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Product Profile Key Differentiators

Y `rganic work wear ʹ Natural Y Mid ranged pricing

fabrics including Linen, Cotton
Y Broad range of sizes (XS ʹ XXXL)
Y `rganic accessories like
bangles, earrings, bracelets Y Extensive distribution
made of Wood, Bamboo, Jute
Y `rganic Western (Formal) wear
Y Western work wear/accessories now made affordable
for men and women
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Y £rban

Y Demographics ʹ 21 years
upwards

Y Men and Women

Y Working Professionals

Y Middle and £pper middle

class
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Fashion Savvy Environmentally Conscious

Y ëmar, 22, is working at a Y Sonali, 32, owns a renowned
leading advertising firm in beauty spa and health
Mumbai. centre in Bangalore.

Y He spends an average of Y She spends an average of

3000/- on apparel and 10,000/- every month on
accessories apparels.

Y `n a lookout for fashionable Y Is environmentally conscious

and trendy corporate wear
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Mall activations across all the `ffice Complexes/ ëirport
cities lounge / Train stops
Y Human Mannequins Y £se the foyer space in Lë
E `FFICE
C`MPLEXES that emulates the ambience of a
Y Creation of an organic zone at the food court corporate office space and have men/women
extending the `
ëNIC concept to food dressed in the Tatva attire.
(which will also have discounts and coupons
to the TëTVë store)

Y C`NVE T all the escalators to make them Brunches at Housing societies

look `
ëNIC - like cover it all with jute,
innovative scaffolding ʹ which becomes
newsworthy Y Educate on the benefits of an `rganic
Lifestyle through awareness camps
Y Play an audio visual on the benefits of
`
ëNIC in multiplexes, before the movie
begins. Take an `
ëNIC break head to the
TëTVë store on the 2nd Floor..
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Y Creation of an interactive digital campaigns for customer

engagement ʹ Develop own range of organic products
like candles, incense sticks, paper Mache and the most
popular one gets gift hampers and prizes

Y Social Media Marketing - Creation of TëTVë page on

facebook and the TëTVë twitter handle ʹ EN
ë
E &
INFL£ENCE

Y Mobile Marketing - Short code marketing example SMS

Tatva to 5555 for an early bird discount at INFINITY
MëLL, MëLëD
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Y Print ads in all leading

publications

Y adio spots
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Y ën eco-friendly themed fashion show - ͞Power

Dressing the `rganic Way͟ Fashion show at JW
Marriott, Mumbai
Y £nveiling of TëTVë ʹ the brand by ͞Konkana Sen
Sharma͟ and ͞Ness Wadia͟ (the promoter of the
brand)
Y ëttendees include the press, TV channels,
socialites, and eminent personalities like
ul
Panag, ahul Bose, Suhel Seth, Kitu
idwani etc.
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Y Set-up of ͚ achna͛, an educational trust funding

education of children of farmers, local artisans and
weavers

Y Provide job opportunities at Tatva and Bombay

Dyeing production units under achna initiative

Y ͚
reen Hope͛ tree plantation drive across cities

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Y ifath ëara Y Kriti Singh

Y Swathi Y ëbha

Y Veena Pathare Y Sugandh

Y Pragya Patra Y oy

Y Snigdha Kapoor Y Smriti Tewari

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