Personal Branding 101

Social Media & Your Job

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 What is a
Brand?
A brand is defined as a toolbox of
marketing and communication
methods that help to distinguish a
person or thing from competitors
and create a lasting impression in
the minds of its target audience.

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Employers Have Brands

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Why Do YOU Need a Brand?

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 My Brand Is...

Adrienne Bitoy Jackson

Founder, Pres. & CEO
Heuristics Marketing Consultants

Award Winning Public Service Administrator,

Inventive, Resourceful, Effective Executive Leader,
Writer, Entrepreneur, Coach, & Change Agent

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 What Is HIS Brand?

1. likeable
2. clean, cool, & physically fit
3. multi- talented entertainer
4. (rap, movie, TV star)
5. name recognition
6. husband & father James Todd Smith

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What is

your
Brand?

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Exercise 1: Write Your Brand Statement
(mantra).

Remember a brand is nothing more than a name.

Your brand statement is…. 10
Create A Professional Brand Statement
(Mantra)
A. Your brand statement is essential to your business
identity & reputation.

B. Your brand should define:

1. what you excel at,
2. which audience you serve, and
3. what makes you stand out among your competition,
your unique value promise.

C. The statement should be uniquely yours; true and

consistent with what you actually are known to do.

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Define Your Values, Expertise, and
Audience.
Q: What are your passions
personal values, interests why
would people recruit or enlist
you?

Q: Who is your target

audience/those that you want
to impress or engage?

Q: What are your skills, how do

they translate to the value you
can provide (in other words,
what does the world need you
to do, which problems do you
solve)?

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Your Brand Statement (mantra)
Should Take In…

68% of people spend time reading about brands

that interest them!
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Founder, President & CEO

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Question:
Can Your Public Image Impact Your Professional Brand?

Your PUBLIC IMAGE should reflect

who you are and for what you stand,
i.e.

self impression + professional reputation+ personal

values = PUBLIC IMAGE

PUBLIC IMAGE = Professional

Brand
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Exercise 2: Google “your name”…

You are a brand. A brand can start with

nothing more than a name.
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What Does Your Social Media Use
Say About You?
What w
o
an em uld
ployer
think?

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 What is Social
Media?

A form of online communication that

has become a popular way to make
and maintain new and existing
relationships

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How Employers Use Social Media

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 You Can Use Social Media to:

• Promote your skills and talents

to be found for your next job.
(You want recruiters and hiring
managers to call you!)
• Promote your skills and talents
where you currently work.
• Promote your skills and talents
within an industry.

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 Social Media affects Your Personal Brand Strategy

is a business-oriented social
networking service.
Founded in December 2002
and launched on May 5,
2003, it is mainly used for
professional networking. In
2006, LinkedIn increased to
20 million members

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Use Tools to Help With Your
Professional Brand Strategy.

Create a business card

• an electronic business card
exchangeable through www, IM or
email.
• a paper business card

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Use Tools to Develop Your Professional Brand
Strategy.

56% of all hiring managers are more impressed by a

candidate’s personal website than any other personal 23

branding tool.
 Online Resumes
and
Personal Websites

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Branding Resume Tips Include
brand
statement
Jo
b
are title
wo key s
rd
s

1. Easy to read
layout and font
2. White space Sk
are ills
wo key
3. Key words r ds

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 The Job
Interview Is..
a public appearance

+
a chance to pitch brand

you
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Remember This Guy?

Dressed for business…

neat, clean, pressed
conservative style…

And true to his brand. 27

 Follow-up for your application
B ra n
opp ding
o r tu
n it
y

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 Be Consistent

Whether a printed
resume, online profile, or
blog, use the same basic
elements, photos, &
content; and people will
identify you with your
brand.

 Keep your social media profiles

congruent with each other.
 Link your profiles together.

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Questions????

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For more information contact Heuristics Marketing Consultants at
info@heuristicsmarketongconsultants.com

This work is licensed under a

Creative Commons Attribution 3.0 Unported License.
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