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 INDEX

! SCOPE OF THE STUDY

! OBJECTIVES OF THE PROJECT
! Research Methodology
! Introduction
! Data collection method
! Data analysis
! Expected contribution from the study
! Limitation of the study
 
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! This study aims to make a comparative study of

the Unit Linked Insurance Plans (ULIPs) of
Selected Company with that of some major
selected players in the Indian insurance market
and study the consumer perception towards
various insurance products. The comparative
analysis is based on the empirical data collected
from the Ahmadabad city. The study also aims
to discuss in detail the various positioning
strategies adopted by Selected companies in
general.
 OBJECTIVES OF THE PROJECT

! Working of ulip
! To find how ulip plans differs from the other
financial products.
! Whether the long term investment of the investor
are beneficial through ulip plan.
! To compare the different companies ulip plans
with each other.
! Find strength and weakness of ulip plan.

! Study of the consumer perception towards

various insurance products.
 RESEARCH METHODOLOGY
÷ Primary Data.
The primary data was collected by a survey based
on the questionnaire. It was formulated on the
basis of information carefully gathered by me
about the various mindsets of the people.
This questionnaire was mainly formulated to
target the common man to see his perception and
awareness of various investment options
available. The number of respondents targeted
was around 150 and the survey was confined to
Ahmadabad city
 TO BE CONTD«
! Secondary Data
The secondary data was collected directly from
the companies and their websites and internet
surveys. Also a lot of similar research studies and
journals have been referred to.
 INTRODUCTION

! ULIP came into play in the 1960s and is popular

in many countries in the world.
! Unit linked insurance plan (ULIP) is life
insurance solution that provides for the benefits
of risk protection and flexibility in investment.
The investment is denoted as units and is
represented by the value that it has attained
called as Net Asset Value (NAV). The policy
value at any time varies according to the value of
the underlying assets at the time.
 TO BE CONTD«.
! In a ULIP, the invested amount of the premiums
after deducting for all the charges and premium
for risk cover under all policies in a particular
fund as chosen by the policy holders are pooled
together to form a Unit fund. A Unit is the
component of the Fund in a Unit Linked
Insurance Policy.
! The returns in a ULIP depend upon the
performance of the fund in the capital market.
ULIP investors have the option of investing
across various schemes
 DATA COLLECTION METHOD
! Internet surveys
! Questionnaire method
! Step: 1
Developing a right research design and timeline
for the project.
! Step: 2
Collecting Secondary data of the insurance
Industry
! Step: 3
Designing of the Questionnaire
! Step: 4
Analysis of secondary data
Step: 5
Pilot Study
Step: 6
Collection of primary data-Questionnaires
and internet surveys
Step: 7
Analysis of primary data
Step: 8
Study of positioning strategies of selected
company
Step: 9
Interpretation of the results
Step: 10
Preparation of the final report
 DATA ANALYSIS
! Comparison of percentage change in Nav
! Classification of consumer response

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EXPECTED CONTRIBUTION FROM THE
STUDY.

The project aims to make a detailed study of

Unit Linked Insurance Plans (ULIPs) in the
Indian context, a comparative analysis of ULIPs
of some well known Selected companies and in
the process identify the strengths and
weaknesses of SELECTED COMPANIES. The
different Selected companies apart from
SELECTED COMPANIES on which the project
is entirely focused are namely:
 TO BE CONTD«.
a. ICICI PRUDENTIAL
b. BAJAJ ALLIANZ
c. TATA AIG LIFE
d. LIFE INSURANCE CORPORATION OF INDIA
e. HDFC STANDARD LIFE
 LIMITATION OF THE STUDY

! .The study is confined only to a small segment of

the entire population due to monetary and time
constraints and hence the results are applicable
only to the city of Ahmadabad city.
! The scope of the project is limited to conceptual
and marketing aspects of Life Insurance
Companies and doesn·t include Claim Settlement
and the under writing part of the operations
which are equally important aspect of learning
! It is not always possible to evaluate companies
under similar parameters since many companies
deal with various businesses thus clubbing all
the companies on the same parameters is not
always possible
Thank you