PRESENTATION

On “OCP & sap

scanning”
Submitted to:- Mrs. Reetu Singh

SUBMITTED BY :- RITUL TRIPATHI (PGDM 2ND YEAR)

(ROLL NO. 21)
Organizational Capability
Profile (OCP)
 Organizational Capability Profile (OCP)

An organizational capability profile describes the skills,

knowledge and resources that enable your company to provide
quality products or services to customers. The profile provides
useful background information for your marketing and corporate
communications.
 Strategic advantage

Organizational capability

Competencies

Synergistic effects

Strength and weaknesses

Organizational
Organization resources
behavior
 Organisational Capability Profile
 Organisational capability the potential of the
means
company to use its strengths & to overcome its
weaknesses with a view to avail the opportunities
provided & face the threats posed by its external
enviornment.
 Organisational Capability Profile includes 3 factors:
General management factor

 It is concerned with the accomplishment of

organisational objectives by utilising physical, financial
& human resources.
 A Manager performs 5 basic functions:
 Planning
Suitable
Organisati
onal
structure

Optimum Right
Levels People in
of Right
Control Effective Places

Planning

Effective Effective
Methods of
Leadership
Motivation
 Means to an end.
 It is essential to carry out pre-determined course of action
 Organising includes:
 Giving a structure to a task
 Authority – Responsibility Relationship.
 Co-ordination
 Control
 Pressure to complete the desired objectives.
 Organising is a medium to complete tasks as per priority
 Directing
 It involves efforts directed towards
achieving organisational goals
 The basic function of management is:
 Motivating
 Commanding
 Leading
 Activating
 It deals with inducing the willingness & cooperation of
employees towards attaining the objectives
 It also enables a sense of coordination of activities
 Staffing
 Centered around human resource management.
 It includes:
 Job Design & Analysis
 HR Planning
 Recruitment & Selection
 Training & Development
 Performance Appraisal & Compensation
 Union Mgmt & Grievance Handling
 Maintaining records
 It is one of the most complicated task to handle.

4-24
 Controlling
 It includes all activities that are undertaken to ensure the
actual performance confirm to the planned performance
 The controlling activities include:

Establish performance standards

Measure actual performance

Compare actual performance to planned standards

Take corrective action

 Financial management factors

 Functional competence refers to the strengths of the

organisation in the functional areas of management viz;
 Marketing Management
Customer
Analysis
Social
Responsibili

Buying
ty

Opportunity
Selling
Analysis

Product &
Marketing
Service
Research
Planning

Price
Distribution
Planning
Financial Management

Investment Financing
Decision Decision

Dividend

Decision
 Contd…
 Financial Checklist
 Liquidity
 Activity(Turnover)
 Profitability
 Growth
 Managing the resources required to produce the
products or render services provided by the
organisation.
 It reflects:
 Product Design
 Product Cost
 Production Efficiencies
 Production Process
 Inventory
 Work Force
 Product Quality
 Human Resource Management
 It is said that, the difference between two organisations in
term of competencies is due to the difference in the
capabilities of their Human Resources.

Human Resource
Department

HR Human Industrial
Employment Compensation
Development Relations
Relations
 Research & Development
 It is concerned with:
 creationof knowledge;
 design of goods & services; &
 the operation of production process
 Survival & Development
 EXAMPLES OF ORGANIZATIONAL CAPABILITY PROFILE

Financial Capability
Bajaj - Cash Management
LIC - Centralized payment, decentralized collection
Relia - high investor confidence
nce - Amicable relation with FIS (world's top-ranked technology
Esco provider to the banking industry)

rts
Marketing Capability
Hindustan Lever - Distribution Channel
IDBI/ICICI Bank - Wide variety of products
Tata - Company / Product Image
Operations Capability
kshmi machine works - absorb imported technology
Balmer & LawrieLa - R&D - New specialty chemicals

Personnel Capability
Apollo tyres - Industrial relations
problem
General management capability
Malayalam Manaroma - largest selling newspaper
Unchallenged leadership - Unified, stable Best edited & most
professionally produced
Strategic
Advant age
Profile (SAP)
Strategic advantage profile (Sap)

 Ever y firm has strategic advantages and disadvantages.

 For example, large firms have financial strength, but
they tend to move slowly
 compared to smaller firms, and often can not react to changes
quickly.
 No firm is equally strong in all it’s functions. In other words,
every firm has strengths as well as weaknesses.
 The Strategist should look to see if t he
 firm is stronger in these factors than it’s competitor s.
 When a firm is strong in the market , it has a strategic
advantage in launching new
 products or services and increasing market share of
present products and services.
S.A.P.
There ar e generally f ive f unctional areas in
most of the
organizat ions.
These areas ar e:

Ø Pr oduction or Operat ion Ø

Finance or Account ing
Ø Mar ket ing or Dist r ibut ion
Ø Human Resour ce & Cor por at e Planning
Ø Research & Development
Strategic Advantage factors:marketing and distribution

1. Competitive structure and market share: To what extent has the firm
established a strong mark share in the total market or its key sub
markets?
2. Efficient and effective market research system.
3. The product-service mix: quality of products and services.
4. Product-service line: completeness of product-service line
and product-service mix; phase of life-cycle the main products and
services are in.
5. Strong new-product and new- service leadership.
6. Patent protection (or equivalent legal protection for services).
7. Positive feelings about the firm and its products and services on the
part of the ultimate consumer.
StrategicAdvantageFactors:R&DAndEngineering

1. Basic research capabilities within the firm

2. Development capability for product.
3. Excellence in product design.
4. Excellence in process design and improvements.
5. Superior packaging developments being created.
6. Improvements in the use of old or new materials.
7. Ability to meet design goals and customer requirements.
8. Well-equipped laboratories and testing facilities.
9. Trained and experienced technicians and scientists.
10. Work environment suited to creativity and innovation.
THANK YOU