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ß The Coca-Cola Company is a global company with some of
the world's most widely recognized brands. The company
exists to benefit and refresh everyone it touches.
ß Coca-Cola has a truly remarkable heritage. From a humble
beginning in 1886, it is now the flagship brand of the largest
manufacturer, marketer and distributor of non-alcoholic
beverages in the world. .
ß Companies corporate headquarters are in Atlanta, with local
operations in over 200 countries around the world with over
400 beverage brands. Coca-cola captures approximately
44% of the global market
     

ß Coca-Cola India (CCI) .The countryǯs largest

Carbonated Soft Drinks producer refreshes millions
of consumers through the exciting range of
beverages through a network of more than one
million outlets.
ß The company has invested more than US$ 1 billion
in its Indian operations, emerging as one of the
country's top international investors .
ß The companyǯs product range and marketing reflect
Indian tastes and lifestyles and company is deeply
involved in the life of the local communities in the
country.
    

ß The business system of the Company directly

employs approximately 6,000 people, and indirectly
creates employment for more than 125,000 people
in related industries through their vast
procurement, supply and distribution system.
  Ô    

ß Throughout the years, slogans for Coca-Cola have
always been memorable. Here are some highlights:
2000 - Coca-Cola Enjoy
1993 - Always Coca-Cola
1990 - Can t Beat the Real Thing
1989 - Can t Beat the Feeling
1986 - Red, White and You
1982 - Coke Is It
1976 - Coke Adds Life
1971 - I d Like to Buy the World a Coke
1969 - It s the Real Thing
1963 - Things Go Better with Coke
1959- Be Really Refreshed
1944- Global High Sign
1942- It s the Real Thing
1936- It s the Refreshing Thing To Do
1929 - The Pause That Refreshes
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ß ›

ß To understand the distribution channels of
COKE in Udupi
ƒ To study the availability of Soft-drink in the
market,
ƒ To study the customer preferences for Soft-drink,
ƒ The sample unit consists of some type of outlets
such as Eating & Drinking spots, Bakery, Sweet
marts.
ß „

  
ƒ Sample Size -10
ƒ Sampling method - Random sampling
ƒ Data collection
ß Primary Data - customer (10), Dealer
ß Secondary Data - Internet, News paper
 About Product:
ß Brand - COCA COLA
ß Product - COCA COLA
ß Product category - Carbonate soft drink
ß Head quarter - New York
ß Head office in India - New Delhi
ß AUTHORIZED DEALER IN UDUPI:
ß Dealer
ß Sanjay,
ß 10 distributors working under company in udupi.
Company provides 2 vehicles to each distributor.
ß They increase (double) the number of vehicles in
summer season. Each distributor covers specific area.
ß Distributor has to deposit Rs.220 per caret. Every caret
has 24 bottles.
ß There are 3 types of flavor in COKE
ß 1. Erited(gas)
ß 2. JBD (juice base drink)
ß 3. Water
ß AUTHORIZED SUB-DEALER IN UDUPI:
Ambika Sales,Sunil Aparment,
Near OM Sales Corporation,
ß Verma layout manipal.
We have asked some question to the owner of the
agency and get following information:
ß Company cannot cover more area thatǯs why it
makes distributors.
ß We are distributed specific areas we cannot interfere
in the business of the other distributer.
ß One salesman on each vehicle, to collect money and
to maintain all record
°  

ß No Appointments
ß Due to holidays on Saturday & Sundays, so
survey was not done on maximum weekendǯs.
ß Due to busy corporate officers so have to wait
for 1-2 hrs or even more
Y
1. Issues : Non availability of cooler,
unavailable as it can affect the sales and reflects to
the bad image of comp. (THANDA MATLAB
COCA-COLA)
This reason can/has given the competitor great
advantage .
2 Issues :Irregular supply of brand distributors there
by not delivering on right time & in sufficient
quantity.
 

3 Issues: Personal conflict of Route Agent with

the customers thereby leading to non-
delivery of goods to them.
4 4 issues: There is no proper Route Coverage
Plan thereby may lead to non-delivery of
goods to certain outletsr
 Ë



ß According to the demand of outlet owners, delivery

of products are not made available in the outlets.
ß Sales people and delivery persons do not visit the
outlets on a regular Basis.
ß Advertisement materials are not available in the
right time at the right Place
ß Many outlet owners have complains on improperly
working visicooler many outlet
ß owners express deep in satisfaction towards coca-
cola as they do not get any Prize or Cash discount.
ß Also found dead and useless cooler
ß Price factor (price has increased in compression of
2006&07)
ß Pepsi provides more schemes then Coca-Cola.
 
 

The project titled Dz A study on distributed channel by coca
cola dz was conducted by way of issuing questionnaire to the
randomly selected 10 owners of local outlet. The
questionnaire contained some basic questions about the
distributed channel of coke.
For conducting the survey permission was taken from
local outlet owners and dealer of coca cola in udupi. After
getting permission the survey was conducted by using the
questionnaires with the randomly selected 10 owners of
outlet. During the survey process owner as well as dealer
were very cooperative.
ß Coca-Cola is one of the leaders in sponsoring the most
important, thrilling events. E.g. Cricket matches concerts
and many other social occasions. Coca Cola is working for
them and the product is gaining popularity among youth day
by day.