House of Quality for Cars

What customer wants in a mobile phone:

Interrelationships

 Low Price How to Satisfy

Customer Wants

 High Mileage

Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
 Style
Technical

 Brand name Attributes and

Evaluation

 Safety
 After sales services
 Interrelationships

How to Satisfy

House of Quality Customer Wants

Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants

Technical
Attributes and
Evaluation

Customer Custo Low High style Brand Safety

Requirements mer price mileage name
Impor
tance

Low Price

High Mileage

Style
Brand name
 Interrelationships

How to Satisfy

House of Quality Customer Wants

Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants

Technical
Attributes and
Evaluation

Customer Customer Low High style style Brand

Requireme Importan price mileage name
nts ce

Low price 1 ✫ ✫ ✫
High mileage 2 ✫ ✫ ✫

style 5 ✫ ✫
Brand name 3 ✫ ✫ ✫

safety 4 ✫ ✫ ✫
✪High relationship ✫ Medium relationship ❍ Low
After sales services
Relationship 6
 Interrelationships

How to Satisfy

House of Quality Customer Wants

Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants

Technical
Attributes and
Evaluation
✪

✫ ✫

Customer Customer Low High style Brand safety

Requireme Importan price mileage name
nts ce

Low price(4- 1 ✫ ✫ ✫
5
High mileage 2 ✫ ✫ ✫

style 5 ✫ ✫
Brand name 3 ✫ ✫ ✫

✪High relationship
safety 4 ✫ Medium ✫
relationship ✫ ❍ Low✫
Relationship
Comparison: House of
Interrelationships

How to Satisfy
Features Quality
Brio(our)
Companies
Ford figo Ritz
Customer Wants
Av. 4-5 403390 538830

Competitors
Analysis of
What the
Relationship
Showroom
Customer
Wants
Matrix price
Air yes yes yes
Technical conditioner
Attributes and
Evaluation Power Yes Yes Yes
windows
Power Yes Yes Yes
steering
Antilock yes no no
braking
system
Airbags(drive Yes/yes No/no No/no
r/passenger)
CD player Yes Yes yes
Overall 3900 3795 3715
lenghth(mm)
Overall 1695 1680 1680
width(mm)
Height(mm) 1055 1060 1110
Mileage 14 11 14.4
overall(km/l)
gears 5 5 5
Seating 5 5 5
capacity
 House of Interrelationships

How to Satisfy

Quality
Customer Wants

Competitors
Analysis of
What the
Customer Relationship
Wants Matrix

Technical
Attributes and
Evaluation

Simple or Customer Friendly

Lower price than competitors
Improved mileage
Bettter looks and style How to Satisfy
Better after sales services and safety Customer
measures Wants
 House of Quality
Interrelationships

How to Satisfy
Customer Wants

Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants

Technical
Attributes and
Evaluation
Completed
House of ✪
Quality ✫ ✫
Camer Bluetoot Durabilit Music WAP
a h y Player

Low price 1 ✫ ✫ ✫
High 2 ✫ ✫ ✫
mileage
style 5 ✫ ✫
Brand name 3 ✫ ✫ ✫

safety 4 ✫ ✫ ✫
Aftersale 11 35 28 32 20
services