Nava Jyoti PC

Community
Group II
Darshit Raval
Enterprise
Grishma Kanth
( 18 )
( 14 )
System
K . Shivakiran
( 47 )
ShrutiThomas
( 49 )

Marketing
Somesh Mehta
( 50 )
Sunil Suryakant Gandewar

Plan
( 52 )
Tripti Agrawal
( 54 )
Vikas Omprakash Goyal
( 57 )
 Sales Team
Over burdened HR

Products
ValuePerceived – Low
Actual - High
Demand - Supply
SCM - Weak
Stock - Out
Sales
Existing Consumers
Obstacl Less RetentionNo Feedback
es
Book_Keeping Non - Standardized

Certification
Non - Affordable

PRESENT SCENARIO
Challenges E
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Situation Analysis
B2B B2C
MARKET MARKET

Straight re - VALUE DRIVERS

buys
Modified re - Organic product
buy Superior quality
Lower price
DECISON
PROCESS
Price
Quality
Availability
Promotion
Consumer Analysis •
Competitor Analysis
Key Weight Taj Brand Taj Brand Elegant Elegant Unpacked Unpacked Nava Jyoti Nava
Success s Rating Weighted Rating Weighted Rating (on Weighted Rating (on Jyoti
Factors (on 10) (on 10) 10) 10) Weight
of the ed
Product
Availabili 0.40 8 3.20 7 2.80 9 3.60 4 1.60
ty
•‘ More
Quality 0.30 9 shelf
2.70 space
8 , More7
2.40 2.10 6 1.80
Price
Attraction
0.15
Range 0.10
9
9
1.35
0.90
’ 9
7
1.35
0.70
9
9
1.35
0.90
9
4
1.35
0.40
• 6
Awarene 0.05 0.30 6 0.30 9 0.45 5 0.25
ss •‘ More Discount ’
Totals 1.00 41 8.45 37 7.55 43 8.4 28 5.4

The major competitors for Nava Jyoti in

the pulses segment :-
TheTaj
majorBrand
competitors
, for Nava Jyoti
Elegant and in the pulses / segment
Unpacked Loose considered here are
Taj Brand , Elegant and Unpacked / Loose products. The key success factors
as products
observed by .us in this event are product awareness, product pricing, product
[ weighting
quality ofof 0product
, availability . 05 , 0and
. 15product
, 0 . 3 ,range
0 . 4/portfolio
and 0 .and
1 ] each success
factor is given a weighting of 0.05, 0.15, 0.3, 0.4 and 0.1.
Market Segmentation
Strategy Implicatio Technical
Concentrat ns hitches
Niche Market – •Quality
ed Organic Control
Products
marketing Costs .
Organic •
Certificatio •Advertising
n Cost
•Expertise
•
•Present
Portfolio
•
Market Segmentation
Strategy Implicatio Technical
Concentrated ns hitches
marketing Serving 2 + •Finding
Market Right
Segments
Differentiat Segment
ed marketing Further •Opportunity
Differentiatio Cost
n of •Designing
Segments – Market
Based on
Attributes Strategy
•
Market Segmentation
Strategy Implicatio Technical
Concentrated ns hitches
Marketing Antithesis •Competition
of Market •
Differentiated Segmentation •Loss of
Marketing Focus
Feasible - •
Undifferentiate Production •Scale
d Marketing Scale •
•Operation
Cost
•
 Market

Organisation Direct Consumer

Buyer Market
B2B B2C

Industrial / Resel Government Geographic Psychographic

ler Segmentation Segmentation

Example text Example text

•This is an example •This is an example
text. text.
•This is an example •This is an example
text. text.
•
Alternate Marketing Strategy

Delivery
over e-
phone ordering
Marketin
g
Strategy
 
NGO Employee Nava Jyoti
Schemes outlet
Place
Institute
s
ISKON
Margin Decreases Satsang Vihar
RamKrishna
Math
Malls
Pal Heights
The World

Super
Stores

IN & OUT

Volume
 Price

Price = Cr + Ct +Cp + C pk + Cm +Mar

Cr –Cost of raw material
rgin for the retailer can be assumed to be between 10-20% of the retail price.
Ct –Cost of transportation
e margin for B2B segment is 10% and for B2C
Cpis 20% of processing
–Cost
Cpk –Cost of packaging
Cm–Cost of miscellaneous
sing varies from Rs . 2 . 5 - 4 / kg .

cost includes cost of sales and administration , promotion , advertising

 Promotion

Thank you ,
oducers name ) who has toiled hard in the sun to make sure that
The nutrient value can be indicated on the product .
f the product at The THANK YOU . NOTE !
World mall
orner and the space on top is left unutilised .
ective
Promotion
Targeted On Trade
Channels
Discounts
Tele - shopping
Samples
Trade allowances
Point - of - sale
Bonus purchases
Merchandising
Creating a
Psychological pull
Competitive Sales
force
Targeted On Cooperative
Customers advertising / promoti
ons
Trade shows and
exhibitions
Financials

Excel
Feasibility

Billing

Pitching Godown

Rs . 2000 Rs . 1600 100 Kg .

ISKON

Satsang Vihar
Feasibility

Blue Ocean Strategy

Rs . 2000 Rs . 1600 100 Kg .

ISKON

Satsang Vihar
Nava Jyoti
Renaissance … A New
Awakening !!!