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Chanel is a luxury fashion brand founded in the early 1900s by Coco Chanel. It has five divisions including couture, accessories, fragrances, skincare, makeup, and watches. Chanel's perfumes have a long history dating back to 1920 when it launched its legendary Chanel No. 5. Today it has over a dozen successful fragrances. Chanel invites famous celebrities to endorse its perfumes. What makes Chanel perfumes so successful is Coco Chanel's influence in fashion, the brand's association with class and elegance, and allowing consumers to feel part of Chanel's history. Chanel's target market includes high-income women for its haute couture line and a
Chanel is a luxury fashion brand founded in the early 1900s by Coco Chanel. It has five divisions including couture, accessories, fragrances, skincare, makeup, and watches. Chanel's perfumes have a long history dating back to 1920 when it launched its legendary Chanel No. 5. Today it has over a dozen successful fragrances. Chanel invites famous celebrities to endorse its perfumes. What makes Chanel perfumes so successful is Coco Chanel's influence in fashion, the brand's association with class and elegance, and allowing consumers to feel part of Chanel's history. Chanel's target market includes high-income women for its haute couture line and a
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Chanel is a luxury fashion brand founded in the early 1900s by Coco Chanel. It has five divisions including couture, accessories, fragrances, skincare, makeup, and watches. Chanel's perfumes have a long history dating back to 1920 when it launched its legendary Chanel No. 5. Today it has over a dozen successful fragrances. Chanel invites famous celebrities to endorse its perfumes. What makes Chanel perfumes so successful is Coco Chanel's influence in fashion, the brand's association with class and elegance, and allowing consumers to feel part of Chanel's history. Chanel's target market includes high-income women for its haute couture line and a
Copyright:
Attribution Non-Commercial (BY-NC)
Formati disponibili
Scarica in formato PPTX, PDF, TXT o leggi online su Scribd
brand ●Chanel is one of the most established fashion brand , that was founded in early by Gabriella Coco Chanel.
● Chanel brand has 5 divisions including
couture, accessories, fragrances, skincare makeup, fine jewelers and watches Chanel perfumes ● C h a n e lp e rfu m e s a re p e rfu m e s w ith lo n g h isto ry , th a t h a s ta ke n p la ce in 1 9 2 0 , B y cre a tin g a n d la u n ch in g le g e n d a ry C h a n e l #5
●For today Chanel brand has another eleven
highly successful perfumes such as Coco, Coco Mademoiselle, Cristalle, Chance and etc. ● Chanel has invited the most popular celebrities to endorse its fragrances starting from Marilyn Monroe, Katrin Deneuve, Audrey Tautou… Marylyn Monroe commercial Keira Knightly commercial Nicole Kidman commercial Audrey Tautou commercial What makes Chanel perfume brands so successful? • The great personality and huge input in fashion industry made by the late couturier and founder Gabriella Chanel • Using Chanel fragrances allow consumers become a part of the great history • Chanel brand is the synonym of class and elegance • Chanel’s Haute Couture Coco Chanel and the story of little black dress • Chanel encouraged and inspired the style we typically envision when we think of flappers. She was fond of working with neutral colors and soft easy-to-wear jersey fabrics that were simple in shape and cut. Chanel was able to infuse comfort and sophistication into fashion, and this combination was considered revolutionary. It was during her early work, that Chanel designed and introduced the first little black ‘Luxury must be comfortable, otherwise it is not luxury…’ Coco Chanel Chanel target market • Chanel in its clothing line have totally exclusive products so-called haute couture, the target audience is the high societal, high income female consumers. • Besides it, Chanel offers prêt-o-parte as well. Therefore Chanel clothes are also available for the wider audience. Competitors • Chanel’s main competitor is Christian Dior • Christian Dior the fashion star of last century was always the second after Chanel… • New era brings new head designers for both of brands that brings new turn to century old competition Karl Lagerfeld versus John Galliano Comparison • Karl Lagerfeld is • John Galliano is known as the known for his not designer of high ordinary view of class, elegant high fashion, too and aristocratic modern, some style. He is the fashion line designer in style shows the trends of Coco Chanel but in actual life herself cannot be worn. Comparison Karl Lagerfeld for John Galliano for
Chanel Christian Dior
Chanel versus Christian Dior • Karl Lagerfeld's • John Galliano’s approach to the approach brought haute couture is the new, fresh elegant and image for the old, classic and that classic brand, narrows Chanel's while attracting target market, customers of all therefore most of ages brand’s consumer’s are ladies after the 30th Chanel brand future vision