Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
monkeys!
Ô
(Do you worry about 1 or enjoy the Ô )
Plans
Management xreates
Budgets
ord Dzvisiondz reflects something grand or
mystical, but the direction that guides successful
transformation is often simple and mundane
Effective vision has at least six key characteristics
G Imaginable
G Desirable
G Feasible
G Focused
G Flexible
G xommunicable
If the vision is made real, how will it affect
customers? For those who are satisfied today,
will this keep them satisfied?
How will this vision affect stockholders? ill
it keep them satisfied?
How will this vision affect employees? If they
are satisfied today, will this keep them
happy?
DzFifteen percent earnings per share growthdz is
not an effective vision. It will not feel desirable
to some, may not seem feasible to others and
some others few clues as to what actions are
needed to achieve it
An effective vision is not a 4 inch thick notebook,
after reading which people become depressed
instead of motivated
It is not a hopelessly vague listing of positive
values; such lists never provide clear direction
and turnoff everyone but extreme idealists
Effective transformational visions have
following characteristics:
G hey are ambitious enough to force people out of
comfortable zones. Becoming 5 better is not the
goal; becoming the best is often the goal
G hey aim in a general way at providing better and
better products or services at lower and lower costs,
thus appealing greatly to customers and stockholders
G hey take advantage of fundamental trends like new
technology
G hey make no attempt to exploit anyone and thus
have a certain moral power
Developing a good vision is an exercise of both the
head and the heart, it takes time, it always involves a
group of people and it is tough to do well. It has
following steps:
he first draft often comes from a single individual,
who draws on his or her experiences and values to
create a set of ideas that both make sense and is
personally exciting.
hese are then discussed with the guiding coalition
he group process never works well without a
minimum of effective team work, parochialism will
spoil the sport.
Both analytical thinking and a lot of dreaming
are essential throughout the activity. Both head
and heart should be involved.
ision creation is usually a process of two steps
forward and one back and a movement sideways
indicating the messiness of the process
ision is never created in a single meeting. he
activity takes months, sometimes years
he process results in a direction for the future
that is desirable, feasible, focuses, flexible and is
conveyable in five minutes or less