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Management
Business Plan
Throughout history, animals have played a
key role in human life, although they’ve
mostly been regarded as providers of food,
clothing and transport and, at times, as a
focus for religious worship. Although
animals still have these traditional uses
around the world, the role of many animals
in society has changed. There’s been a
massive increase in the number of animals
kept purely for companionship and
pleasure.
INTRODUCING A HEALTHIER DIET
DOG
BITE
DOGGIE DABBA…FRESH & FAST FOOD FOR DOGS
Services
Marketing
Financial Projections
`Planning Process
Company
Overview
Product Place
Targeting &
S. Segmentation Process Promotion
Customers W.
Needs and other O.
Target
Segmenting T. Positioning & PositioningMarket Price
Dimensions
Differentiation Packaging People
Competitors
Current &
Prospective
5%
4%
9%
Pedigree
Royal Canin
12% ProPac
Purina
70% Unorganized
OUR AIM IS
“DENTESTO”
Our Vision…
Is to help your cats and dogs live a happier and healthier
Life through superior nutrition and world-class pet products.
“To be an acknowledged leader in the
Our Mission…
manufacture of complete pet food, to offer a range of
high quality,“THE
balanced foods to satisfy
SATISFACTION OF THEa variety of
dietary
CLIENT CAN’T requirements.AT ANY COST”
BE SACRIFICED
Being committed to the health
and well-being of pets, using only the highest quality
ingredients and standards of care in the formation of
flavour products, whilst continuous development ensures
that all our pet food reflects the latest research into
pet nutrition".
Goals and Future Plans
Type of Partnership
Partners
Business Firm
Geographic
Major areas within
Nations, states,
regions or cities
Mumbai
Behavioral
Occasions, benefits, uses,
or responses
Targeting
Low High
Price
Price
Low Quality
Product Offering
Supplies to:
South Mumbai
Colaba, Walkeshwar, Malabar Hills, Worli
Bandra
Joggers Park, Carter Road, Bandstand, Pali Hill, Bandra
Khar
Andheri
Santacruz, Vile Parle, Joggers Park,
Lokhandwala, Oshiwara Park
Kandivali
Thakur Village, Evershine Dream Park, Joggers
Park, Lokhandwala
Promotion
Distribution of free samples at joggers park, other dog parks,
veterinary hospitals where pet owners are seen with their pets
Tie-ups - vets, retail stores providing dog food, dog trainers,
pet shops, insurers etc
Organise seminars for pet owners in the nearby localities for
health awareness of pets & talk about the benefits of freshly
cooked dog food
Conduct dog shows wherein pet owners are invited to create
product awareness
Place one month order by paying advance and get tiffin for 5
days absolutely free
Place an order for two months ( above 3500 & get doggie
accessories worth Rs. 1000 absolutely free)
Place an order for six months & get a free medical check-up
Advertisements in Newspaper and magazines (Indian Kennel
Gazette, Dogs and Pups, and Creature Companion) for
animals, banners at prime locations, distribution of brochures
Order
Administration Passes Preparation,
Customer Calls Executive
Order Packing and
takes order
labeling
Puts details
Customer Inventory
Database and Check
Account Details
Dispatch and
delivery
Finance
Department
FINANCIAL
OUTLOOK
Sales & Demand Forecasting
Month Sales in units
Total Sales
Daily Sales Sales/Month Product Share (Units)
April 1000 30000 Chicken 25% 139500
May 1100 33000 Meat 25% 139500
June 1200 36000 Beef 25% 139500
July 1300 39000 Rice & Cereals 25% 139500
Aug 1400 42000
Sept 1500 45000
Oct 1600 48000
Nov 1700 51000
Dec 1800 54000
Jan 1900 57000
Feb 2000 60000
March 2100 63000
Total Sales for 1st yr 558000 units
Costing Matrix
in total cost/ Cost/
units/day grams total qty/day kgs/day cost/kg cost/day month product
MEAL 1
chicken 250 250 62500 62.5 70 4375 180750 24.1
rice + cereals 250 62500 62.5 20 1250
Egg 500 0.8 400
MEAL 2
meat 250 250 62500 62.5 150 9375 330750 44.1
rice + cereals 250 62500 62.5 20 1250
Egg 500 0.8 400
MEAL 3
Beef 250 250 62500 62.5 80 5000 199500 26.6
rice + cereals 250 62500 62.5 20 1250
Egg 500 0.8 400
MEAL 4
Rice& cereals 250 500 125000 125 20 2500 75000 10
26200 786000
Avg.
cost/box 26.2
Profit & Loss Statement
= 1429000/ 0.09129516613
= 15652526.42