Iluminando o Futuro

1
Company Introduction
São Paulo (Americas HQ) Frankfurt (Global HQ) Manufacturing
Shipley Erlangen Sales
Newhaven Haarlem
Tienen St. Etienne

Kairouan Noida

San Jose

Bogota
Delhi (Havells Sylvania HQ)

Vinhedo Hong Kong (Asia HQ)

2
This Presentation

1. To share with you our thoughts on current and future

trends in the lighting market

2. To explore the commercial and technical opportunities

presented by CFL and LED technologies

3. To discuss how we might usefully collaborate to seize

these opportunities

3
Light – The Benefits

24 hours a day, 7 days a week, 52 weeks per year

4
Light – The Cost
Artificial lighting allows the construction of increasingly
space-efficient buildings
We are no longer governed by the availability and
constraints of natural light

5
Saving Potential

If all European light sources were changed to existing

energy efficient technologies it would produce:

* Source: ELC

6
Saving Potential

* Source: ELC

7
Saving Potential

* Source: ELC

8
Saving Potential

* Source: ELC

9
Saving Potential

* Source: ELC

10
Development of Light Source Efficiency
LP Sodium
200

175
Luminous Efficacy (lm/W)

150 HP Sodium
Metal Halide
125
Compact/linear
100 fluorescent
Light emitting
75 diode
HP mercury
50
Halogen
25
Incandescent
0
1875 1900 1925 1950 1975 2000 2025

11
The Legislation Driver

Domestic Lighting
Lamp Phase 1 Phase 2 Phase 3 Phase 4 Phase 4+
Category 2009 2011 2013 2015 2017
>100w 18 lm/W 20 lm/W
100w 14 lm/W 17 lm/W
75w 14 lm/W 16 lm/W
60w 13 lm/W 15 lm/W
40w 11 lm/W 14 lm/W
25w 10 lm/W 12 lm/W

• ELC´s Proposal for ban of inefficient light sources. Phase out of GLS lamps by 2017?

Office Lighting
• Ban of inefficient halo phosphate fluorescent tubes expected soon

Street Lighting
• Ban of Blended Mercury and Mercury Vapour lamps in prospect

12
Legislation

13
The Future - Lamps

Compact Fluorescent Lamps (CFL) to grow ~20% per annum

• From 1.2 billion units in 2005 to 3 billion units in 2010 globally
• Value and profit opportunity will result

Light Emitting Diode (LED) technology is developing rapidly

• Already 80 lumens per watt (3-4 times the efficacy of Halogen)
• Cost is currently high but is continuously being driven down
• Forecast to grow by around 500% over the next 5 years
• Market expansion €150m in 2006 to €750m in 2011
( LED device only)

14
The Future - Fixtures

Energy Saved

Control
Systems
Electronic
Modern Ballasts
Old Louvers
Fixtures

400% Efficacy Improvement

15
Key Points

• Environmental concerns, cost issues and legislation all require us to

utilise energy more effectively
• Old inefficient lighting technologies are being phased out and
replaced by more efficient and sustainable alternatives
• CFL is the growth lamp technology right now
• LED is developing quickly and represents the future
• Fixture technology is continuously improving with
•more efficient optics
•electronic drivers
•control systems
Putting more of the light produced,
in the right place at the right time

16
LED Technology
Copyright © 2006-2007
Lighting Magazine May 07

Project: Palace Exchange, Enfield, Lighting Design: Hoare lea,

LEDs will dominate commercial

lighting by 2020

17
LED Features and Benefits
Features Benefits
Long lifetime 50,000 Hours to 70% Lumen Maintenance
Energy efficiency 80Lm/W
Inherently rugged LED is a non fragile construction
No warm-up required Instantaneous light
Directionality Minimal system losses
No Mercury or Lead Environmentally sound
Infinitely dimmable Lighting effects and power saving
Colour saturation Infinite colour palette
Instant cold starting Loves cold temperatures

...BUT… LEDs are currently disadvantaged by COST

18
A Rapidly Developing Technology
iu m
200 LP
Sod

175 Forecast LED Maximum Efficacy

LED Colour
Luminous Efficacy (lm/W)

dium
150 HP S
o

125 LED White

lide
Ha
tal
Commercially Available Me
100 TODAY CFL

75 HP mercury

50
Halogen
25
Incandescent

0
1875 1900 1925 1950 1975 2000 2025

19
White LED – the challenge!

20
LED Potential Market Growth

2500

Retail Display
2000
Residential

1500
Architectural

1000
Channel Letter/
Contour Lighting
500
Euro’s (Mio)

Other

0
2006 2007 2008 2009 2010 2011
Source: Strategies Unlimited

21
Retail and Display

22
Retail and Display

23
Combined Fixtures

24
Architectural

25
Architectural

26
Globen Arena Stockholm
Lighting Designer Gerahd Rehm

Copyright © 2006-2007
Lighting Magazine May 07

27
Architectural

28
 CFL

• Market for Compact Fluorescent Lamps forecast to grow ~20% p.a.

•Globally from 1.2 billion units in 2005 to 3 billion units in 2010
•Value and profit opportunity will result
• Accelerating change away from Incandescent
• Supported by industry:
•Educational Advertising
•Sales Incentives
•Sales Promotional Programme

29
Bombillos y tubos: CFL

30
 Apoyo técnico y comercial:
Programas de diseño de iluminación

Altar Capilla
Terraza

Bancas Capilla
El Faro-Vista superior
31
Apoyo técnico y comercial: Retrofit

32
Muito Obrigado !!!

33