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What is it?????????????
ƥ Grand strategies provide basic direction for strategic
actions.
ƥ They are the basis for coordinated and sustained
efforts directed towards achieving long-term business
objectives.
ƥ They indicate a time period over which long-term
objectives are to be achieved.
ƥ Maximize your opportunities, minimize your risks and
achieve performance breakthroughs.
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u Grand Principles
u. Concentrated growth e.g. e-bay in online auction
2. Market development e.g using sachets for market
penetration
3. Product development e.g. personal care products
from HUL, newer version of books,
4. Innovation
. Horizontal integration
6. Vertical integration
7. Concentric diversification
D. Conglomerate diversification
9. Turnaround
10.Divestiture e.g. Sale of TOMCO by Tata, selling of
cement division by L&T
11.Liquidation
12.Bankruptcy
13.Joint ventures
14.Strategic alliances
1 .Consortia e.g. Mitsubishi, LG
SoƦ. Grand Strategy isƦƦ..
ƥ Step-by-step process for developing a
business strategy with a performance
management and measurement system
for your business
ƥ Equates to a necessary precursor for all
subordinate strategies and systems
whether they be marketing, innovation
or otherwise
Grand strategy falls into 3
categories:
Growth
Stability
Retrenchment
P| can be promoted internally by
investing in expansion or externally by
acquiring additional business divisions
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means the organization
goes through a period of forced decline by
either shrinking current business units or
selling off or liquidating entire businesses
ƥ 12 steps - Grand Strategy process.
ƥ First 11 steps - best developed as living
document with top management team -
facilitator at an off-site meeting to avoid
distractions
ƥ Twelve - strong top management
commitment, support and involvement
competitors
ƥ Strengths
ƥ Weaknesses
ƥ Opportunities
ƥ Threats
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ƥ Customer Intimacy
ƥ Product Leadership
ƥ Operational Excellence
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ƥ Crisis
ƥ Breakthrough
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ƥ Human Capital
ƥ Structural Capital
ƥ Customer Capital
ƥ Financial Performance
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