Will and full
report ; Research ; Support from local
government ’ s side , to
improve living conditions
Successful of people
Public ;
Interest to become
completion of more aware and to get
trainings and educated regarding WatSan
workshops , Number of issues ;
attendees ; Local government have to
Research conducted provide municipal service :
in target areas ; suppress corruption and
fraud ;
Statistical data Affordability of percent
collected in target rate on WatSan Credit ;
areas ;
WatSan Credit
history
6 month progress Non - inertness and co -
report operation from people ’ s
side ;
Full support from
government's side ;

Hult Global Case Challenge 9

 rategic Partners

Cross - Cutting ProvidersEquipment

VALUE CHAIN MAP
Small Water tanks in the middle of community/village
stoto fulfill
involve localthe root Objective
government and local stakeholders in policy-setting processes to avoid uncertainties and possible tensions

World bankEuropean
End Customers ; People at BOP lacking access to cl

FinancialIT
Service
Group
...to increase awareness among local inhabitants regarding necessity of co-operation and their rights.
Human rights Palmovile

Providers
Toilets

Logistic
& Management
Union

nitiatorconducted by experienced people in WaterCredit program and invited professionals on possible ways how to get clean water
activities
ater . Org

Service
watch ororrelative

Sanitation
Service Providers
P&G,

Common Bathrooms, for man or woman (separate)

Product Providers
relative

igation to define target areas ;

ion of possible places for water storage tank placement ; Pumping and distribution of water using solar energy .
Local NGOs

Partly of fully financed by WATSA

People at BOP and NGO ’ s will observe and monitor all the processes to unmask corruption and fraud

Hygienic Product Provid

Hult Global Case Challenge 10

 ACTIVITY
SCHEDULE Activities I
May
II III IV I
June
II III IV I
July August September October
II III IV I II III IV I II III IV I II III IV
PublicAwarenesscampaigns,
trainings, Workshops
Activenegotiationswithlocal
government andpolitical
authorities.
ActiveFundraisingCampaign.
Geological investigation and secondary
research to defineappropriateplacesfor
well-drilling and Water tankplacement.
Participation and education in
community water supply and
Sanitation programs.
NewWatSanCredit elaboration.
Water StorageTankPlacement,
installation of solar energy batteriesand
filter (if necessary)
BuildingWater distributionNetwork
Constructionprivatetoiletswithin
newWatSanCredit.
Activenegotiation with hygienicproduct
providersregarding common bathrooms
(owned by them)

Hult Global Case Challenge 11

 EXPENSES IN 6
MONTHS
NAME OF PRODUCT OR SERVICE / UNITS UNIT PRICE TOTAL
PURPOSE PRICE
Main Water Storage Tank (10,000 tons) 1 $ 200 . 000 , 00
Smaller Tanks in the middle of villages/ 127 $ 868 . 65 $ 110318 , 55
communities
2Water
, 500 Well
Gal drilling
Fresh Water Poly
Machine (canTank LG 102Dx81H
be -rented ) 1 $ 90 . 000 $ 90 . 000 , 00
*
Plastic Water Pipes 70 . 000 m Approx . $ 1 . 5
1.6
– $ 112 . 000 , 00
Water Filtration $ 150 . 000 , 00
Solar energy generator (including $ 100 . 000 , 00
installation)
Groundwater investigation and pre- $ 50 . 000 , 00
feasibility studies
Public Awareness campaign, trainings, $ 100 . 000 , 00
workshops & negotiation process with
government
Wages, administrative expenses, bonuses $ 87 . 681 , 45
TOTAL EXPENSES : $
1 . 000 . 000 , 00

PLEASE NOTE : There are conjectural prices shown on this table, except
smaller tanks*.
TOTAL EXPENSES MAY RAISE UP TO 10 %

Hult Global Case Challenge 12

 IMPACT POTENTIAL
o Sustainability (Productive over time)
Successful creation, improvement and implementation of the presented project will be

actionable way out from

current critical situation. This model is very cost -effective $1.000.000,00 per 40.000-45.000

persons ($25/person )
and affordable for poor population. In addition, communities, that consists up to 50,000

individuals, may create

an Union (cooperative or something like SHG) organized by local people to attract 1M

grants/pledges/donations.
This model can show first result within 6 months and the exploitation period of it is over

100 years. Annual

operational costs are low that can be covered by local government as a municipal service .

o Scalability
Reaching 40,000 - 45,000 people in 6 months imply, that Water.Org’s root objective can be

achieved in 5 years if
Sufficient amount of capital will be accumulated (2.5Bln ). After one year operating on target

market, the duration

of Project implementation will be reduced (Public awareness is raised, Knowledge base is
created, local
inhabitants are educated).
o Limitations
This model is elaborated for countries having rich assets of groundwater , otherwise it can

by used for any

country, despite it’s geographical location. Second biggest limitation is lack of starting
capital and immobility of
natural resources .


Hult Global Case Challenge 13
 IMPACT POTENTIAL
o Employment – Growth Opportunities, Demand for high quality Workforce
Water.Org have to train local inhabitants to enhance their professional skills and
implement not complicated,
user friendly interface technologies, to increase employment opportunities for local

population. Water.Org’s
overall objective is to reach at least 100 million people during next 5 years . Fulfilling

Water.Org’s objective imply,

that increased number of FDI’s and donors pledges will be addressed toward target (water-
scarce) areas and
simultaneously millions of workplaces will be created.

o SME and NGO Participation and Growth

The involvement of local NGOs & SMEs play an important role in implementation of project .

