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DMA: In 2009, online marketing efforts will be the dominant media for
B2B initiatives
2006-07 2007-08
MARKET SIZE FOR THE YEAR (Figures in Rs. (Figures in Rs
Crores) Crores.)
Online Travel Industry 5,500 7,000
Online Non-Travel Industry 1,580 2,210
- eTailing 850 1,105
- Online Classifieds 540 820
- Paid Content Subscription 20 30
- Digital Downloads 170 255
Total B2C/ C2C E-Commerce Market 7,080 9,210
Source: Internet & Mobile Association of India
Industry Highlights – Market Growth & Size
Already overtaken radio, cinema and outdoor media
For the first time will exceed 10% of the global ad investment
US$ million
2006 2007 2008 2009 2010
Newspapers 29.0 27.8 26.8 26.1 25.4
Magazines 12.5 12.2 11.9 11.7 11.4
Television 37.8 37.7 37.9 37.7 37.5
Radio 8.3 8.2 7.9 7.9 7.7
Cinema 0.4 0.4 0.5 0.5 0.5
Outdoor 5.5 5.6 5.7 5.8 5.9
Internet 6.4 8.1 9.4 10.4 11.5
Source: Zenith Optimedia
What does it suggest?
Every business has to become
an e-business !
“How can enterprises
harness the power of internet? ”
“For any business
the challenges are the same”
How do I attract new
prospects?
Entice
Search Marketing Strategies
What is SEO?
SEO is the act of modifying a website to
increase its ranking in organic (vs paid),
crawler-based listings of search engines
Search Marketing Strategies
Title tag
Keywords
Search Marketing Strategies
Paid placements
Search Marketing Strategies
SEO Process
• Step 1: Website Analysis
• Step 2: Objective Setting
• Step 3: Competitor Analysis
• Step 4: Keyword Research And Optimization
• Step 5: Web Page Optimization
• Step 6: Submission
• Step 7: Link Building
• Step 8: Preparation Of Reports & Analysis
• Step 9: Fine Tune
Reinventing Marketing & Sales
Educate
Content Management Strategies
Blogs
Internal Blogs
o employee participation
o free discussion of issues
o collective intelligence
o direct communication between various layers of an
organization
o a sense of community
Blog Marketing Strategies
External Blog
oCreating transparency
oVery helpful Search Engine Optimization
oNew content being made readily available at a fairly regular rate
oInstant feedback and communication
oGetting linked to and promoted by other bloggers in the community
Reinventing Marketing & Sales
Engage
Assignment
-You are the web marketing team of one of the following Brands.
o AIRTEL
o Shaadi.com
o HDFC Home Loans
o Suzlon
oMaruti Swift
oCRY
Assignment