Xbox 360 and Kinect features

V Wi-Fi is built in for easier connection to XBOX Live, where it is possible to play online
multiplayer mode with anyone in the world as well as the ability to download game add-on
such as new levels and character. Going to appeal to mostly boys in school as they can play
with their friends on multiplayer and download extra levels and characters for games.
V XBOX live also allows the player to watch HD movies in 1080p quality to enhance the
experience. Demonstrates technological convergence as can be used to watch movies and
use the internet. Would appeal to middle aged males as they can access HD quality films
and watch them with partner or teenagers who would substitute this instead of cinema.
V Xbox allows you to access Facebook and Twitter to help you connect with friends whilst
playing. Most popular with teenagers as can socialise with friends and show off that they
are online using a Xbox which has never been done before.
V Kinect allows full body tracking sensor to capture movement from head to toes, to allow
amazing game experience. Would be popular with families and children as they are more
involved within gameplay.
V Inbuilt face and voice recognition Kinect. Allows player to greet and speak to characters in
the game. A completely interactive experience which can be personalised. Once again
would appeal to families and children as gives a extremely vivid insight into the games.
V Wireless controllers give the player more comfort and control when playing. Less wires
XBOX 360 & KINECT also make the whole experience more safer. This may help appeal to parents as the safety
of their children is their main priority and also the player knowing that there are no wires
limiting the area in which they can play in.

Sales Figures (Wikipedia)

United Kingdom (2005 ʹ 2009)
Xbox 360
3.9 million
Grand Theft Worldwide (as of 30th September 2010)
Auto IV 44.6 million
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V Nintendo Wii console comes with a motion sensitive remote which translates your
movements directly onto the on screen activity and features a built-in speaker to keep
you up close and personal to the game. Would appeal to children and females as it was
a unique style of gaming when it was first released which promoted keeping fit
V Wireless Controllers which enhance interactivity between console and player and
detect movement in three different dimensions. Would appeal to parents buying a
console for their children as more safe and accessible for someone to play.
V Extremely small console compared to its rivals.(215mm x 150mm x 51mm). Portable
and easy to move around. Would appeal to travelers or someone that is moving around
a lot as it is easy to carry and transport as it is also very light.
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software to, among other uses, calculate body mass index (BMI). Generally the Wii itself
uses a variety of accessories to help make playing the games more interesting such as a
steering wheel. Would appeal to females and large people as they would be attracted to
the idea of fun being linked to keeping fit.
V Allows player to complete several exercises such as Yoga, to keep them fit. Should be
used on a daily basis as a exercise tool. Would appeal to people with routines such as
business people or school children as they can include playing the Wii fit as their
routine.

Nintendo Wii and Wii Fit Board

Nintendo Wii Mario Kart Promotional
Poster. Using Iconic characters like
Mario with Wii steering wheel to show
updated Nintendo console with new
features. Other forms of promotion
also used such as TV adverts with JLS Sales Figures (Wikipedia)
and Ant and Dec. This way the Worldwide (as of 30th September 2010)
audience feel they can relate to 75.90 million
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A sports interactive game, which
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V The Nintendo DS series all feature the consoles being extremely light and small. Usually
referred to as a pocket device. This allows the console to be extremely portable which
could appeal highly to travelers or people that are always on the move like school
children who can play at school, on the bus, in the car, anywhere.
V Feature two LCD screens to improve gameplay. e.g. one for map and one for 3D view.
Also built in microphone and speakers, to help enhance gameplay experience. Nintendo
Dsi also includes a camera to present technological convergence which would appeal
gadget and console lovers as they can experiment with all the different built in features.
VNintendo DSi: Width 137mm, Length 74.9mm, Thickness 18.9mm (touch pen is approx.
92mm in length) Nintendo DS Lite: Width 133mm, Length 73.9mm, Thickness 21.5mm
(touch pen is approx. 87.5mm in length) easy to carry and transport as it is also very light.
V Built in WiFi and Pictochat helping to communicate with friends and family. Would
appeal to children and families as they have the ability to play together in competition
and not exclude anyone.
V Features a Gameboy SP slot to help encourage fans to try the games again. Also
presents the console as two which show technological convergence. Would appeal to the
older generation who once had the Gameboy SP to start the experience again.

Beyoncé, in a TV advert
Nintendo DS Series (DS, DS Lite, and DSi) representing the Nintendo
DS. Another celebrity
endorsement by Nintendo
which appeals to the fans of
Beyonce.
Girls Aloud playing
Nintendo DS in a TV advert.
Shows celebrity Sales Figures including DS Lite, Dsi and Dsi XL
endorsement which will (Wikipedia)
appeal to mostly teenage
Worldwide (as of 30th September 2010)
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V Online accessibility via Wireless Connection. Can access websites such as Facebook, and
BBC iplayer. Would appeal top teenagers as they can socialize with their friends while
playing their console.
V A internal Blu-Ray player, which can play HD quality films up to 1080p. Would appeal to
everyone as they can watch their style genre of film in HD quality. We can say the PS3
features several technological convergences such as a Blu-Ray player, Internet and a
games console within itself.
V Wireless Controllers which help improve safety of playing the console as no one can fall.
Also help expand the area in which playing is possible. Would appeal to parents who are
looking for their child to have a safe gaming experience.
V Built in WiFi encourages multiplayer mode with anyone around the world. Can be
enhanced with extra accessories such as a wireless headset in which players can talk
amongst themselves as they play. Would appeal to school children as they can connect
and play online with their friends to show of their skills. This could become part of their
social life.
V Variety of memories available in PS3 ranging to 320GB. This free space on the built in
hard drive is suited for downloading content of the internet such as demos for new
games, music, and new films. This would appeal to teenagers who would want to
download online content to sometimes play within the game such as music in FIFA
PlayStation 3 V PlayStation Move is remarkably similar to the Nintendo Wii and the Xbox Kinect. The
motion sensors allow a unique interactive gaming experience. Due to the PlayStation
Move, PlayStation has expanded its appeal to children and families.

Assassins Sales Figures (Wikipedia)

Creed Worldwide (as of 30th September 2010)
PlayStation 41.6 million
United Kingdom (as of 26th January 2010)
3 TV 3 million
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V Size H16.9, W7.1, D1.9cm. This portable gaming system is ideal for passing the time on
long journeys with its extensive range of PSP video games. Would appeal to travelers and
people who are always moving around as the console has no wires. Children are a prime
audience, as they can play at school, on the bus, in the car and by any means anywhere.
V Feature a LCD screen to improve gameplay. The quality of the screen has been improved
to offer crisper colours with more definition when outside in natural light to present
more realistic gameplay. Would appeal to the older audience for the game who would
appreciate the advanced gameplay more than children as they have seen the progression.
V Has a memory card slot which allows extended storage to play music and videos via the
PSP. The new versions of the PSP such as Go have internal memory which have the same
music and video capabilities.
V Online capabilities via the PlayStation Network. Can connect with other players on their
PSP͛s to enhance multiplayer mode. Would appeal to children as they can play with their
friends and family.
V This Sony PSP 3000 console has enhanced design technology, making it more
comfortable in hand. This makes the whole gaming experience more comfortable and
pleasing. This would appeal to parents as they understand the console is made to avoid
slips and drops resulting to broken consoles and would be more likely to buy the console
for this reason.

PlayStation Portable

Sales Figures (Wikipedia)

A form of promotion for Worldwide (as of 16th September 2010)
the PSP. Shaped around a 62 million
tennis court to try and United Kingdom (as of 3rd January 2009)
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