Local NGOs may

provide voluntary service and each activity conducted by local SME is means of income

generation and regional

development. Local SMEs and NGOs must be linked to all processes.

o Strategic partnerships, needed for success

Water.Org should cooperate with other international organizations to be successful in this

area: members of
World Bank Group focused on WatSan issues, The German Agency for Technical Cooperation (GTZ),

GlobalWater.Org, European Union and with other interested authorities or small

local/international NGO’s. If all
of them will amalgamate their forces, knowledge bases & capital , the results will be higher.

So, economic of scale

can be reached at “ New Consortium ”.


Hult Global Case Challenge 14

 CROSS - CUTTING
THEMES
o Environmental Impact (benefits)
Providing clean, drinkable water and basic sanitation will improve living conditions of

thousands of millions.
Deserted areas become more populated and acceptable for normal living . The process of

immigration will be
delayed.

o Public Interest, Potential Support, National Priorities

It’s medically stated, that clean water is essential for normal development and well-being of

human. It’s evident,

that the local population and other beneficiaries will do their best to support the

successful implementation of
new initiative. The key issue of governments of water-scarce countries is WatSan. So,
political bodies focus
attention on mentioned themes and probably they'll assist Water .Org to suppress corruption

and fraud.
o Gender Equity
According to Hult’s case, the majority of women living in water -poor countries /regions suffer

from lack of water.

Mostly women are responsible for collecting sufficient amount of drinkable water for whole

family. Providing
clean water directly to their homes (or nearby them ) will slightly facilitate daily life of

women. Also, women suffer

more from common latrines, than men (privacy issues ).

o Youth – Opportunities particularly for young People

Young people, children and adult spend much time together their mothers to find drinkable

sources of
water, instead of attending lessons
Hult at school
Global . AsChallenge
Case a result of improved WatSan condition,15
youth will be able to get
appropriate education. In addition, kids will have more free time to play and do anything
 RISK MANAGEMENT
MATRIX
High Medium Low

RISKS POTENTIAL ADVERSE RISK RISK MANAGEMENT RESPONSIBILIT

IMPACTS LEVE STRATEGY Y
Corruption , Ongoing projects may L Involve government bodies and Local
Fraud fail ; local stakeholders in the Government ;
rising unexpected processes and increase
awarenessamong them regarding Municipalities
expenses ; necessity of co - operation ; ;
Strong monitoring system ;
Inertness from Delay of project An aggressive marketing Water . Org ;
people ’ s side activities ; campaign , trainings , workshops Local
Ineffectiveness ; to increase awareness of local
inhabitants Government ;
Lack of Delay of project Fund - rising campaigns conducted Water . Org ;
financial Aids activities ; by water . org or / and other local Local
Ineffectiveness ; and international NGOs Government ;
and Pledges
Media partners ;
Local Culture , Local inhabitants Water . Org have to foresee the Water . Org ;
Traditions , mightn ’ t accept the traditions , local culture and Involved NGOs ;
terms or other mentality of target area ;
Mentality conditions of the new The benefits must be clearly
initiative and explained to local population
by Program initiator ;
Lack of local innovation
Sufficient / invention
amount of Water . Org and program managers Water . Org ;
qualified qualified workers are should put the trainings into Program
imported from other the list of activities .
workforce ; or countries and Initiator ;
cross - cultural employment rate is project
differences decreased manager ;
simultaneously ; Delay
of project activities ;
Ineffectiveness ;

Hult Global Case Challenge 16

 PUBLIC AWARENESS
o People play an important role in policy-setting process, especially in
developing
countries.

o Every initiative achieves its objective, when the demand comes from
people and
every process is driven by them.

Latest news happened in Arabic world showed, that none of the political

authorities
can’t resist the will of society.

We aim to increase awareness among local inhabitants regarding their

rights and
necessity of collaboration. As a result of it, people feel the strength

of their will and they

believe they can change their lives.

Hult Global Case Challenge 17

 SOURCES &
i.
REFERENCES
Centre for Ecology and Hydrology; http://www.ceh.ac.uk/index.html
ii. The Universal Declaration of Human Rights, Article 25;
http://www.un.org/en/documents/udhr/index.shtml
iii. By International Water Management Institute; http://www.iwmi.cgiar.org
iv. World Resources Institute; Data tables: Freshwater Resources 2005, Groundwater and
Desalinization 2000, Food and Water 2008;
http://earthtrends.wri.org/datatables/index.php?theme=2
v. Project Cycle Management Guidelines – Aid Delivery Methods (European Commission)
vi. National Sanitation Task Team, Department: Water Affairs and Forestry, Sanitation for a
healthy nation, February 2002, Sanitation technology options
vii.
viii.
ix.

Hult Global Case Challenge 18

 THANK YOU
 IVANE JAVAKHISHVILI TBILISI STATE UNIVERSITY :


i. TORNIKE BAKHTURIDZE ( CAPTAIN )

ii. ZVIAD AKHLOURI
iii.
 GEORGIAN TECHNICAL UNIVERSITY :
i.
ii. ILIA BAKHTURIDZE


 MORE AWARENESS …. MORE WATER ….



Hult Global Case Challenge

2011

Hult Global Case Challenge 19